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Good Company: Business Success in the Worthiness Era (BK Business) Hardcover – September 6, 2011

27 customer reviews

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Editorial Reviews

About the Author

Laurie Bassi is an economist and expert in human capital analytics. She is CEO of McBassi & Company, a consulting firm that applies Good Company concepts to help businesses improve their results. Bassi also chairs Bassi Investments, which invests in companies that make significant investments in their people. She holds a Ph.D. in economics from Princeton University and spent the early years of her career as a tenured professor of economics at Georgetown University. She is the author of over 80 published papers, including two articles for Harvard Business Review.

Ed Frauenheim is a journalist with 15 years of experience writing about topics including technology, work, business, and education. He has written for CNET News.com, the Oakland Tribune, Salon.com, and Wired magazine. He currently is Senior Editor at Workforce Management magazine.

Dan McMurrer is the chief analyst at McBassi & Company and chief research officer at Bassi Investments. Prior to cofounding McBassi & Company, Dan worked in research positions at the Urban Institute, Saba Software, the American Society for Training and Development, and the U.S. Department of Labor.

Lawrence Costello is the founder of consulting firm The Lawrence Bradford Group. Previously he held top management positions at Campbell Soup Company, PepsiCo, Frito-Lay, and American Standard.

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Product Details

  • Series: BK Business
  • Hardcover: 264 pages
  • Publisher: Berrett-Koehler Publishers; 1 edition (September 6, 2011)
  • Language: English
  • ISBN-10: 160994061X
  • ISBN-13: 978-1609940614
  • Product Dimensions: 6.4 x 1.2 x 9.5 inches
  • Shipping Weight: 1.4 pounds (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (27 customer reviews)
  • Amazon Best Sellers Rank: #1,078,917 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

6 of 6 people found the following review helpful By businesspro on August 23, 2011
Format: Hardcover
Good Company-Business Success in the Worthiness Era is uplifting. Business professionals have always known that Good Guys don't really finish last. This well written book documents that being a Good Employer,(stable and enriching employment) a Good Seller (customer delight and value) and a Good Steward (integrity and sustainability) is the only way to go in the decades that will get us to Mid 21st Century. The next generation of consumers will not settle for spending their precious income with Bad Guys. The real beauty of this book is the fact vs. theory approach. Anyone can make it sound noble, but Bassi and team provide facts and statistics that worthiness pays off in terms of business success. In other words, being a Good Company makes good business sense. Reading the "Good Company" scores of the Fortune 100 was fascinating; some surprises (good and bad) and "aha" moments for me as both a consumer and a business professional. Business books can be ho-hum reading, but the stories and rankings make this a fast and intriguing read.
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6 of 7 people found the following review helpful By David and Suzanne McClendon on January 12, 2012
Format: Kindle Edition
The book would have made a good article or dissertation. However, the main premise of the book could be summed up fairly easily.

Take care of the environment
Be nice to your employees
Don't pay your CEO too much
Don't break the law
Pay your taxes.

The book took a great deal of time telling the reader how they conducted their research. But, just in case you missed it the first three times, they told you again.

Interesting information.

The Kindle edition suffers from problems recreating the lists of businesses.
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2 of 2 people found the following review helpful By Amazon Customer on January 24, 2012
Format: Hardcover
"Good Company ties together the lessons we're still learning from The Great Recession, and explains what's fueling the occupy movements, shows how social responsibility and environmentalism is dramatically shifting business approaches, and identifies the rising power of customers. Good Company is an inspiring and uplifting read for those of us working to bring about a values-based leadership revolution. It's fairly bubbling over with hope, optimism, and deep insights into the change tsunami washing around the globe.

Critics of this book will likely try to dismiss it as left wing propaganda describing an unrealistic utopia. I can hear these old world managers (the anti-leaders) now: "that's not the reality of how the business world works. Good guys finish last."

Unfortunately, for old school managers -- and thankfully for the rest of us -- Good Company builds many of its arguments around solid research. These are deep and profound global trends that can't easily be blown off with ideological platitudes:

=> "Nearly six in ten global consumers polled in 2009 said a company or brand earned their business during the recession because it has been doing its part to support good causes...

=> Nearly three out of four Americans surveyed in 2010 said they are more likely to give their business to a company that has fair prices and supports a good cause than to a company that provides deep discounts but does not contribute to good causes...

=> 37 percent of Americans would punish a company that doesn't actively support a good cause by sharing negative opinions and experiences, while 47 percent would not invest in such a company...
Read more ›
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2 of 2 people found the following review helpful By Judith Ann Blair on November 25, 2011
Format: Hardcover
Laurie Bassi and co-authors have established criteria and rating of Fortune 100 as Good Companies, launching a market-based direction for corporate citizenship in "the worthiness era". While executives, entrepreneurs and business leaders should know what drivers will distinguish their companies beyond financial performance, I suspect even greater impact may come from middle managers, professionals and rank-and-file employees absorbing this material.

As the Occupy Wall Street movement has identified, many people have lost faith in companies and are highly suspicious of corporate integrity. (Not surprisingly, those rated lowest by the McBassi team will be familiar targets for low public opinion, in financial services, oil and gas industries.)

While publicly available metrics support the analytics in Good Company, the clarity of the underlying message could ignite revolutionary thinking with employee groups and teams. They will find guidance and strong evidence here, should they wish to pull attention and commitment from colleagues.

Reading this book, my hand raised in a fist above my head, a couple of times. I'm inspired to make sure my own company a good one.
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2 of 2 people found the following review helpful By Herb on August 29, 2011
Format: Hardcover
Some great business books build on great stories. Some business books build on excellent data analysis. The book, Good Company: Business Success in the Worthiness Era, is one of the few business books that builds on both - great stories and excellent data analysis. The major strength of the book is that it delivers on its title showing companies and nonprofits how to improve in this new era. This book is a guide for managers, CEO's and employees of large and small companies, entrepreneurs, and those who work in enterprising nonprofits. The book not only promotes careful analysis of your own organization's situation, it also guides the reader with facts and figures to gain the confidence to put the practical lessons of this book into place right away. It is not surprising that this book has four authors as the book seems to combine their experience, their research, their analysis, and their joint commitment to improving how business is done in the United States and the world. Congratulations to the publisher, Berrett-Koehler, for publishing this significant, valuable book.
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