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The Golden Mailbox: How to Get Rich Direct Marketing Your Product

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The Golden Mailbox: How to Get Rich Direct Marketing Your Product [Paperback]

Ted Nicholas (Author)

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Book Description

Publication Date: December 1992

Direct-marketing wizard Ted Nicholas founded Enterprise Publishing 20 years ago with the book How to Form Your Own Corporation Without A Lawyer for Under $50. He has since established his firm as a leader in direct-response publishing. Here he shares the little-known secrets of his success, gleaned from years of testing and analysis in all types of direct and client marketing. This book shows how to select and price products and services; evaluate copy and layout; systematically test ads and analyze results; recognize a successful control; manage a house list of names; and more. Sample ads and copy, type spec tables, and helpful worksheets all aid in creating an effective campaign.

#outer_postBodyPS { display: none; } #psGradient { display: none; } #psPlaceHolder { display: none; } #psExpand { display: none; } Direct-marketing wizard Ted Nicholas founded Enterprise Publishing 20 years ago with the book How to Form Your Own Corporation Without A Lawyer for Under $50. He has since established his firm as a leader in direct-response publishing. Here he shares the little-known secrets of his success, gleaned from years of testing and analysis in all types of direct and client marketing. This book shows how to select and price products and services; evaluate copy and layout; systematically test ads and analyze results; recognize a successful control; manage a house list of names; and more. Sample ads and copy, type spec tables, and helpful worksheets all aid in creating an effective campaign.

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Product Details

Paperback: 212 pages
Publisher: Enterprise Pub; Rev Sub edition (December 1992)
Language: English
ISBN-10: 0793104866
ISBN-13: 978-0793104864
Product Dimensions: 10.9 x 8.4 x 0.5 inches
Shipping Weight: 1.3 pounds
Amazon Best Sellers Rank: #1,908,408 in Books (See Top 100 in Books)
- #70 in Books > Business & Investing > Small Business & Entrepreneurship > Mail Order

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