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The Ten Golden Rules Of Online Marketing Workbook Paperback – October 9, 2009

4.7 out of 5 stars 6 customer reviews

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Editorial Reviews

About the Author

Jay Berkowitz is an author, an educator, an International keynote speaker and an award-winning thought leader. A senior online marketing professional with over twenty years of marketing experience, Mr. Berkowitz has managed marketing departments for Fortune 500 brands: Coca-Cola, Sprint and McDonald's Restaurants, and he has developed online and offline strategies for AT&T and leading health and fitness website eDiets.com. Mr. Berkowitz is the author of The Ten Golden Rules of Online Marketing Workbook, the Founder and CEO of TenGoldenRules.com, a strategic online marketing consulting business based in Boca Raton, Florida. He is the host of the Ten Golden Rules of Internet Marketing Podcast, an Adjunct Professor with the University of San Francisco Internet Marketing Course and he has been profiled in the Wall Street Journal, The Business Journals and he was interviewed on FOX Business TV. Mr. Berkowitz is a popular presenter at conferences and events such as Inc. 500, eBay Live, Affili@ Sydney, Australia, Ad-Tech, Affiliate Summit, Webmaster World, The Direct Marketing Association, The American Marketing Association and The CEO Executive Forum. He is the Research Co-Chairman for SEMPO, the Search Engine Marketing Professionals Organization, a Founding Board Member of The South Florida Interactive Marketing Association a Past President of the South Florida Chapter of The American Marketing Association, the Gold Medal winner at the Association of Women in Communications PR Olympics, a PR Star Recipient, and the recipient of a SOFIE Award for Most Effective use of Emerging Media.
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Product Details

  • Paperback: 98 pages
  • Publisher: Self-Published; 2.0 edition (October 9, 2009)
  • Language: English
  • ISBN-10: 0982363702
  • ISBN-13: 978-0982363706
  • Product Dimensions: 10.7 x 8.3 x 0.4 inches
  • Shipping Weight: 8.8 ounces
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Best Sellers Rank: #804,827 in Books (See Top 100 in Books)

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Top Customer Reviews

By John Lawson on March 24, 2010
Format: Paperback
Length: 1:20 Mins
I am such a fan or social media marketing and after hearing Jay Berkowitz (the author) speak, I had to buy the book. Once I got it, I simply inhaled it! I internalized what was in here and it transformed my business to the tune of gross profits.

What I dig most about it is that it had real world applied examples and helped me get moving. While others spout about how great online marketing is they want to charge you hundreds of dollars to show you exactly WHAT TO DO to get started. With this book, now I got the road map, thank you JAY!

John
[...]
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I think the content of the book is ok.... if you are a newby in this world. Otherwise you will disapointed - like I did - because of the lack of depth. The book itself is of good quality with a healthy focus on marketing testing and basic Seo aspects.
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Format: Paperback
If you're interested in learning more about search engine optimization, link building, PR for web marketing, blogging, Facebook, Twitter and more - you want to give this book a try. It's written in a very simple and user-friendly format - focusing on the story of Annie's Costumes. This costume retailer went from a small storefront shop to the largest online retailer for costumes. It's quite a story when you consider it.

I found the book enlightening, and I liked the way the information was presented. If you're a beginner in internet marketing, this book will assist you with "real-world" examples. If you're advanced, you'll still get a lot out of it by looking at it as a case study. Either way, there is real value here.
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