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Google+ for Business: How Google's Social Network Changes Everything (2nd Edition) (Que Biz-Tech) Paperback – November 2, 2012


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Product Details

  • Series: Que Biz-Tech
  • Paperback: 256 pages
  • Publisher: Que Publishing; 2 edition (November 2, 2012)
  • Language: English
  • ISBN-10: 0789750066
  • ISBN-13: 978-0789750068
  • Product Dimensions: 6 x 0.5 x 8.8 inches
  • Shipping Weight: 12 ounces (View shipping rates and policies)
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (10 customer reviews)
  • Amazon Best Sellers Rank: #807,738 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Chris Brogan is a New York Times bestselling author and professional speaker, as well as president of Human Business Works. He has been involved with social networks since the bulletin board services of the 1980s and started blogging in 1998, when it was called journaling. Chris cofounded the international unconference experience, PodCamp, which teaches media making and its value to people all over the world. He keynotes at many major corporate events, as well as several technology and web culture events.

Customer Reviews

Keep this book on the shelf for reference.
tishpiper
Once again, I would like to point out that this book was very well written and organized with lots of examples and real life applications.
Jose Perez
One of the best part of this book is its demonstration on MRI placement targeting and it just blew my mind.
.

Most Helpful Customer Reviews

6 of 7 people found the following review helpful By Rosiher Sibaja on November 26, 2012
Format: Kindle Edition Verified Purchase
Chris has put together a very thorough book on Google+. He does an excellent job of explaining why Google+ is an important social platform and why you should have a presence there. He goes in detail on the nuts and bolts of using the platform and finally puts it all together with strategies on how to promote and market your business. A great read and very helpful
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5 of 6 people found the following review helpful By Gloria on January 24, 2013
Format: Paperback Verified Purchase
Whenever I read any books by Chris Brogan I know that withint the first 10 pages, I'm going to take away key points that I can implement immediately. I'm jumping around this book a lot based on what I already know about Google+, and I've noticed an uptick in site traffic and interactions with others. I'd recommend to anyone who wants to build their brand or just use Google+ for an alternative to FB.
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3 of 4 people found the following review helpful By tishpiper on February 18, 2013
Format: Paperback Verified Purchase
First, I must admit that I am a Chris Brogan fan and I bought this book to learn about Google + from the guy who writes with clarity and insight. The book isn't just about how to use Google + but also the when to use this app, and what makes it more personal. I use Twitter, Linked In and Facebook, and thought why do I need another media outlet. Chris explains all with contextual examples for "a best practices" mindset. The Google+ circles discussion was instructive as well as building your identity/brand. Keep this book on the shelf for reference.
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Format: Paperback
This is a good social media marketing guide for Google Plus. It provides a great deal of good marketing tips on Google Plus. Interesting topics include: the opportunity of Google Plus, the "warm" sell, and power plays in Google Plus. It's a good read for social media marketers. One step further, for more advanced online marketing skills, such as SEO, social media and email marketing, Integrated Search Marketing Solution & Organic Search: Search Engine Optimization, Social Media, and Email Marketing: Winning Formula for SERP Dominance is a perfect SEO book for cross-reference when building your business website. It teaches you how to implement on-page, off-page and server-side optimization to boost up the SEO competency of your website. For example, it teaches the readers about how to implement tactical link building to become the center of an authoritative hub and deploy facet navigation and page segmentation. It also shows the readers how to avoid duplicate content, the tactics to deploy 301 redirect, and the SEO practices of exception handling and the adoption of custom 404 error page to increase visitor retention rate, and how to increase content / code ratio as well as the programming techniques to boost the web performance. The benefits won't just stop here. It also presents plenty of tips for email marketing. It teaches you how to increase open rate, subscribe rate, CTR and conversion rate by tweaking critical email elements.Read more ›
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0 of 1 people found the following review helpful By Jose Perez on November 18, 2013
Format: Paperback
Google+ for Business is wonderfully written and features a well organized layout. Chris Brogan is a great writer with a lot of experience in the world of social media. His extended experience with blogs, and practically every social media since the 1980’s, gives him an expert insight on the strengths and weaknesses of using these outlets for business. Through his personal experiences and those of many large company’s marketing executives, Chris illustrates the best known practices and the opportunities that exists for Google+ users.
The 1st chapter does not give much advice on the uses of Google+. Yet it is important to read because Chris introduces his perspective on social media and Google+’s position on it. As Chris puts it, he is “speculating” on the future of social media and Goolge+’s potential in this market. Chris points out that today Google+ isn’t the best or most popular form of social media but its potential is endless. Further, history has shown us that sustaining dominance in this market is difficult and often impossible. Social media outlets are often replaced with newer, better sets that have more to offer the user. Chris’ speculations lead him to conclude that Google+ will be the next big thing. Google+ can do what Twitter and Facebook do, yet better. Google+ features a more complete connection to the human digital social experience than other social media do. I agree with his speculation. Much like Facebook took over MySpace’s popularity because of technical superiority, Google+ will take over Facebook, LinkedIn and Twitter alike. Google+ has the capability to do what these companies do, all in one platform. Further, Google+ works much better with the already popular websites of Google search and YouTube, both of which are owned by Google.
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More About the Author

Chris Brogan is the world's leading authority on owning the game you most want to win. Combining a mix of professional leadership development and business strategy, Chris works with professionals like you to own your choices, own your life, and own your future. He is CEO of Owner Media Group, a highly sought after professional speaker and the New York Times bestselling author of eight books and counting, including The Freaks Shall Inherit the Earth, and Just Start Here.

Chris has spoken for or consulted with the biggest brands you know, including Disney, Coke, Google, GM, Microsoft, Coldwell Banker, Titleist, Scotts, Humana Health, Cisco, Sony USA, and many more. He's appeared on the Dr. Phil Show, interviewed Richard Branson for a cover story for Success magazine, and once even presented to a Princess. People like Paulo Coelho, Harvey Mackay, and Steven Pressfield enjoy sharing their projects and best ideas with Chris, because they know he'll share them with you. Tony Robbins had Chris on his Internet Money Masters series. Forbes listed Chris as one of the Must Follow Marketing Minds of 2014, plus listed his website as one of the 100 best websites for entrepreneurs.

Most importantly, Chris provides education and tools to help you make your life and your business thrive, by teaching you how to own the game you most want to win. Through events and courses and other tools, Chris is dedicated to helping you grow your capabilities and connections and to getting you to that next level of ownership, no matter where you are in the process right now. Chris also offers limited personal coaching, and offers limited consulting to businesses.

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Google+ for Business: How Google's Social Network Changes Everything (2nd Edition) (Que Biz-Tech)
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