From the Back Cover
Learn how to build and manage AdWords campaigns that pay off for your business!
Google AdWords can be a complex topic, which is exactly why you need this book. Here you'll find it divided into manageable chunks, showing what you need to consider before you start, how to structure your campaign and ad groups, tips for creating landing pages that grab visitors, advice on campaign management, and ways to maximize your results.
Get started learn to set up your account, use the AdWords Dashboard, plan your campaign, and write magnetic ads
Be direct take advantage of the AdWords direct-marketing approach to generate leads, make new sales, and test your website and marketing efforts
Crunch the numbers explore the tools in the AdWords interface that help you analyze your campaign and determine what's working best
Soft landings see what goes into a perfect landing page and how to please Google's reviewers
Send in the clones boost your results by cloning your campaigns
Open the book and find:
The two types of online marketing
Hints for reading the mind of your market
Why split testing pays off
How to measure your results
Tips on tracking conversions
Who may show up on your landing page
Ways to make your ads more effective
Ten common mistakes you can avoid
Use the new free tools includedin AdWords
Work with the new interface and use Website Optimizer
Create ads and landing pages that captivate visitors
Manage your account with AdWords Editor
About the Author
Howie Jacobson is an Internet marketing strategist who specializes in helping clients succeed with Google AdWords. Joel McDonald is a Google AdWords consultant and popular conference speaker. Kristie McDonald is a Google AdWords Certified Professional and a strategic marketing consultant. Howie, Joel and Kristie are partners at the online marketing firm Vitruvian, found at www.VitruvianWay.com.