3 of 3 people found the following review helpful:
4.0 out of 5 stars
Great Book, But is this new edition any different?, July 31, 2010
This review is from: Google Advertising Tools: Cashing in with AdSense and AdWords (Animal Guide) (Paperback)
The original edition (2006) of this book is great--the single best volume I've read on Google advertising tools. I learned a tremendous amount about the concepts of Adsense and Adwords and quite a bit about how Google works (or how it worked at the time). So based on the earlier edition, I think that almost any page in this book is worth the cover price. But there's nothing that I see in this description of the updated edition (other than "2nd Edition" on the cover) that tells me if anything new has been added. Harold Davis is quite a good and extremely prolific writer and I'd be surprised if he just repackaged the old book (especially since the publisher didn't even update the cover), but the publisher ought to be hawking any updates and they're not--which makes me think, same old, same old. Google changes too fast to not update this book once a year and it was such a fine effort to begin with, I'd hate for it to seem stale to anyone.
Still, if you are new to either buying Adwords or trying to make money from Adsense ads, you will absolutely not regret owning this book. There is a ton of practical and in-depth information in this book and it's exceedingly well written--I'd just like to know if I am spending money on a book I already own. I recently updated one of my books
The NEW Joy of Digital Photography and trust me, we spent nine hard months working on it--hundreds of new photos and tens of thousands of new words. I barely recognize them as being the same book. So I hope the publisher of this book will step up with a new description.
And by the way, despite all of my hard work and long hours, despite reading dozens of books, I still make barely anything from Adsense ads...which I'm sure is nobody's fault but my own, but if anyone has any good books to suggest, I'm eager to read more on this topic and on SEO in general.
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2 of 8 people found the following review helpful:
1.0 out of 5 stars
Save your money, November 9, 2010
If you have never used a computer before, don't know what Google is, can't click on Google's entirely helpful links and tutorials online, and you need something to physically hold onto whenever you think about learning something new...
...well, this is the book for you.
Otherwise, there is nothing here you can't easily learn for free on Google's adwords or adsense site.
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