Ciara seems to be following in the ghetto girl image that not too many people seem to have a following to. It happened with Olivia (a seriously slept-on talent), Sharissa (tries too hard to be ghetto), and Smooth (a rapper/singer who never really gathered a strong following). However, what Ciara may lack in singing ability (she's not a power-singer but she has potential) she makes up for in production.
We all know the song "Goodies" tears the club up and never really gets old, for it's still in heavy rotation after playing all summer long, and for good reason. The song is just infectious and Petey Pablo spits some serious flow. Plus, Ciara looks damn good in the video, which made many men request it countless times in various video circuits. There are definitely a couple more tracks that are single worthy and could catch fire just as "Goodies" did.
Check out the song "One, Two Step", which is tight within itself. Missy Elliott shows her production skills with jazze Pha on this one and the beat is just tight to def. This song has single written all over it and if released, would definitely gain a lot of attention, and that's just from reading some reviews. "Thug Style" is a song that gets stuck in your head, as it did mine. This song reminds me of Olivia, a slept-on talent that hit us with the song "Bizounce" back in 2001. This song just has the right vocal tones to it and the beat is tight. It's just worth checking out. Also, "Oh" is hot. Ludacris never disappoints and here he really blew me out of the water. Ciara also adds that ghettoness when she says the line "Ciara got that fire like oh." It's tight. "Pick Up the Phone" is another catchy song as well. The lyrics are really less than impressive and repetitive but still catchy.
The slower songs fare pretty well. "And I" is probably the only true ballad on this album, and has a nice thumping beat and some decent vocals. "Next To You" sounds like an Aaliyah song, nice a light with a tight beat, with a subpar R. kelly appearance. It's still worth checking out on a lazy day. "Ooh Baby" is a nice song, and "Other Chicks" sounds like an Olivia song and many females can relate to it...
But that's one of the problems with this album. When you listen to this album, you start comparing Ciara to other singers. I did that on no less than four songs on this album. "Hotline" and "Ooh Baby" sound like J-Lo leftovers, and "Pick Up the Phone", "Thug Style", and "Other Chicks" are all decent but too reminiscent of Olivia. And like I said before, "Next To You" sounds like something on the cutting room floor of the I Care 4 U studio sessions.
Another problem is the lack of ballads! Come on, what R&B singer only has one true ballad on their album? There are no real power notes on this album at all, and I really wanted to hear Ciara's natural range, for her falsetto is decent and could have been better with some strong singing. That can be amended with ballads!!
Also, what is with the Atlanta movement on this album? Save for Missy Elliott, Petey Pablo, and R. Kelly, it seems like Ciara enlisted ATL throughout the album. Jazze Pha, Ludacris, T.I., Vidal & Dre....If you have that many people reppin' ATL, why not name the album ATL's Finest? lol. I would have loved to have a few more guest stars in the R&B market, maybe a duet with a male artist or something, for a good ballad.
Speaking of which, the "Goodies" remix could have been left off the album (it's the same song with a different rap) for some more ballads. I agree with reviewer J. Highsmith in that Jazze Pha shouldn't ever be rapping. His rap was just bland, but T.I. came and actually made the remix almost listenable.
I think if Ciara releases a second album, it should focus more on her voice versus others' beats and hooks, like Ashanti did (because Ashanti's Chapter II had more sustenance than her first album). Ciara has definitely made a name for herself....here's hoping that that name won't be followed by "the one-hit wonder".