From the Inside Flap
Golden Circle Secrets reveals a new way of doing business today. Much like the "golden rule" we're already familiar with, the Golden Circle is based on the idea that what goes around comes around, not just in our everyday lives, but in business as well.
According to the Golden Circle principle, businesses do best when they embrace a core set of values that their customers, employees, and shareholders can relate to. Simply put, making decisions based solely on the bottom line isn't enough. In fact, when businesses base their decisions on real values—such as integrity, honesty, respect, genuine concern, and loyalty—they build trust in their customers who reward them with more business.
The first step to success as a Golden Circle business is to reform the sales process, since sales is the first and primary means of communication between your customers and your company. In step-by-step fashion, authors Ben and Dale Midgley show business leaders, sales managers, and salespeople how to find those values that customers care most about and deliver products and customer services in accordance with them, leading to consistent sales success.
Most companies pay lip service to the issue of customer values, but they don't do much else, resulting in an erosion of trust among customers. Customers, however, have real values they want companies to address. Any business that sincerely takes those values to heart will earn repeat business and increased sales. But the Golden Circle is about more than making customers happy. By embracing and acting on real values, companies create goodwill and enthusiasm not only among customers, but also among employees and shareholders—enriching the company as a whole.
Just as we base our personal relationships on universal values like honesty, respect, and ethics, customers want to base their business relationships on the same values. In a highly competitive economy, companies that address these customer values sincerely and effectively will be richly rewarded. Packed with proven advice and practical guidance, Golden Circle Secrets will put your business—and you—on the path to a bright and profitable future.
From the Back Cover
"This is the best little book on sales you're likely to come across! It's all about building lasting success one relationship at a time, grounded in authenticity, and yielding golden opportunities. Its message is perfect for our time and is desperately needed. Even the most seasoned of sales professionals will find here useful new insights and an important new focus for their attitudes and their work."
—Tom Morris, PhD, business philosopher and author of True Success, If Aristotle Ran General Motors, and Art of Achievement
"The Midgley father and son team are unique to most businesses, bridging both generations and so-called technology 'improvements.' Their approach to marketing, managing . . . and living are pragmatic, insightful, and highly recommended."
—Martin J. Rueter, President, Weichert Real Estate Affiliates
"The Midgleys' customer-centric approach to sales serves as an excellent reminder that Customer Relations Management (CRM) is first and foremost about relationship building and not technology. This is an easy read with helpful suggestions about real CRM."
—Charlie Bresler, PhD, President, Men's Wearhouse, Inc.
"This little book is a motivator. A must-read for anyone at any stage of a career. Aren't we all salespeople? We must understand there is only one way to do business—the right way. Read this book, take it to heart, use it as reference. The Golden Circle is not only about business but about managing your life."
—Dr. Normand J. Landry, Marketing Director, World Group Securities Registered Representative, World Financial Group former dean of student affairs, Northern Essex Community College, Massachusetts
"The Midgleys understand the sales process at its deepest level. For everyone who is passionate about sales success, this book is a gift you will treasure."
—John McCarthy, Executive Director, International Health, Racquet & Sportsclub Association
"A must-read for all salespersons who want to build their business the right way. Ben and Dale outline the values and expectations you need to demonstrate to clients, so you can build your own Golden Circle of business."
—Joe Meyer, President, Joe Meyer Presentations, Inc., national sales speaker and consultant
![[Start the discussion]](http://g-ecx.images-amazon.com/images/G/01/x-locale/communities/discussion_boards/start-new-discussion-sec._V192250339_.gif){kind=small}
