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Good Idea. Now What: How to Move Ideas to Execution Hardcover – February 14, 2012

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From the Inside Flap

You've got the passion . . .

Now make it happen.

Going from inspiration to execution is hard work. Many steps stand between a good idea and the hit product, profitable company, or social change you envision. Your initial "aha!" moment provides the key to begin this process, but it's the way you make your dream happen that truly defines your success.

Good Idea. Now What? gives you the tools you need to make your inspiration a reality. Written by creativity leader Charles T. Lee, this accessible go-to guide features practical advice gleaned from Lee's years of experience as an idea-maker. You bring the passion; this resource will help you master all the details of getting your vision off the ground.

Divided into bite-sized chapters for busy entrepreneurs, Good Idea. Now What? covers the entire process for successfully building out a concept. This presentation enables you to move freely among subjects, from sparking inspiration, to making an effective plan, to collaborating, to branding, and more. Quick takeaway boxes and helpful self-quizzes in each chapter also reinforce key points as you:

  • Pitch your idea and build your brand

  • Ask the hard questions that strengthen your plan

  • Discover methods to overcome creative resistance

  • Create and foster an environment for inspiration

  • Hear from a wide variety ofsuccessful idea-makers

  • Debunk myths about collaboration

  • And more

Most winning endeavors—be they successful companies, effective organizations, transformative movements, or game-changing inventions—began with only a bright idea. However, a strong idea with??out the right work behind it won't get you very far. Don't wait for success to come to you. Instead, start realizing your vision today with practical strategies that answer the question: Good Idea. Now What?

From the Back Cover

Praise for Good Idea. Now What?

"Sitting around thinking never helped anyone. Charles T. Lee understands that until you ship, nothing happens. Fortunately, he's not going to leave you alone until you do precisely that."
Seth Godin author of Poke the Box

"Charles T. Lee's Good Idea. Now What? is a terrific road map for taking your passion and inspiration and turning them into reality and business success."
Soledad O'Brien anchor and Special Correspondent, CNN

"It's no secret that great ideas are much easier to come by than great execution. Charles offers practical solutions that will inspire you to get moving now and make your idea a reality!"
Scott Harrison founder, charity: water

"Leaders make things happen. And Charles T. Lee is a leader who does just that. This is his life message, punctuated with solutions and practical strategies for helping you accomplish those ideas still sitting on the shelf. If you are looking to implement an idea, read this book!"
Brad Lomenick Executive Director, Catalyst

"Good Idea. Now What? is a path of powerfully practical steps to follow on taking ideas from nothing to their intended gift to the world."
Michael Rusch Vice President, Shopper and Business Insights, Nickelodeon/Viacom Consumer Products


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Product Details

  • Hardcover: 224 pages
  • Publisher: Wiley; 1 edition (February 14, 2012)
  • Language: English
  • ISBN-10: 1118163990
  • ISBN-13: 978-1118163993
  • Product Dimensions: 6.3 x 0.8 x 9.3 inches
  • Shipping Weight: 2.1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (28 customer reviews)
  • Amazon Best Sellers Rank: #642,177 in Books (See Top 100 in Books)

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More About the Author

Charles is the CEO of Ideation, an idea agency that specializes in helping organizations and businesses take their ideas and make them remarkable via innovative strategy, branding, design, marketing, web, social media, and custom events. He is also a founding member of JustOne, a NPO committed to addressing issues of poverty, orphans, and slavery. In addition, Charles is the creator of grassroots efforts including the Idea Camp, Ideation Conference, and the Freeze Project. Charles regularly speaks around the country on topics such as creative process, idea-making, innovation, branding, new media, and compassionate justice.

Customer Reviews

Most Helpful Customer Reviews

8 of 8 people found the following review helpful By chanchanchepon "Billy Williams" on February 13, 2012
Format: Hardcover
As I picked up the book, I must admit, I wondered if the world needed another book on getting things done or idea making. Books like Rework, Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality, and The War of Art: Break Through the Blocks and Win Your Inner Creative Battles all seemed to hone in on the subject--what more could possibly be said? Charles' book is actually quite remarkable. It is a series of études within book. He has put the book together so that individual chapters are short, and easy to draw out applications. He uses real world examples from both his own life and the experiences of other idea makers to drive home his points, and he talks about subjects that can be challenging for creatives and ideamakers to talk about, things like team chemistry, implementation, and maintaining a family life and boundaries for work.

With each new section, I was thoroughly impressed with both the quality of content, the brevity of words to communicate the content, and the practical next steps offered to individuals to take ideas to reality. I believe this book could be helpful for individuals involved in start-ups as well as for teams. This book is perfect for creative folks who have a hard time staying grounded to push their ideas into implementation as well. The chapters are short enough that anyone can pick up and read and think through application points for individual concepts.
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8 of 9 people found the following review helpful By @decart on February 4, 2012
Format: Hardcover Verified Purchase
In his intro to the book Good Idea. Now What? Charles Lee explains that this concise, informal book is like sitting down with a cup of coffee enjoying insights from a friend. But don't let its simplicity or readability be mistaken for fluff. Lee's book is anything but. He's broadly read and well respected for synthesizing insights from a diverse spectrum of experts. For anyone who has heard Lee speak at conferences, you'll recognize his relational giftedness, results orientation and humor in the pages of this book.

Packed full of anecdotes and interviews with some of our generation's effective idea implementers like Scott Harrison of charity:water, Soledad O'Brien, Scott Belsky and Keith Kall of WorldVision, this book easily shares its practical insights. Lee identifies pitfalls that many "idea people" struggle with and offers practical, proven steps to bring ideas out of the stratosphere of possibility into the pavement of reality. I especially appreciated his insights on time management and project managing.

Even the format is accessible. Short, easy to read chapters have guiding principles pulled out at the end, with space for jotting down notes. This is a great book to use as a team, especially if specific areas of challenge face your organization.

The good idea for today? Give Good Idea. Now What? to yourself and get an extra copy for your favorite idea maker.
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4 of 4 people found the following review helpful By Jesse P. Giglio on February 13, 2012
Format: Hardcover
Charles Lee's Good Idea, Now What? gives you the impression that if you actually practice what is suggested, you may actually accomplish what you've set out to do. Why is that a problem? Because it robs you of excuses.

GINW is written in a friendly, conversational voice but that doesn't mean it's casual. Charles communicates with samurai precision, distributing practical advice with real world implications in bite size chapters. An 'axioms for idea makers', GINW's open structure facilitates a 'grab and go' or 'one a day' digestion. Perfect for the life competing with time (or other books).

Einstein has said,"If you can't explain it simply, you don't understand it well enough"...Charles Lee understands idea making well enough. And while idea making isn't easy, it is possible. This book will walk you through what does and doesn't make a good idea a good reality. As a chronic idea maker, I highly recommend.

Here are a few quotes;

"The most creative concepts can be found right in the environments where they will provide the greatest benefit."

"Discern the difference between a critique of your idea and a direct attack on you as an idea maker."

"The success of others is difficult to swallow for most competitive entrepreneurs."

"I usually find my second wind late in the evening after my family goes to bed."

"Many of the memorable ideas in our world are the result of knowledgeable people working hard toward the simplistic."

"A personal brand is a reference to the public perception of an individual's identity."

"The right choice often resides between two excesses."
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4 of 4 people found the following review helpful By Steve on January 28, 2012
Format: Hardcover
I managed to get the Kindle version while it was available for a day a few weeks ago. This book was released literally a few weeks after I came up with a great idea for a social venture enterprise. "Good Idea, Now What?" is a treasure trove of insights, real life examples, and action plans to bring your idea to fruition. One of the most insightful references I found in the book is the "Lizard Brain" (i.e. the instinctive resistance to new ideas). As soon as I read that, I thought, "that's me!" But now that I recognize it's an actual problem with a name, I can start to do something about it. Specifically, I can share with my team that when I say "no" to a new idea, I may really be meaning "not now" or "I need time to digest it and think it over".

I literally jogged down hundreds of notes as I was reading the book on my Kindle. Charles's way of writing causes you to do a lot of reflection and from that reflection, I had several good ideas and insights stream through my consciousness. I would highly recommend this book to anyone who wants to take a good idea to something much more.
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