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Good Self, Bad Self: Transforming Your Worst Qualities into Your Biggest Assets Hardcover – April 3, 2012

4.2 out of 5 stars 82 customer reviews

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Editorial Reviews


"I have known Judy Smith for many years and she is one of the best crisis managers out there. Good Self, Bad Self is a really important book and offers a unique way of looking at crisis.” -- Larry King

“Judy Smith has a profound understanding of human nature, and we’re fortunate that she’s sharing what she knows about the importance of balance in our lives. Good Self, Bad Self isn’t just about getting out of a crisis once you’re in one—it’s a powerful, inspiring book that will help you better understand yourself in every situation.” –Marci Shimoff, New York Times bestselling author of Happy for No Reason and Love for No Reason

“It takes a lifetime to build a good reputation and only one thoughtless act to damage it. Good Self, Bad Self is a book you want to read before you need it. Smith provides a blueprint for how to act with authenticity in building, maintaining and, when necessary, repairing your personal brand.” -- Lois P. Frankel, Ph.D., author of Nice Girls Don’t Get the Corner Office and Stop Sabotaging Your Career

"Judy Smith is the uber media management guru of the 21st century. In a 24-7 breaking news world of sound bites, there is no better media veteran to have on speed dial than Judy Smith." -- Linda Kenney Baden, high profile trial attorney, media legal commentator, and co-author of Remains Silent and Skeleton Justice

"Judy Smith and her team are a reference encyclopedia of knowledge combined with experience that can command, guide, handle, influence, instruct, steer, supervise, and take overall charge of media relations with laser sharp understanding of the complex issues of law, medicine and forensic science." --Dr. Michael Baden, Host of the hit HBO Show Autopsy, and author of Unnatural Death and Dead Reckoning

“Judy Smith has been doling out practical, no nonsense advice for over 20 years to her clients and her friends. Good Self, Bad Self is Judy in book form. Having worked with Judy and one her clients over the course of several months, I got to witness her style and effectiveness first hand. She is detailed, thorough, relentless, frank, and smart. Her course of action while strategic is also very thoughtful, and client-sensitive." --James Brown, Network Broadcaster CBS Sports

“Judy Smith is a very savvy problem solver, and she’s incredibly tough. I’ve seen her handle head-strong clients and also senior producers of major television shows, and in each case, she was in command and relentless in working to implement her strategies. I hope to continue to watch her work her magic from afar, and never to need her services as a client.” --Wayne Pacelle, president & CEO, The Humane Society of the United States

"Clean, well-organized and easy to read...Smith provides a good overview of how to identify and curtail egregious behavior, with just enough celebrity misbehavior to hold the reader’s attention." --Kirkus Reviews

"This book is for everyone. Every person, at some point in his or her life, has desperately wished for sound, experienced guidance while trying to navigate the treacherous waters of a personal or professional crisis, be it large or small. With GOOD SELF, BAD SELF, crisis manager extraordinaire Judy Smith provides clear and concise instructions for how to recognize our individual strengths and weaknesses and how to handle those dire situations. Those of us lucky enough to know Judy Smith wish we could take her and her wit, wisdom and expertise everywhere with us. With GOOD SELF, BAD SELF now we finally can!" --Betsy Beers, Executive Producer, Greys Anatomy, Private Practice, and Scandal

"Crisis guru Judy Smith knows her way out of a catastophe...She brings her PR balm to the masses with Good Self, Bad Self." --More magazine

"A step-by-step approach to identifying your strongest traits - say, ambition or patience or a healthy self-regard - and understanding that these same traits can lead you over the cliff." --The Washington Post

"Judy Smith...can defintiely smooth things over for you. Take her advice and the rest is easy." --Redbook

"Good Self/Bad Self: Transforming your Worst Qualities into your Best Assets has the makings of a best-seller: the celebrity crisis stories are intriguing; the self-improvement strategies are understandable; and most importantly, we all need an expert crisis manager like Judy Smith to help us navigate through these very tough times." --Huffington Post

About the Author

Judy Smith is one of the premier crisis management experts in the world and has become the go-to person for corporations, politicians, and celebrities in times of crisis. She has worked on the Iran Contra investigation, the impeachment process of President Clinton, as well as the Enron Congressional inquiry. She also served as a counselor to BellSouth, Starwood Hotels, Nextel, Federated Department Stores, United Healthcare, Wal-Mart, Deloitte & Touche, and AIG, among other companies.

Product Details

  • Hardcover: 272 pages
  • Publisher: Free Press (April 3, 2012)
  • Language: English
  • ISBN-10: 1451649991
  • ISBN-13: 978-1451649994
  • Product Dimensions: 6 x 1 x 9 inches
  • Shipping Weight: 15.2 ounces
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (82 customer reviews)
  • Amazon Best Sellers Rank: #537,077 in Books (See Top 100 in Books)

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Customer Reviews

Top Customer Reviews

By Deb on December 21, 2012
Format: Hardcover
Ego. Denial. Fear. Ambition. Accommodation. Patience. Indulgence.

Depending on how we use them, these "big seven" character traits can be our biggest assets--or our biggest liabilities. In the words of the author:
"The same traits that make you successful can be your downfall. That's the root of most crises and the point of this book." (p. 9)

In each chapter, the author presents how her "POWER" approach can be used to keep each of these traits in check: (p. 14):
* Pinpoint the core trait: Identify which trait is in play.
* Own it: Acknowledge that is can be both good and bad.
* Work through it: Process the role it's played in your life.
* Explore it: Consider how it could play out in the future.
* Rein it in: Establish how to re-achieve balance and control.

Exceptionally readable, this book is extremely well-written, organized, and engaging. The information in each chapter is presented as highly relevant crisis prevention topics including: signs suggesting the ego is not in check, common beliefs fueling denial, fear factors and management strategies, formulas for explosive ambition, guidelines for determining when accommodation is appropriate, factors underlying impatience, paths by which excessive indulgence can lead to a crisis, and the elements of an effective apology.

Each chapter distills the essentials of managing the seven character traits to hopefully help you avoid crises. But, in the event that a crisis does happen, the author offers her guidelines on navigating it (pp. 255):
1. Trust your gut.
2. Know the facts--not what you *want* them to be but what they *are.*
3. Never assume you know everything.
4. The truth always comes out--it's only a question of when.
Read more ›
2 Comments 29 of 29 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
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Format: Kindle Edition Verified Purchase
I came into this book as a fan. I was having ABC Scandal withdrawal. I loved Kerry Washington's character. When I found out the series was based on Judy Smith and that she had a book out, I had to get this. I thought it would be a book about her crisis mananagement days, but it turned out to be much more, a must read. This was a self help book I think everyone need to read. The saying know thyself comes to mind when I read this. She gives you tools to deal with your worst enemy yourself. She talks about making lists and thats how I deal with personal crisis, I always ask myself before I do something, whats the worst thing that could happen if I do something, whats the worst thing could happen if I don't do something? Whats the best thing that would happen if I dont do something? Whats the best thing that can happen if I dont. In the book I loved how she says we get in most trouble because we don't do self examination. She talks about balance a lot, the same attriubutes that are good can be bad if we don't balance that attribute. I also loved how she didnt just talk about trouble she got high profile clients of and stop there, but she gave us tools to get out of our mess. I loved her even more for that. She talks about the big seven, ego, denial, fear, ambition, accomodation, patience and indulgance, and how if used in the right way these things are good, but used wrong they can be our self destruction. This is so a know thyself type of book, I love it. I'm using some of this for myself. Write on, write on Judy Smith.
1 Comment 20 of 20 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
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Format: Hardcover
Smith uses lots of examples in the book but nothing juicy or new. That made me stop and think...what did I think this book was about anyway? I guess I wanted it to along the storylines of the TV show Scandal but that is written by Shonda Rhimes. After stepping back and reading the book on its own merit it helped me think about how I handled crisis in my life...believe me things will be handled differently after reading this book. Know how to navigate the big seven: ego, denial, fear, ambition, accomandations, patience, and indulgence. Even more importantly master the art of apologies and know how to navigate a crisis. Smith is a genius.
Comment 12 of 12 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
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Format: Hardcover
Scandal, the new hit series on ABC, is based on Judy Smith's work experiences (Olivia,played by Kerry Washington). In this book Judy shares techniques and the rules she has formulated for herself. In addition, she explains why they work. In my opinion she is highly qualified for what she does: she is a lawyer, holds a degree in Communication, and has forged a name for herself in the 20 years or more of successful crisis management. I was not surprised by the quality of her writing, but I was greatly surprised that I felt she was speaking directly to me. She was not pontificating as an authority in her field, nor as a stuffed shirt authority(I've been there - you haven't). She was speaking to me as one friend to another(let me tell you what I did in a similar situation...). If you want some good sound advice from a friend, read this book.
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Format: Kindle Edition
Amazing book by an amazing person. If you are willing to take a hard look in the mirror, in the quest for positive self-transformation, there is no better read to start with. Every principle she speaks to in this book, I saw her live out in the real world, under great adversity and facing no small amount of gender and racial bias. Judy single-handedly saved a $12m broadcast event in Las Vegas for our network. She took a disaster in the making, and in 42 days, brought The Who, Natalie Cole, Tony Bennett, Kiss, Faith Hill, Dixie Chicks, together, all into a single mega show event for us. 17 years later, I am still in awe of what she accomplished for us. Rare to get that kind of opportunity, to learn powerful life lessons from someone who lives and achieves what they write about. The book captures the nexus of what I saw her use, in the real world, to pull off the miracle she did for our network. The author remains the most capable, competent professional I was ever blessed to work a project with. The book will not disappoint.
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