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Good Is Not Enough: And Other Unwritten Rules for Minority Professionals Kindle Edition

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Length: 268 pages Word Wise: Enabled Enhanced Typesetting: Enabled

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Editorial Reviews

From Publishers Weekly

After being passed over twice for advancement, Wyche—now president of U.S. operations for Pitney Bowes Management Services—took a hard look at himself and began to consciously develop his approach, performance and image to better position himself for success. Aimed primarily at helping minorities advance their careers, his book highlights the 12 key lessons he learned—including the importance of personal branding, visibility and staying current as well as identifying potential career killers. Each chapter elaborates on a different skill while relating how Wyche and others managed to overcame specific obstacles. The author also includes useful coaching tips, suggesting employees try to meet with their boss's boss at least once a year, become active in an industry organization and always have an intelligent, thoughtful question to ask. Particularly helpful are the sections on business writing, the five top skills required for senior leadership and the qualities of a good presentation. While Wyche directs his lessons at minorities, who frequently lack mentors in the workplace, his sound advice will prove valuable to anyone looking to take ownership of their career advancement. (July) ""
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved."

About the Author

Keith R. Wyche is the president of U.S. operations for Pitney Bowes Management Services (a division of Pitney Bowes Inc.) and a twenty-five-year veteran of Ameritech, AT&T, IBM, and other companies. He is a popular speaker with minority business groups and has been recognized for his achievments by Black Enterprise, Ebony, Crain's Business, and Diversity, Inc. magazines. Sonia Alleyne is the editorial director of careers and lifestyle for Black Enterprise.

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8 of 8 people found the following review helpful By Alicia White on September 19, 2009
Format: Hardcover Verified Purchase
I recently participated in a professional development workshop where Mr. Wyche was the keynote speaker. He delivered such a compelling and well developed presentation/speech on the topic of career advancement for minority professionals that I decided to purchase a copy of his book. The book contains a wealth of knowledge and advice that is effectively advanced by personal stories and illustrations offered by Mr. Wyche. For example, Mr. Wyche suggests that professionals should engage in proactive career management practices from the very beginning of their careers. The best practices offered are sensible and practical and can be easily navigated with additional effort and awareness by the individual. For example, Mr. Wyche suggests that professionals should engage in the following:

1) Writing short and long term career goals and revisiting them often in order to ensure timely execution.

2) Being flexible and open to change (e.g. lateral moves, pursuing additional education, volunteering for projects, etc).

3) Verbalizing career goals and aspirations to individuals of influence (e.g. mentors, managers, career coach, etc).

4) Securing and investing in mentoring relationships both within the organization and externally.

5) Creating and maintaining a solid personal and professional brand. What are people saying about you when you are not present?

6) Ensuring that someone of influence is always "wearing your shirt" or advocating for you.

While the book is positioned for minority professionals wishing to pursue executive level positions, the coaching tips and content are appropriate and applicable for any minority and non-minority business professional wanting to advance their career. This is a must read!!
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4 of 4 people found the following review helpful By Dextra L. Suggs on March 21, 2010
Format: Paperback
Good Is Not Enough, by Keith R. Wyche, is not the typical this-is-what-you-should-do-with-your-career book. It asks the target audience to review their professional strengths and weaknesses under the microscope of honest appraisal. It also highlights some unwritten do's and don'ts of corporate life. The list is especially helpful for people with no history of corporate employment in their background.

What I found especially enlightening was the advice about lateral corporate movement and working for a company that fits your style. As it happens, I had just completed my first, so-called, lateral company move, when I found this book. Although I took a hellacious pay cut, it was well worth it. The move allowed me to attend valuable company educational programs, work with talented operators in my field, meet executive members of the company, and find a mentor. My mentor helped me evolved from supervising (doing things right), to managing (doing the right things). The move also helped me recharge my spiritual batteries. It worked out great.

According to Andrew S. Grove, Only the Paranoid Survive, "Your career is literally your business. You own it as a sole proprietor. You have one employee: yourself. You are in competition with millions of similar businesses: millions of other employees all over the world. You need to accept ownership of your career, your skills and the timing of your moves. It is your responsibility to protect this personal business of yours from harm and to position it to benefit from the changes in the environment. Nobody else can do that for you." Truer words have never been spoken.

Improving your career takes guidance and constant self-improvement.
Read more ›
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2 of 2 people found the following review helpful By Vanessa George on August 18, 2012
Format: Kindle Edition Verified Purchase
A must read for any up and coming minority professional. Keith was definitely on point with the culture discussion. I have seen a many career not even start or end quickly because the professional could not get this right.
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1 of 1 people found the following review helpful By JD on August 6, 2012
Format: Paperback Verified Purchase
This book is great; not just for Minority Professionals but for all professionals striving to make it in Corporate America. The tips are fantastic and actionable to add to anyone's tool kit. While the stories bring meaning and reality to the whole concept of "Good Is Not Enough", they are accurate interpretations of Corporate Life. After reading the book myself, I bought it for several young professionals that I am mentoring.
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1 of 1 people found the following review helpful By Magnolia Bautista on November 21, 2012
Format: Kindle Edition Verified Purchase
This book was recommended to me by a colleague. I have struggled in the past on how I was passed over for promotion despite consistent good performance. Now, I know what I have been doing wrong. I understand what I need to improve. It addresses challenges on gender and race.
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1 of 1 people found the following review helpful By Debster on March 27, 2014
Format: Paperback Verified Purchase
The author, Keith Wyche, has done an excellent job identifying every issue minorities deals with in Corporate America. As a young professional starting to build my career, this book helped me realize the importance of preparation in all areas.
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By jg on March 26, 2014
Format: Hardcover Verified Purchase
i'm mid-level career changer and wanted to boost my knowlegde so i've picked up quite of few "how to make it in the workplace" type of books and must say this is best by far. the author doesn't come with alot of research but real life situations of how things can go bad or really wrong. this book gives you great resources on how you can take responsibility for your own actions and clues to the unwritten rules of the workplace.
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