From the Inside Flap
You've got the passion . . .
Now make it happen.
Going from inspiration to execution is hard work. Manysteps stand between a good idea and the hit product, profitablecompany, or social change you envision. Your initial "aha!" momentprovides the key to begin this process, but it's the way you makeyour dream happen that truly defines your success.
Good Idea. Now What? gives you the tools you need to makeyour inspiration a reality. Written by creativity leader Charles T.Lee, this accessible go-to guide features practical advice gleanedfrom Lee's years of experience as an idea-maker. You bring thepassion; this resource will help you master all the details ofgetting your vision off the ground.
Divided into bite-sized chapters for busy entrepreneurs, GoodIdea. Now What? covers the entire process for successfullybuilding out a concept. This presentation enables you to movefreely among subjects, from sparking inspiration, to making aneffective plan, to collaborating, to branding, and more. Quicktakeaway boxes and helpful self-quizzes in each chapter alsoreinforce key points as you:
Pitch your idea and build your brand
Ask the hard questions that strengthen your plan
Discover methods to overcome creative resistance
Create and foster an environment for inspiration
Hear from a wide variety ofsuccessful idea-makers
Debunk myths about collaboration
Most winning endeavors—be they successful companies,effective organizations, transformative movements, or game-changinginventions—began with only a bright idea. However, a strongidea with??out the right work behind it won't get you very far.Don't wait for success to come to you. Instead, start realizingyour vision today with practical strategies that answer thequestion: Good Idea. Now What?
From the Back Cover
Praise for Good Idea. Now What?
"Sitting around thinking never helped anyone. Charles T. Leeunderstands that until you ship, nothing happens. Fortunately, he'snot going to leave you alone until you do precisely that."
—Seth Godin author of Poke the Box
"Charles T. Lee's Good Idea. Now What? is a terrific roadmap for taking your passion and inspiration and turning them intoreality and business success."
—Soledad O'Brien anchor and Special Correspondent,CNN
"It's no secret that great ideas are much easier to come by thangreat execution. Charles offers practical solutions that willinspire you to get moving now and make your idea a reality!"
—Scott Harrison founder, charity: water
"Leaders make things happen. And Charles T. Lee is a leader whodoes just that. This is his life message, punctuated with solutionsand practical strategies for helping you accomplish those ideasstill sitting on the shelf. If you are looking to implement anidea, read this book!"
—Brad Lomenick Executive Director, Catalyst
"Good Idea. Now What? is a path of powerfully practicalsteps to follow on taking ideas from nothing to their intended giftto the world."
—Michael Rusch Vice President, Shopper and BusinessInsights, Nickelodeon/Viacom Consumer Products