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Good Self, Bad Self: Transforming Your Worst Qualities into Your Biggest Assets [Hardcover]

Judy Smith
4.3 out of 5 stars  See all reviews (27 customer reviews)

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Book Description

April 3, 2012
They found out. It’s not working . They won’t listen. It’s all over. Now what ?

Whether the problem is debt, infidelity, indiscretion, or merely an embarrassing email sent to the wrong reader, we have all found ourselves in bad situations of our own making. And whether that puts you in a delicate position or a full-blown crisis, it can sometimes feel as if there is no way out. Enter Judy Smith. America’s number one crisis management expert, Judy Smith is on speed dial for some of the highest-profile celebrities, politicians, and corporations in the world. But though her business is helping her clients recover from widely publicized personal and professional setbacks, her expertise is applicable to us all. In Good Self, Bad Self, Smith shares her methods, gleaned from years of professional experience, for smoothing over a bad situation while providing the tools to prevent similar incidents from ever happening again.

The way to get through a personal or professional rough spot is by understanding the traits that can lead to our wildest successes and most painful failures. Smith has learned to identify high-risk situations that often lead to marital, financial, professional, or personal imprudence; her ability to anticipate potential personal disasters has allowed her to coach people prior to, as well as in the wake of, crisis.

She has identified seven traits that are often found at the root of a crisis. These traits can be positive and extremely useful but can cause problems when they fall out of balance. Drawing on more than twenty years of professional experience, Smith explains how to prevent these characteristics from interfering with your life. They are:

· Ego

· Denial

· Fear

· Ambition

· Accommodation

· Patience

· Indulgence

Smith uses examples from high-profile cases to illustrate how celebrities, businesses, and individuals have become victims of their own bad behavior when they let one of these traits fall out of balance. Exploring the underlying factors of some very public and often unpleasant scandals, Smith shows how different situations could have been prevented by recalibrating one (or more) of those seven vital characteristics. As she shares her method of repairing the damage that these situations can cause, Smith also explains what we can all be doing in our own lives to prevent a crisis from getting started. Nobody’s perfect, and the same character traits that bring us success can lead to our downfall. It is the way each of us deals with personal character flaws that dictates whether we’re going to succeed or fail. In Good Self, Bad Self, Judy Smith distills years of experience to share the tools we all need to face our mistakes and ultimately overcome them.


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Editorial Reviews

Review

"I have known Judy Smith for many years and she is one of the best crisis managers out there. Good Self, Bad Self is a really important book and offers a unique way of looking at crisis.” -- Larry King

“Judy Smith has a profound understanding of human nature, and we’re fortunate that she’s sharing what she knows about the importance of balance in our lives. Good Self, Bad Self isn’t just about getting out of a crisis once you’re in one—it’s a powerful, inspiring book that will help you better understand yourself in every situation.” –Marci Shimoff, New York Times bestselling author of Happy for No Reason and Love for No Reason

“It takes a lifetime to build a good reputation and only one thoughtless act to damage it. Good Self, Bad Self is a book you want to read before you need it. Smith provides a blueprint for how to act with authenticity in building, maintaining and, when necessary, repairing your personal brand.” -- Lois P. Frankel, Ph.D., author of Nice Girls Don’t Get the Corner Office and Stop Sabotaging Your Career

"Judy Smith is the uber media management guru of the 21st century. In a 24-7 breaking news world of sound bites, there is no better media veteran to have on speed dial than Judy Smith." -- Linda Kenney Baden, high profile trial attorney, media legal commentator, and co-author of Remains Silent and Skeleton Justice

"Judy Smith and her team are a reference encyclopedia of knowledge combined with experience that can command, guide, handle, influence, instruct, steer, supervise, and take overall charge of media relations with laser sharp understanding of the complex issues of law, medicine and forensic science." --Dr. Michael Baden, Host of the hit HBO Show Autopsy, and author of Unnatural Death and Dead Reckoning

“Judy Smith has been doling out practical, no nonsense advice for over 20 years to her clients and her friends. Good Self, Bad Self is Judy in book form. Having worked with Judy and one her clients over the course of several months, I got to witness her style and effectiveness first hand. She is detailed, thorough, relentless, frank, and smart. Her course of action while strategic is also very thoughtful, and client-sensitive." --James Brown, Network Broadcaster CBS Sports

“Judy Smith is a very savvy problem solver, and she’s incredibly tough. I’ve seen her handle head-strong clients and also senior producers of major television shows, and in each case, she was in command and relentless in working to implement her strategies. I hope to continue to watch her work her magic from afar, and never to need her services as a client.” --Wayne Pacelle, president & CEO, The Humane Society of the United States

"Clean, well-organized and easy to read...Smith provides a good overview of how to identify and curtail egregious behavior, with just enough celebrity misbehavior to hold the reader’s attention." --Kirkus Reviews

"This book is for everyone. Every person, at some point in his or her life, has desperately wished for sound, experienced guidance while trying to navigate the treacherous waters of a personal or professional crisis, be it large or small. With GOOD SELF, BAD SELF, crisis manager extraordinaire Judy Smith provides clear and concise instructions for how to recognize our individual strengths and weaknesses and how to handle those dire situations. Those of us lucky enough to know Judy Smith wish we could take her and her wit, wisdom and expertise everywhere with us. With GOOD SELF, BAD SELF now we finally can!" --Betsy Beers, Executive Producer, Greys Anatomy, Private Practice, and Scandal

"Crisis guru Judy Smith knows her way out of a catastophe...She brings her PR balm to the masses with Good Self, Bad Self." --More magazine

About the Author

Judy Smith is one of the premier crisis management experts in the world and has become the go-to person for corporations, politicians, and celebrities in times of crisis. She has worked on the Iran Contra investigation, the impeachment process of President Clinton, as well as the Enron Congressional inquiry. She also served as a counselor to BellSouth, Starwood Hotels, Nextel, Federated Department Stores, United Healthcare, Wal-Mart, Deloitte & Touche, and AIG, among other companies.

Product Details

  • Hardcover: 272 pages
  • Publisher: Free Press (April 3, 2012)
  • Language: English
  • ISBN-10: 1451649991
  • ISBN-13: 978-1451649994
  • Product Dimensions: 9.3 x 6.1 x 1 inches
  • Shipping Weight: 15.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (27 customer reviews)
  • Amazon Best Sellers Rank: #44,464 in Books (See Top 100 in Books)

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Customer Reviews

This was a self help book I think everyone need to read. Tellmeasecret  |  6 reviewers made a similar statement
Exceptionally readable, this book is extremely well-written, organized, and engaging. Deb  |  3 reviewers made a similar statement
Most Helpful Customer Reviews
6 of 6 people found the following review helpful
5.0 out of 5 stars Crisis diverted. December 21, 2012
By Deb
Format:Hardcover
Ego. Denial. Fear. Ambition. Accommodation. Patience. Indulgence.

Depending on how we use them, these "big seven" character traits can be our biggest assets--or our biggest liabilities. In the words of the author:
"The same traits that make you successful can be your downfall. That's the root of most crises and the point of this book." (p. 9)

In each chapter, the author presents how her "POWER" approach can be used to keep each of these traits in check: (p. 14):
* Pinpoint the core trait: Identify which trait is in play.
* Own it: Acknowledge that is can be both good and bad.
* Work through it: Process the role it's played in your life.
* Explore it: Consider how it could play out in the future.
* Rein it in: Establish how to re-achieve balance and control.

Exceptionally readable, this book is extremely well-written, organized, and engaging. The information in each chapter is presented as highly relevant crisis prevention topics including: signs suggesting the ego is not in check, common beliefs fueling denial, fear factors and management strategies, formulas for explosive ambition, guidelines for determining when accommodation is appropriate, factors underlying impatience, paths by which excessive indulgence can lead to a crisis, and the elements of an effective apology.

Each chapter distills the essentials of managing the seven character traits to hopefully help you avoid crises. But, in the event that a crisis does happen, the author offers her guidelines on navigating it (pp. 255):
1. Trust your gut.
2. Know the facts--not what you *want* them to be but what they *are.*
3. Never assume you know everything.
4. The truth always comes out--it's only a question of when.
5. Read the climate--know the landscape.
6. Know where you want to end up.
7. Know when to hold and when to fold.
8. Admit you are in trouble.
9. Don't overreact.
10. You will know when to walk away.
11. Things usually get worse before they get better.
12. Expect the unexpected.
13. Crises occur irrespective or one's fame, power, or prestige...so deal with it.
(These guidelines are just the icing on this cake of a book. Hopefully, they'll whet your appetite to dig in to the rest of the book!)

Think of this book as two-fold: crisis insurance and crisis management. (And, be prepared to learn about your good and bad selves in the process!)
Was this review helpful to you?
4 of 4 people found the following review helpful
5.0 out of 5 stars A Know Thyself Must Read Book August 3, 2012
Format:Kindle Edition|Amazon Verified Purchase
I came into this book as a fan. I was having ABC Scandal withdrawal. I loved Kerry Washington's character. When I found out the series was based on Judy Smith and that she had a book out, I had to get this. I thought it would be a book about her crisis mananagement days, but it turned out to be much more, a must read. This was a self help book I think everyone need to read. The saying know thyself comes to mind when I read this. She gives you tools to deal with your worst enemy yourself. She talks about making lists and thats how I deal with personal crisis, I always ask myself before I do something, whats the worst thing that could happen if I do something, whats the worst thing could happen if I don't do something? Whats the best thing that would happen if I dont do something? Whats the best thing that can happen if I dont. In the book I loved how she says we get in most trouble because we don't do self examination. She talks about balance a lot, the same attriubutes that are good can be bad if we don't balance that attribute. I also loved how she didnt just talk about trouble she got high profile clients of and stop there, but she gave us tools to get out of our mess. I loved her even more for that. She talks about the big seven, ego, denial, fear, ambition, accomodation, patience and indulgance, and how if used in the right way these things are good, but used wrong they can be our self destruction. This is so a know thyself type of book, I love it. I'm using some of this for myself. Write on, write on Judy Smith.
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3 of 3 people found the following review helpful
4.0 out of 5 stars It's HANDLED! May 19, 2012
Format:Hardcover
Smith uses lots of examples in the book but nothing juicy or new. That made me stop and think...what did I think this book was about anyway? I guess I wanted it to along the storylines of the TV show Scandal but that is written by Shonda Rhimes. After stepping back and reading the book on its own merit it helped me think about how I handled crisis in my life...believe me things will be handled differently after reading this book. Know how to navigate the big seven: ego, denial, fear, ambition, accomandations, patience, and indulgence. Even more importantly master the art of apologies and know how to navigate a crisis. Smith is a genius.
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Most Recent Customer Reviews
5.0 out of 5 stars awesome
Great insight for decision making and how to handle drama. Judy Smith knows her stuff. Thumbs up!
A must read!
Published 1 month ago by MrsHunt
3.0 out of 5 stars No lies
it's Ok, Sounded better at interview.
I like that she talks so much about been truthful about your mistakes. Challenge
Published 1 month ago by Mar
5.0 out of 5 stars very good
I just started reading, but so far this is book is very informative and interesting. I am glad that Judy Smith is so keen on the aspects of human nature and behavior.
Published 1 month ago by KELLI SMITH
5.0 out of 5 stars kw fever
I got this book because I love scandal. Now I discovered I love Judy and more importantly I love. my self. Thanks Judy great book
Published 2 months ago by lisa ellison
4.0 out of 5 stars Good Reading
A good book but not what i expected. But would recomend to others to read. Not a self help book.
Published 2 months ago by Steve Crosby
5.0 out of 5 stars Reflection of self
This book allowed me to see how my good qualities can be bad ones and vice versa; it gave me an opportunity to analyze myself and showed me my weaknesses and strengths as an... Read more
Published 2 months ago by K. Curtis
2.0 out of 5 stars Lost the Thesis of Her Book
I had high hopes for this one but it turned out that I don't know what she was trying to even convey other than her memoirs and a little common sense. Read more like a brag book. Read more
Published 3 months ago by Jess
5.0 out of 5 stars Great book for a book club
I used this book for a local book club I facilitated. The breakdown of each of the concepts and her examples made it a quick read and easy to organize into separate session for... Read more
Published 3 months ago by HarleyJules
5.0 out of 5 stars great book
I received the book on time and started right away to ride it, and it draws you in. You have to read this book
Published 4 months ago by sheba
5.0 out of 5 stars Good Self, Bad Self: Transforming Your Worst Qualities Into Your
This is an "in the trenches" book and a must read for all of us. A comment by our preacher years ago applies here: If this don't turn you on, you ain't got no switch! Read more
Published 4 months ago by thomasjohneberhardt
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