Product Description
Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. This handy guide walks you through the newest tips, tricks, and techniques for maximizing your AdWords campaign. Presenting coverage that is nearly entirely rewritten or revised, this practical guide adds chapters on topics such as ad extensions, feeds for e-commerce, mobile advertising, advanced ad writing, and the new Google display network. In addition, the author provides updates that reflect helpful new best practices.
- Boasts approximately 85 percent updated or new content
- Updates popular topics such as experiments, ad extensions, feeds for e-commerce, mobile advertising, advanced ad writing, and more
- Incorporates changes to the AdWords interfaces
- Shares best practices in split testing, opt-in landing page structure, and ad group structure
- Reviews new, free tools included in AdWords as well as new and improved third-party tools
With this handy reference by your side, you'll discover the best way to make a Google AdWords campaign to work for you!
From the Back Cover
Google AdWords lets you create ads that appear beside search results specifically related to your business — and you can set your own budget. Here's how to use AdWords and get the most from the newest tools, including the exciting Website Optimizer. And along with all this great advice, you get a gift card worth $25 on your first AdWords campaign!
See what's new — explore the changes in the AdWords interface, new free tools, and enhanced third-party tools
Optimize — see how the Website Optimizer works and how to effectively test landing page elements, order forms, and other aspects of your site
Economize — use conversion tracking to keep your costs low
What's best — benefit from best practices in split testing, opt-in landing page structure, and ad group structure
Discover what works — learn from case studies where readers of the first edition share their experience and techniques they've used
Open the book and find:
How to turn clicks into cash
Secrets for writing ads that attract clicks
How you control what your campaign costs
Why you want to discourage some people from clicking
Tips for choosing keywords that work
How Google Analytics can help you increase sales
Ways to identify your market
Your Google AdWords gift card worth $25!
Visit the companion Web site at www.dummies.com/go/adwords2e for additional tips and tricks to help you make the most of the latest developments in Google AdWords
