Google AdSense For Dummies [Paperback]

Jerri L. Ledford (Author)

Book Description

ISBN-10: 047029289X | ISBN-13: 978-0470292891 | Publication Date: August 11, 2008 | Edition: 1

You can get paid for online ad placement with Google AdSense! If you’ve ever considered using AdSense to improve revenue for your Web site, Google AdSense For Dummies will get you started. It’s loaded with tips to help you implement a successful AdSense program.

AdSense lets you generate income with ad placement on blogs and Web sites. Google AdSense For Dummies shows you how AdSense works, how to analyze cost per click and track AdSense results, and how to earn money from your blog or Web site without selling a product. Discover how to:

• Register and set up an AdSense program
• Track results with server logs, AdSense reports, and Google Analytics
• Boost AdSense income with search engine optimization techniques
• Apply Google guidelines by including relevant links and content, making your site easy to navigate, using a sitemap, and keeping links in good repair
• Fine-tune your Web site with beefed-up content to please Google and boost effectiveness
• Earn more with AdSense for RSS, streaming video, and referral units
• Design appealing ads and search boxes, and deal with ads from competitors
• Add video units to your site, design mobile ad units, and understand referral units

In Google AdSense For Dummies, author Jerri Ledford, a self-described “Google geek,” helps you make money with AdSense.

Editorial Reviews

From the Back Cover

Here's how to earn money from your Web site without selling a thing!

If you want to make your Web site or blog earn its keep, using Google AdSense makes a lot of sense. It also makes sense to find out how AdSense works and how to make it work for you. This friendly guide cuts through the geek-speak and shows you what AdSense is, how to make your site Google-friendly, how to use AdSense for Search or Content, and more.

• Fine-tune your Web site — beef up your content for Google's approval as well as to boost effectiveness

• Apply Google guidelines — include relevant links and content, make your site easy to navigate, use a sitemap, design for the user, and keep links in good repair

• Discover other types of AdSense — use AdSense with video, mobile, and RSS

• Learn to love units — add video units to your site, design mobile ad units, and understand referral units

• Get creative — use AdSense as a page element on your blog and design knockout ads and cool search boxes

• Make them pay — increase your income from AdSense for RSS, referral units, and streaming videos

• Use some sense — track your results using AdSense reports and Google Analytics

Open the book and find:

• Answers to FAQs about AdSense

• Tips for building a content-rich Web site

• How search engine optimization can boost AdSense income

• What to do about competitors' ads

• Secrets for designing ads with appeal

• How to set up AdSense for mobile and RSS feeds

• How the AdSense referral program works

• What server logs and channels can tell you

About the Author

Jerri Ledford is a self-described "Google geek" who has written more than a dozen books on Google applications and search engine optimization. She maintains a blog about Google products at www.google-geek.com. She is the coauthor of Google Analytics 2.0, also from Wiley.

Product Details

• Paperback: 346 pages
• Publisher: For Dummies; 1 edition (August 11, 2008)
• Language: English
• ISBN-10: 047029289X
• ISBN-13: 978-0470292891
• Product Dimensions: 9.2 x 7.4 x 0.8 inches
• Shipping Weight: 1.2 pounds (View shipping rates and policies)
• Average Customer Review: 3.7 out of 5 stars  See all reviews (11 customer reviews)
• Amazon Best Sellers Rank: #765,178 in Books (See Top 100 in Books)

More About the Author

Jerri Ledford has been a freelance business technology writer for nearly 20 years. During that time, over 1,000 of her articles, profiles, news stories and reports have appeared online and in print. Her publishing credits include: Intelligent Enterprise, Network World, Information Security Magazine, DCM Magazine, CRM Magazine, IT Manager's Journal.

Jerri also develops and teaches technology training courses for both consumer and business users. She's developed and taught courses on security, customer service, career skills, and technology for companies such as: Franklin Covey, IBT Financial, Writer's Village University, Beacon Hill Financial Services, Hewlett Packard, and CNET. She is the author of 18 non-fiction books, and her first fiction book, "Biloxi Sunrise" is scheduled to be released in eBook format in October 2011.

In her off-time Jerri divides her time between Mississippi, Alabama, and Tennessee where she enjoys the beach, hiking, reading, and traveling whenever possible. It's Jerri's goal to visit a new place every opportunity she gets.

Customer Reviews

Most Helpful Customer Reviews

6 of 6 people found the following review helpful:

5.0 out of 5 stars Excellent and Easy Very Detailed Advice on using AdSense!, March 28, 2009

By 

Timothy D. Smith "Searching4you" (Penn Yan, NY) - See all my reviews
(REAL NAME)   

This review is from: Google AdSense For Dummies (Paperback)

I just finished this Google AdSense book and was very impressed with the detailed easy to follow information. Great for beginners or seasoned AdSense users as it has many tips for all on how to get started, improve and maintain a great ethical AdSense account. I can see where those who try to defraud the AdSense privilege would leave a negative review. For those who are honest and want to learn the many facets of Adsense this book is a must and well written! Nothing replaces this great hard copy in hand that has clear chapter titles and categories that are easy to find! Many illustrations that take you through the steps to set up your AdSense account, preferences, and much more. Very pleased and will search for other titles by this author!!!

11 of 13 people found the following review helpful:

2.0 out of 5 stars Book is all right but contains misinformation, April 20, 2009

By 

Crome Yellow - See all my reviews

This review is from: Google AdSense For Dummies (Paperback)

The book is a decent introduction to AdSense, but contains serious errors.

I got a copy of the Dummies Guide to Adsense and on page 55 it tells you to put this code

User-agent: *
Disallow: /

in your robots.txt file to ALLOW robots to view your whole site. Wow. That code will EXCLUDE all robots from the entire server.

The correct code to allow all robots complete access is

User-agent: *
Disallow:

(or just create an empty "/robots.txt" file, or don't use one at all).

I mean come on...the entire premise of the book is to get traffic on your site and here the author is giving you a "tip" that will shut you down completely.

17 of 22 people found the following review helpful:

1.0 out of 5 stars Worse Ever, August 31, 2008

By 

Webmaster "DB" (Florida) - See all my reviews

This review is from: Google AdSense For Dummies (Paperback)

I hate being harsh, but this book should not be on the shelf. It has to be one of the most disorganized and useless books I ever purchased. You don't need this book to learn adsense since adsense help function is much more up to date and useful. If the book was even organized enough for a good reference I may not of felt I wasted my money, but not the case.

If anyone gives his book a good review, they are either friends with the author or they can't tell it like it is. DO NOT BUY!