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Google AdWords For Dummies 3rd Edition

56 customer reviews
ISBN-13: 978-1118115619
ISBN-10: 1118115619
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Editorial Reviews

From the Back Cover

Learn how to build and manage AdWords campaigns that pay off for your business!

Google AdWords can be a complex topic, which is exactly why you need this book. Here you'll find it divided into manageable chunks, showing what you need to consider before you start, how to structure your campaign and ad groups, tips for creating landing pages that grab visitors, advice on campaign management, and ways to maximize your results.

  • Get started — learn to set up your account, use the AdWords Dashboard, plan your campaign, and write magnetic ads

  • Be direct — take advantage of the AdWords direct-marketing approach to generate leads, make new sales, and test your website and marketing efforts

  • Crunch the numbers — explore the tools in the AdWords interface that help you analyze your campaign and determine what's working best

  • Soft landings — see what goes into a perfect landing page and how to please Google's reviewers

  • Send in the clones — boost your results by cloning your campaigns

Open the book and find:

  • The two types of online marketing

  • Hints for reading the mind of your market

  • Why split testing pays off

  • How to measure your results

  • Tips on tracking conversions

  • Who may show up on your landing page

  • Ways to make your ads more effective

  • Ten common mistakes you can avoid

Learn to:

  • Use the new free tools includedin AdWords

  • Work with the new interface and use Website Optimizer

  • Create ads and landing pages that captivate visitors

  • Manage your account with AdWords Editor

About the Author

Howie Jacobson is an Internet marketing strategist who specializes in helping clients succeed with Google AdWords. Joel McDonald is a Google AdWords consultant and popular conference speaker. Kristie McDonald is a Google AdWords Certified Professional and a strategic marketing consultant. Howie, Joel and Kristie are partners at the online marketing firm Vitruvian, found at


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Product Details

  • Paperback: 432 pages
  • Publisher: For Dummies; 3 edition (December 6, 2011)
  • Language: English
  • ISBN-10: 1118115619
  • ISBN-13: 978-1118115619
  • Product Dimensions: 7.4 x 0.8 x 9.3 inches
  • Shipping Weight: 1.4 pounds (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (56 customer reviews)
  • Amazon Best Sellers Rank: #259,755 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

26 of 28 people found the following review helpful By Perry Marshall on January 13, 2012
Format: Paperback Verified Purchase
A few years ago at an airport, I got a call from Howie Jacobson. "Hey Perry, the people who publish the 'Dummies' books asked me to write an AdWords book and I said yes. Um, I hope that's okay."

I'd taught him AdWords early on, and he didn't wanna tick me off by competing with my own books.

"No problem, Howie. I just want to make sure all the people in the AdWords cartel are my friends."

Howie is a very good friend of mine and I'm proud of him and his book. I also know his co-authors, Joel and Kristie. The three of them run the online marketing firm Vitruvian. Allow me to tell you about Howie's book.

The first thing I like about this book is the cartoons. AdWords has gone from being a glamorous "bright shiny object" for make-money-fast types (deservedly so) to being quite a complex undertaking for large accounts.

The result is that about half the AdWords books and courses out there are dreadfully boring. They read like computer manuals. It's a shame to do that to AdWords because it's a game for people who understand people, just as much as it's a game for people who do spreadsheets. Howie's occasional humor is appreciated. You might want to use some humor in your AdWords career, as well.

And unless you want to drill down into your AdWords campaigns with Excel pivot tables and mind-numbing detail, this book contains all the basic information you need to build a large and successful campaign.

My favorite chapter is The Ten (or so) Top AdWords Mistakes. Success in AdWords is largely about having layers of refinement that most other advertisers don't bother with. This tells you what the 10 most important layers are.
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24 of 26 people found the following review helpful By JackieBiz on September 23, 2009
Format: Paperback
This book should be read not only by people trying to learn about AdWords but also by those interested in narrowing down their market niches. I have spent hundreds of dollars in marketing materials, I hold an MBA degree but I must humbly admit this is the first time I actually understand my market niche down to the color of their socks.

It is amazing what you can do today with Google Tools and their readily available information, but it takes a book like this to learn and understand this powerful source of information and Howie Jacobson does an incredible job at communicating it.
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23 of 27 people found the following review helpful By ChrisMHorner on September 4, 2009
Format: Paperback
Alright, well I actually have bought the book so here it goes:

This book will walk you through EVERYTHING. It'll tell you how to research your market, do the initial setup, and of course manage an entire campaign. Better yet, he gives you tips on what to do once you get someone to look at your site to increase the chance of them following through with your offer. I cannot recommend this book highly enough if you want to get serious about running Adwords campaigns.

And the icing on the cake? There's a certificate included for $25 in Adwords credits to get you started - more than what you'll pay for the book here on Amazon. How can you go wrong?
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10 of 12 people found the following review helpful By Steven E. Sammons on September 18, 2009
Format: Paperback
This book follows the well written and informative "Adwords for Dummies" by the same author It contains new information you will not find hard to absorb. This book is also well written with the information presented intelligently. You do yourself a disservice if you don't read this book!
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10 of 13 people found the following review helpful By Connie Ragen Green on October 5, 2009
Format: Paperback Verified Purchase
I waited for this book to arrive as soon as it was available this summer. I teach newbies how to get started online, and Adwords is always the area that trips them up. Having access to Howie Jacobson's latest book on this topic will give you a competitive edge.
He also covers landing pages and other topics that are of huge importance to how much you will end up spending on your campaign.
My business would still be growing if I was not using Adwords to find new prospects, but it would take me ten times as long for it to happen. Adwords speeds up the process of knowing what works and what doesn't.
My recommendation: Buy this book, read it straight through, and then go back and read it again as you are setting up your own Adwords campaigns. You will save money and make money from the information included here. This book is sure to become the accepted manual on learning how to use this method for making money online. Things can change very quickly on the internet, so I urge you to get started today and take advantage of this cutting edge material.
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4 of 5 people found the following review helpful By S. Bagley on January 11, 2010
Format: Paperback Verified Purchase
Don't hesitate, make this a part of your AdWords library and buy it today!!! Here's why...

There are many who claim to be a Google AdWords expert or an expert in providing reviews of various books, but many fall way short of their individual claims. I am by no means an AdWords expert and this is why I depend on those, i.e. Howie Jacobson, PhD, who are so I can increase my knowledge and not drain my bank account.

My AdWords library is growing and there are just a few books I use as reference manuals that I go back to time and time again. Google AdWords for Dummies - 2nd Edition, written by Howie Jacobson, PhD, is one that has multiple dog-eared pages and lots and lots of highlighted text. His book takes the person through a very methodical teaching approach that is chalked full of documented examples, case studies, tips, strategies, recommendations, etc.

Books that teach can be written to engage readers or put them to sleep. Dr. Jacobson goes above and beyond and engages the reader not only with relevant and timely content but with humor sprinkled throughout. I like to smile while I read and Dr. Jacobson creates a reading environment that was on target for content and fun!

If you are new to AdWords or need to further enhance your knowledge, this book is a must-have! There are two other nationally recognized experts I would like to recommend, however, you will quickly learn that Dr. Jacobson will provide the same recommendations as you read his book :-)
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