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Google AdSense For Dummies Paperback – Bargain Price, August 11, 2008

ISBN-10: 047029289X Edition: 1st

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Paperback, Bargain Price, August 11, 2008
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Product Details

  • Paperback: 346 pages
  • Publisher: For Dummies; 1 edition (August 11, 2008)
  • Language: English
  • ISBN-10: 047029289X
  • ASIN: B0058M7DBE
  • Product Dimensions: 9.2 x 7.3 x 0.9 inches
  • Shipping Weight: 1.3 pounds
  • Average Customer Review: 3.0 out of 5 stars  See all reviews (15 customer reviews)
  • Amazon Best Sellers Rank: #1,739,959 in Books (See Top 100 in Books)

Editorial Reviews

From the Back Cover

Here's how to earn money from your Web site without selling a thing!

If you want to make your Web site or blog earn its keep, using Google AdSense makes a lot of sense. It also makes sense to find out how AdSense works and how to make it work for you. This friendly guide cuts through the geek-speak and shows you what AdSense is, how to make your site Google-friendly, how to use AdSense for Search or Content, and more.

  • Fine-tune your Web site — beef up your content for Google's approval as well as to boost effectiveness

  • Apply Google guidelines — include relevant links and content, make your site easy to navigate, use a sitemap, design for the user, and keep links in good repair

  • Discover other types of AdSense — use AdSense with video, mobile, and RSS

  • Learn to love units — add video units to your site, design mobile ad units, and understand referral units

  • Get creative — use AdSense as a page element on your blog and design knockout ads and cool search boxes

  • Make them pay — increase your income from AdSense for RSS, referral units, and streaming videos

  • Use some sense — track your results using AdSense reports and Google Analytics

Open the book and find:

  • Answers to FAQs about AdSense

  • Tips for building a content-rich Web site

  • How search engine optimization can boost AdSense income

  • What to do about competitors' ads

  • Secrets for designing ads with appeal

  • How to set up AdSense for mobile and RSS feeds

  • How the AdSense referral program works

  • What server logs and channels can tell you

About the Author

Jerri Ledford is a self-described "Google geek" who has written more than a dozen books on Google applications and search engine optimization. She maintains a blog about Google products at www.google-geek.com. She is the coauthor of Google Analytics 2.0, also from Wiley.

More About the Author

Jerri Ledford has been a freelance business technology writer for nearly 20 years. During that time, over 1,000 of her articles, profiles, news stories and reports have appeared online and in print. Her publishing credits include: Intelligent Enterprise, Network World, Information Security Magazine, DCM Magazine, CRM Magazine, IT Manager's Journal.

Jerri also develops and teaches technology training courses for both consumer and business users. She's developed and taught courses on security, customer service, career skills, and technology for companies such as: Franklin Covey, IBT Financial, Writer's Village University, Beacon Hill Financial Services, Hewlett Packard, and CNET. She is the author of 18 non-fiction books, and her first fiction book, "Biloxi Sunrise" is scheduled to be released in eBook format in October 2011.

In her off-time Jerri divides her time between Mississippi, Alabama, and Tennessee where she enjoys the beach, hiking, reading, and traveling whenever possible. It's Jerri's goal to visit a new place every opportunity she gets.

Customer Reviews

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Most Helpful Customer Reviews

20 of 22 people found the following review helpful By Crome Yellow on April 20, 2009
Format: Paperback
The book is a decent introduction to AdSense, but contains serious errors.

I got a copy of the Dummies Guide to Adsense and on page 55 it tells you to put this code

User-agent: *
Disallow: /

in your robots.txt file to ALLOW robots to view your whole site. Wow. That code will EXCLUDE all robots from the entire server.

The correct code to allow all robots complete access is

User-agent: *
Disallow:

(or just create an empty "/robots.txt" file, or don't use one at all).

I mean come on...the entire premise of the book is to get traffic on your site and here the author is giving you a "tip" that will shut you down completely.
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21 of 27 people found the following review helpful By Webmaster on August 31, 2008
Format: Paperback Verified Purchase
I hate being harsh, but this book should not be on the shelf. It has to be one of the most disorganized and useless books I ever purchased. You don't need this book to learn adsense since adsense help function is much more up to date and useful. If the book was even organized enough for a good reference I may not of felt I wasted my money, but not the case.

If anyone gives his book a good review, they are either friends with the author or they can't tell it like it is. DO NOT BUY!
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6 of 8 people found the following review helpful By Tim14527 on March 28, 2009
Format: Paperback
I just finished this Google AdSense book and was very impressed with the detailed easy to follow information. Great for beginners or seasoned AdSense users as it has many tips for all on how to get started, improve and maintain a great ethical AdSense account. I can see where those who try to defraud the AdSense privilege would leave a negative review. For those who are honest and want to learn the many facets of Adsense this book is a must and well written! Nothing replaces this great hard copy in hand that has clear chapter titles and categories that are easy to find! Many illustrations that take you through the steps to set up your AdSense account, preferences, and much more. Very pleased and will search for other titles by this author!!!
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10 of 14 people found the following review helpful By Bankie on September 17, 2008
Format: Paperback
Everything from this book can be found on the internet, just googling around and you will find all of them there. Save your $16.49 using Google.
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By jesse hollis on January 4, 2014
Format: Paperback Verified Purchase
I have read other books about adsense but this one really goes into detail. Tells you pretty much everything you need to know about google adsense.
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Format: Paperback Verified Purchase
The title is perfect...If you buy this book, you have confirmed that you are a dummy. Only Google makes money from Adsense.
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Format: Paperback Verified Purchase
Ok, you have your blog, you have a little bit of traffic... then why pay for it? Google AdSense is a FREE program that uses state-of-the-art predictive technology that allows businesses to advertise on websites with similar content (eg: Your blog about tennis shoes would have a Nike ad). Google places the ads on your site, and then sends you a big-fat check when you see the traffic.

I just wish it was that easy... hence: Adsence for Dummies. Laid out in that familiar easy-to-read dummies style, this book walks you through every step of google Adsense, including the rules, policies, setup and techniques for optimizing your revenue. You could troll dozens of websites and how-to's or you could invest a few bucks and grab this book.

Also: Buy this puppy brand-new and it comes with $25.00 to Google's sister-program that lets you advertise using the Adsense formula. (Burning the candle at both ends).

A great buy, an easy read and VERY informative. If you have your own site and want to monitize it for free... look no further!
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By Amazon Customer on November 19, 2010
Format: Paperback Verified Purchase
I bought this book to learn more about the optimisation of adsense ads. It is very good at explaining that. But it is also a great book explaining how build a site which generates trafic. The book is meaty as well as clear. I really got value for my money.
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