Google AdWords Insider, written by a true Insider, explains the mysteries behind advertising with the world’s number one search engine. Simon Leung is a retired AdWords Optimization Specialist from Google Headquarters who developed the strategies used today to train the Google Team internally, many of which are shared in this highly acclaimed book.
Whether a beginner or expert to Internet Marketing and online advertising, you will learn to understand Google AdWords the way the system understands itself, grasping the key to minimizing your costs while maximizing your return on investment through fundamental keyword, ad text, account structure and landing page optimization.
Google AdWords Insider
and over one million other books are available for Amazon Kindle.
Learn more
| ||||||||||||||||||||
Book Description
Editorial Reviews
Review
"An absolute must for anyone marketing on the Internet" – David Garfinkel, Author of "Advertising Headlines That Make You Rich"
"If you want to discover the real-world truth about maximizing your pro?ts and sales using AdWords, then you MUST learn from Simon." – Jason Oman, #1 International Best Selling Author of "Conversations with Millionaires".
"This easy system gives maximum impact for beginners and experts alike!" – Ken McArthur, Author of "Impact: How to Get Noticed, Motivate Millions and Make a Difference in a Noisy World"
Book Description
Google AdWords Insider, written by a true Insider, explains the mysteries behind advertising with the world’s number one search engine. Simon Leung is a retired AdWords Optimization Specialist from Google Headquarters who developed the strategies used today to train the Google Team internally, many of which are shared in this highly acclaimed book.
Whether a beginner or expert to Internet Marketing and online advertising, you will learn to understand Google AdWords the way the system understands itself, grasping the key to minimizing your costs while maximizing your return on investment through fundamental keyword, ad text, account structure and landing page optimization.
Product Details
Would you like to update product info or give feedback on images?
|
Customer Reviews
Most Helpful Customer Reviews
4 of 4 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
I work hard, as I am sure you do too in today's tough economy. So sometimes to relax before bed I turn on late night TV. It slices, it dices, and it's all yours for just twelve easy payments... You know the drill...
As an teacher of AdWords Pay-per-click classes in both San Francisco and Online, I try to read every new book on AdWords that comes out. So I eagerly awaited Simon Leung's book, as he is allegedly an AdWords 'insider,' but was terribly dissappointed. There is nothing new in this book. Nothing new. And absolutely nothing that qualifies it as an 'insider' read.
In fact, after several pages of cheesy endorsements, the book even disclaims that he might tell you anything he might have learned working at Google. I should have known I was in trouble as the cheesy endorsements in the introduction kept going on and on and on and on...
What's wrong with the book? Well, he leaves a ton out, and has minimal organization, if that. On concrete issues, he just glances over a topic, or explains it in a poorly organized fashion. For example, the discussion on broad match in AdWords is wrong, and if not entirely wrong, very misleading. Broad match can get you into a lot of trouble - as Google will show your search even if it does not contain any of your keywords (!). You input 'SEO Training,' for example, and the searcher inputs 'Google Class' and presto: your ad shows. Broad match is the No. 1 troublemaker on Google AdWords, but Mr. Leung doesn't explain this huge problem in AdWords Insider. So much for insider; heck, so much for AdWords user or even observer!
Beyond that there is a minimal discussion of keywords and landing pages (the best parts of the book), but not much else.
I recommend Howie Jacobson's AdWords for Dummies, as a much better buy. You can look me up on Amazon reviews or Google Jason McDonald AdWords to find me as well. But, sadly, this isn't an insider book. It's more a sham-wow, an everything bag, or any other weird product you see pitched at 2:00 a.m. on Late Night TV.
As an teacher of AdWords Pay-per-click classes in both San Francisco and Online, I try to read every new book on AdWords that comes out. So I eagerly awaited Simon Leung's book, as he is allegedly an AdWords 'insider,' but was terribly dissappointed. There is nothing new in this book. Nothing new. And absolutely nothing that qualifies it as an 'insider' read.
In fact, after several pages of cheesy endorsements, the book even disclaims that he might tell you anything he might have learned working at Google. I should have known I was in trouble as the cheesy endorsements in the introduction kept going on and on and on and on...
What's wrong with the book? Well, he leaves a ton out, and has minimal organization, if that. On concrete issues, he just glances over a topic, or explains it in a poorly organized fashion. For example, the discussion on broad match in AdWords is wrong, and if not entirely wrong, very misleading. Broad match can get you into a lot of trouble - as Google will show your search even if it does not contain any of your keywords (!). You input 'SEO Training,' for example, and the searcher inputs 'Google Class' and presto: your ad shows. Broad match is the No. 1 troublemaker on Google AdWords, but Mr. Leung doesn't explain this huge problem in AdWords Insider. So much for insider; heck, so much for AdWords user or even observer!
Beyond that there is a minimal discussion of keywords and landing pages (the best parts of the book), but not much else.
I recommend Howie Jacobson's AdWords for Dummies, as a much better buy. You can look me up on Amazon reviews or Google Jason McDonald AdWords to find me as well. But, sadly, this isn't an insider book. It's more a sham-wow, an everything bag, or any other weird product you see pitched at 2:00 a.m. on Late Night TV.
2 of 2 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
I had already read several other books on Google Adwords, but when I saw that this book was written by a "Google insider" I was intrigued enough to buy it. Unfortunately, at the time I bought it the book had just been published, so there weren't any reviews warning me to stay far, far away.
First of all, this book is very poorly written - poorly structured, very few screen shots, and confusing instructions. The author obviously is not a professional writer. However, I could overlook that issue if the author had some valuable Google Adwords insights, which he theoretically should have because he claims to have work at Google as an Adwords expert for about 4 years. But was there wasn't one piece of advice in the entire book that I would consider "insider" advice. Not one.
Most of the book consisted of vague general advice, or advice that anyone with half of a brain could figure out. Things like (and I'm paraphasing here) "If you have an ad running on Google, and it has been running for several weeks and has been shown thousands of times but very few people are clicking on your ad, then you might want to try deleting that ad and writing a different ad." Hmmmm, that's supposed to be "Google insider" advice? Sounds more like common sense to me.
And then at the end of the book, the author claims that he wasn't allowed to put the really good stuff in the book because it is, in his words, "too controversial", but if you go to his website and give him your email he will let you download the second half of the book that he wrote but that supposedly his publisher wouldn't allow him to put into the book. Give me a break.
In short, this book isn't easy enough to understand for a beginner, and has no advanced tips that would help an expert.
If you are just getting started with Google Adwords, here are the two best books. First, "Google Adwords for Dummies" by Howie Jacobson, is very good at going step-by-step showing you exactly how to set up a Google Adwords account. (I don't like most Dummies books, but this one is really good.) Second, "Ultimate Guide to Google Adwords - 2nd Edition" by Perry Marshall and Bryan Todd gives excellent advice on Google Adwords strategy, including many useful tips on testing and increasing conversion rates not included in the Dummies book. The two books approach Google Adwords from different angles, so I recommend that you buy both books.
But whatever you do, don't waste your money on "Google Adwords Insider" by Simon Leung.
First of all, this book is very poorly written - poorly structured, very few screen shots, and confusing instructions. The author obviously is not a professional writer. However, I could overlook that issue if the author had some valuable Google Adwords insights, which he theoretically should have because he claims to have work at Google as an Adwords expert for about 4 years. But was there wasn't one piece of advice in the entire book that I would consider "insider" advice. Not one.
Most of the book consisted of vague general advice, or advice that anyone with half of a brain could figure out. Things like (and I'm paraphasing here) "If you have an ad running on Google, and it has been running for several weeks and has been shown thousands of times but very few people are clicking on your ad, then you might want to try deleting that ad and writing a different ad." Hmmmm, that's supposed to be "Google insider" advice? Sounds more like common sense to me.
And then at the end of the book, the author claims that he wasn't allowed to put the really good stuff in the book because it is, in his words, "too controversial", but if you go to his website and give him your email he will let you download the second half of the book that he wrote but that supposedly his publisher wouldn't allow him to put into the book. Give me a break.
In short, this book isn't easy enough to understand for a beginner, and has no advanced tips that would help an expert.
If you are just getting started with Google Adwords, here are the two best books. First, "Google Adwords for Dummies" by Howie Jacobson, is very good at going step-by-step showing you exactly how to set up a Google Adwords account. (I don't like most Dummies books, but this one is really good.) Second, "Ultimate Guide to Google Adwords - 2nd Edition" by Perry Marshall and Bryan Todd gives excellent advice on Google Adwords strategy, including many useful tips on testing and increasing conversion rates not included in the Dummies book. The two books approach Google Adwords from different angles, so I recommend that you buy both books.
But whatever you do, don't waste your money on "Google Adwords Insider" by Simon Leung.
Format:Paperback
This is the first book that I have read on Google Adwords.
I appreciated that the book was very concise and to the point.
There are helpful tips on how to go about setting up the
Google Adwords ad campaign, however it would be a long stretch
to claim that anything in this book is an insider tip.
It is also true that the book has an infomercial style filled
with promotional messages, disclaimers, and testimonials. Almost
the first quarter of the book is filled with this stuff, before
even the first Chapter begins.
If you want an introductory book on Google Adwords, you could
try this book.
I appreciated that the book was very concise and to the point.
There are helpful tips on how to go about setting up the
Google Adwords ad campaign, however it would be a long stretch
to claim that anything in this book is an insider tip.
It is also true that the book has an infomercial style filled
with promotional messages, disclaimers, and testimonials. Almost
the first quarter of the book is filled with this stuff, before
even the first Chapter begins.
If you want an introductory book on Google Adwords, you could
try this book.
Inside This Book
(learn more)
Tags Customers Associate with This Product(What's this?)Click on a tag to find related items, discussions, and people.
|
