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Google+ for Business: How Google's Social Network Changes Everything (2nd Edition) (Que Biz-Tech) [Kindle Edition]

Chris Brogan
4.0 out of 5 stars  See all reviews (8 customer reviews)

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Print List Price: $24.99
Kindle Price: $9.99
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Book Description

The 100% Updated, Start-to-Finish Guide to Profiting from Google+!

Google+ is quickly maturing into an incredibly valuable channel for profitable business--and, because many of your competitors haven’t discovered it yet, it offers you huge new opportunities. Google+ for Business, Second Edition, will help you grab those opportunities right now. Top social media speaker and business advisor Chris Brogan will help you get great results fast, without wasting time or money. This fully updated second edition distills the experiences of leading-edge Google+ business adopters into powerful tactical recipes for everything from lead generation and nurturing to direct sales. Packed with new examples and case studies, it guides you through using Google+ for promotion, customer service, community building, referrals, collaboration, and much more. From start to finish, the focus is on results: generating more customers and more cash at the lowest possible cost!


  • Make the right first moves after you’ve signed up for Google+
  • Leverage the newest Google+ features to drive even more business value
  • Take advantage of deepening links between Google+ and Google Search
  • Implement today’s most effective Google+ strategies and tactics
  • Use Google+ to drive more traffic to your main site and improve its searchability and discovery
  • Shorten the buying cycle through better prospecting, lead generation, and nurturing
  • Build a vital Google+ community around your products, services, and people
  • Integrate Google+ into your current online/digital strategies
  • Use Google+ video and videoconferencing to deepen relationships, solve problems, and make sales
  • Organize contacts and interactions more effectively with Google+ Circles
  • Create Google+ posts that draw attention and spark conversations

Editorial Reviews

About the Author

Chris Brogan is a New York Times bestselling author and professional speaker, as well as president of Human Business Works. He has been involved with social networks since the bulletin board services of the 1980s and started blogging in 1998, when it was called journaling. Chris cofounded the international unconference experience, PodCamp, which teaches media making and its value to people all over the world. He keynotes at many major corporate events, as well as several technology and web culture events.

Product Details

  • File Size: 1926 KB
  • Print Length: 220 pages
  • Page Numbers Source ISBN: 0789750066
  • Simultaneous Device Usage: Up to 5 simultaneous devices, per publisher limits
  • Publisher: Que Publishing; 2 edition (October 23, 2012)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B009WQ42DO
  • Text-to-Speech: Enabled
  • X-Ray:
  • Lending: Not Enabled
  • Amazon Best Sellers Rank: #252,142 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
6 of 6 people found the following review helpful
4.0 out of 5 stars Great for beginners as well as old hats. November 26, 2012
Format:Kindle Edition|Verified Purchase
Chris has put together a very thorough book on Google+. He does an excellent job of explaining why Google+ is an important social platform and why you should have a presence there. He goes in detail on the nuts and bolts of using the platform and finally puts it all together with strategies on how to promote and market your business. A great read and very helpful
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5 of 5 people found the following review helpful
5.0 out of 5 stars Chris Brogan is the master January 24, 2013
By Gloria
Format:Paperback|Verified Purchase
Whenever I read any books by Chris Brogan I know that withint the first 10 pages, I'm going to take away key points that I can implement immediately. I'm jumping around this book a lot based on what I already know about Google+, and I've noticed an uptick in site traffic and interactions with others. I'd recommend to anyone who wants to build their brand or just use Google+ for an alternative to FB.
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3 of 3 people found the following review helpful
5.0 out of 5 stars Google + Yourself February 18, 2013
Format:Paperback|Verified Purchase
First, I must admit that I am a Chris Brogan fan and I bought this book to learn about Google + from the guy who writes with clarity and insight. The book isn't just about how to use Google + but also the when to use this app, and what makes it more personal. I use Twitter, Linked In and Facebook, and thought why do I need another media outlet. Chris explains all with contextual examples for "a best practices" mindset. The Google+ circles discussion was instructive as well as building your identity/brand. Keep this book on the shelf for reference.
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1.0 out of 5 stars Repetitive March 29, 2014
Format:Kindle Edition|Verified Purchase
This book can be summed up in one sentence. Provide useful content that others will share. DUH... Save your money.
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More About the Author

Chris Brogan is publisher of Owner Magazine and CEO of Owner Media Group, dedicated to helping owners grow their business through improving their capabilities and connections.

Chris is a New York Times Bestselling author of books like The Freaks Shall Inherit The Earth, The Impact Equation and Trust Agents (cowritten with Julien Smith), Social Media 101, Google Plus for Business, and three self published books, Just Start Here, It's Not About the Tights, and Superheroes in the Basement.

He has appeared in several magazine and news articles from Forbes, The Boston Globe, Success, USA Today, and has appeared on TV shows like The Dr Phil Show. (Oddly, in conversations with people who aren't into the online world, people are always more impressed with the Dr. Phil appearance than the New York Times bestseller thing.)

Chris is also the cofounder of the PodCamp new media conference series, exploring the use of new media community tools to extend and build value.

He has over 17 years of experience in online networks, social communities, and other elements of digital business.

He has 16 years of enterprise telecommunications and wireless experience prior to all this.


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