Most helpful critical review
56 of 58 people found the following review helpful
be aware: they downgraded when they changed packaging :(
on April 28, 2012
Sadly, this is no longer the super-premium jerky that it used to be. Granted, if you're used to grocery-store jerky, then this is still a much better product. But if you've acclimated to chemical-free jerky, then the "smoke flavoring" that they've recently started adding tastes like, well, smoke flavoring, and not the real thing.
You may not notice a difference. Apparently jerky is one of those things where you notice a down-shift in flavor, even when you wouldn't notice an up-shift in flavor. (Like margarine eaters think butter tastes fine, and powdered milk drinkers think cartoned milk tastes fine, but when people do the opposite, they find the tastes terrible. Jerky is the same--if you upgrade from convenience store jerky to premium you might not notice it, but when you downgrade from "the real thing" to anything else, it tastes distinctly artificial.)
I used to buy this in bulk every few months (with a discount per Amazon Subscribe & Save), but the change in flavor made me double-check the ingredients list, and I found that the new "smoke flavoring" was added when they changed packaging. So this jerky is good, but not worth the premium any more. If anyone has a suggestion for an all-natural replacement without ingredients like "smoke flavoring" I'd appreciate it, since I'm now searching for something new.