From the Inside Flap
You've got the passion . . .
Now make it happen.
Going from inspiration to execution is hard work. Many steps stand between a good idea and the hit product, profitable company, or social change you envision. Your initial "aha!" moment provides the key to begin this process, but it's the way you make your dream happen that truly defines your success.
Good Idea. Now What? gives you the tools you need to make your inspiration a reality. Written by creativity leader Charles T. Lee, this accessible go-to guide features practical advice gleaned from Lee's years of experience as an idea-maker. You bring the passion; this resource will help you master all the details of getting your vision off the ground.
Divided into bite-sized chapters for busy entrepreneurs, Good Idea. Now What? covers the entire process for successfully building out a concept. This presentation enables you to move freely among subjects, from sparking inspiration, to making an effective plan, to collaborating, to branding, and more. Quick takeaway boxes and helpful self-quizzes in each chapter also reinforce key points as you:
Pitch your idea and build your brand
Ask the hard questions that strengthen your plan
Discover methods to overcome creative resistance
Create and foster an environment for inspiration
Hear from a wide variety ofsuccessful idea-makers
Debunk myths about collaboration
Most winning endeavors—be they successful companies, effective organizations, transformative movements, or game-changing inventions—began with only a bright idea. However, a strong idea with??out the right work behind it won't get you very far. Don't wait for success to come to you. Instead, start realizing your vision today with practical strategies that answer the question: Good Idea. Now What?
From the Back Cover
Praise for Good Idea. Now What?
"Sitting around thinking never helped anyone. Charles T. Lee understands that until you ship, nothing happens. Fortunately, he's not going to leave you alone until you do precisely that."
—Seth Godin author of Poke the Box
"Charles T. Lee's Good Idea. Now What? is a terrific road map for taking your passion and inspiration and turning them into reality and business success."
—Soledad O'Brien anchor and Special Correspondent, CNN
"It's no secret that great ideas are much easier to come by than great execution. Charles offers practical solutions that will inspire you to get moving now and make your idea a reality!"
—Scott Harrison founder, charity: water
"Leaders make things happen. And Charles T. Lee is a leader who does just that. This is his life message, punctuated with solutions and practical strategies for helping you accomplish those ideas still sitting on the shelf. If you are looking to implement an idea, read this book!"
—Brad Lomenick Executive Director, Catalyst
"Good Idea. Now What? is a path of powerfully practical steps to follow on taking ideas from nothing to their intended gift to the world."
—Michael Rusch Vice President, Shopper and Business Insights, Nickelodeon/Viacom Consumer Products