Google AdWords For Dummies [Paperback]

Howie Jacobson (Author)

Book Description

Publication Date: August 11, 2009 | ISBN-10: 0470455772 | ISBN-13: 978-0470455777 | Edition: 2

A completely updated reference to help you get the most value out of your AdWords campaigns

Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. When your ad appears next to the search results, people can simply click your ad to learn more about you or make a purchase. This handy guide walks you through the newest tips, tricks, and techniques for maximizing your AdWords campaign.

Offering valuable advice, this new edition includes case studies from readers who have shared what they learned from using the techniques revealed in the first edition.

• A revised and updated guide that shares invaluable advice for maximizing your AdWords campaign
• Discusses changes to the AdWords interface as well as best practices in split testing, opt-in landing page structure, and ad group structure
• Reviews new, free tools included in AdWords as well as new and improved third-party tools
• Includes an in-depth explanation of Google's free Web site testing and optimization tool: Website Optimizer
• Includes a Google AdWords gift card worth $25 (details inside book)

With this handy reference by your side, you will discover the best way to put a Google AdWords campaign to work for you!

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Editorial Reviews

From the Back Cover

Boost your bottom line with your $25 Google AdWords credit — see inside

Google AdWords lets you create ads that appear beside search results specifically related to your business — and you can set your own budget. Here's how to use AdWords and get the most from the newest tools, including the exciting Website Optimizer. And along with all this great advice, you get a gift card worth $25 on your first AdWords campaign!

• See what's new — explore the changes in the AdWords interface, new free tools, and enhanced third-party tools

• Optimize — see how the Website Optimizer works and how to effectively test landing page elements, order forms, and other aspects of your site

• Economize — use conversion tracking to keep your costs low

• What's best — benefit from best practices in split testing, opt-in landing page structure, and ad group structure

• Discover what works — learn from case studies where readers of the first edition share their experience and techniques they've used

Open the book and find:

• How to turn clicks into cash

• Secrets for writing ads that attract clicks

• How you control what your campaign costs

• Why you want to discourage some people from clicking

• Tips for choosing keywords that work

• How Google Analytics can help you increase sales

• Ways to identify your market

• Your Google AdWords gift card worth $25!

Visit the companion Web site at www.dummies.com/go/adwords2e for additional tips and tricks to help you make the most of the latest developments in Google AdWords

About the Author

Howie Jacobson is an Internet marketing strategist who specializes in growing businesses using Google AdWords. He offers coaching, telecourses, workshops, and presentations on his Breakthrough Online Profits methodology. Readers can find free tools, tips, and techniques on his Web site, AskHowie.com.

Product Details

• Paperback: 432 pages
• Publisher: For Dummies; 2 edition (August 11, 2009)
• Language: English
• ISBN-10: 0470455772
• ISBN-13: 978-0470455777
• Product Dimensions: 9.1 x 7.4 x 1 inches
• Shipping Weight: 1.4 pounds (View shipping rates and policies)
• Average Customer Review: 4.7 out of 5 stars  See all reviews (25 customer reviews)
• Amazon Best Sellers Rank: #213,684 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

14 of 15 people found the following review helpful:

5.0 out of 5 stars Way Beyond AdWords!!!, September 23, 2009

By 

JackieBiz (Florida) - See all my reviews

This review is from: Google AdWords For Dummies (Paperback)

This book should be read not only by people trying to learn about AdWords but also by those interested in narrowing down their market niches. I have spent hundreds of dollars in marketing materials, I hold an MBA degree but I must humbly admit this is the first time I actually understand my market niche down to the color of their socks.

It is amazing what you can do today with Google Tools and their readily available information, but it takes a book like this to learn and understand this powerful source of information and Howie Jacobson does an incredible job at communicating it.

13 of 15 people found the following review helpful:

5.0 out of 5 stars Outstanding reference, September 4, 2009

By 

Lens Artwork "Chris Horner" (Charlotte, NC) - See all my reviews

This review is from: Google AdWords For Dummies (Paperback)

Alright, well I actually have bought the book so here it goes:

This book will walk you through EVERYTHING. It'll tell you how to research your market, do the initial setup, and of course manage an entire campaign. Better yet, he gives you tips on what to do once you get someone to look at your site to increase the chance of them following through with your offer. I cannot recommend this book highly enough if you want to get serious about running Adwords campaigns.

And the icing on the cake? There's a certificate included for $25 in Adwords credits to get you started - more than what you'll pay for the book here on Amazon. How can you go wrong?

6 of 6 people found the following review helpful:

5.0 out of 5 stars Highly Helpfull, September 18, 2009

By 

Steven E. Sammons - See all my reviews
(REAL NAME)   

This review is from: Google AdWords For Dummies (Paperback)

This book follows the well written and informative "Adwords for Dummies" by the same author It contains new information you will not find hard to absorb. This book is also well written with the information presented intelligently. You do yourself a disservice if you don't read this book!