“In the emerging world of extreme transparency, customers and employees will trust companies that are truly making a difference in their lives. Being good will trump looking good. This book clearly outlines winning brand values and the behaviors that lead to that most precious bond: trust.”--Stephen Quinn, Executive Vice President and Chief Marketing Officer, Wal-Mart
“With their ‘Four Cornerstones of the Conscious Corporation’ framework, the authors have laid out a clear and compelling vision of a new, more effective way of doing business. Corporate leaders who hope to own the future will heed their advice.”--Justin B. Smith, President, The Atlantic
“Good for Business is an excellent guide that shows how transparency and engagement can positively impact a company’s reputation. Readers can immediately employ the lessons revealed in the book.”--Steve Fludder, Vice President, ecomagination, GE
“Good for Business blazes a trail for corporate executives who want to succeed in the new economy. The authors offer a big-picture vision about the need for a more holistic and “humanized” view of the corporation, and they provide specific suggestions on how to adapt to a world of empowered consumers, heightened transparency, and changed requirements for leaders. A must read for everyone in the C-suite and all who aspire to get there!”--Dan Esty, Yale University and author of Green to Gold
“Discussion centers on replacing vision statements with useful statements of direction…The authors provide practical steps to implement these ideas and include real-world examples…Recommended.”--Choice
The book concludes with examples of corporations that have good consumer perception of their brand and company.
Written in a conversational, enjoyable to read style, Good for Business is one of the best business books of 2009, and I highly recommend it.
Highly engaging, Good for Business focuses on what makes business thrive is what consumers want, and how to offer just that.
"The public has lost patience with corporations that treat people badly, damage the environment without concern or consequence, and line the pockets of their senior executives... Read morePublished on July 28, 2011 by Rolf Dobelli
If you ever doubted that corporate social and environmental responsibility play a role in business success, consider some of these stats:
* In a survey of consumers across... Read more
"Good For Business" (GFB) is a thoughtful overview of the sea change in the operating environment for corporate brands. Read morePublished on July 22, 2010 by Gregory Peterson
Below is the written review I also provided on my blog, Web Strategy, which I've also copied here into Amazon
[...]. Read more
This is one of the most insightful books on the future of business. The interviews, cases and principals put forth are extremely insightful - I am using the framework for our... Read morePublished on September 17, 2009 by Dr. Ahmed Kamel