From Publishers Weekly
Female women are back; just-like-a-man is out. Don't be a goody-goody; knock 'em dead instead. Here in part is the message of this lively and unsparing guide for the '90s by Redbook's editor-in-chief, who isn't afraid to talk about herself and the secrets of her success. Citing surveys, academic studies, the ways of 40 other successful women and her own rollicking career triumphs, White proclaims a new outlook for traditionally self-effacing "good girls" in today's workplace. To offset dwindling male "guerrilla chauvinism," she advises women not to take setbacks personally but to "get some zip," focus on the work, dare to wear (borrowed) $400 dresses to crucial meetings and (secretly) study their own miens and mannerisms on videotape; plus many more tips.
Copyright 1995 Reed Business Information, Inc.
About the Author
In addition to being a book author, Kate White is the editor-in-chief of Cosmopolitan, the largest-selling women's magazine in the world. Under her editorship, guaranteed circulation has increased by over 500,000 and Cosmo now sells on average two million copies a month on newsstands alone. Kate began her career in the magazine business by winning Glamour Magazine's Top Ten College Women contest and appearing on the cover. She was an editorial assistant at Glamour and later became a feature writer and columnist for the magazine. She went on to hold key jobs at several national magazines, including Mademoiselle. She eventually was named editor-in-chief of Child and then later Working Woman and McCall's. Before joining Cosmo, she served as editor-in-chief of Redbook for four years. White became editor-in-chief of Cosmo in 1998. She recently received the Matrix award, which honors "extraordinary achievements of outstanding women in the communications field."