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Google+ for Business: How Google's Social Network Changes Everything (2nd Edition) (Que Biz-Tech) Paperback – November 2, 2012


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Google+ for Business: How Google's Social Network Changes Everything (2nd Edition) (Que Biz-Tech) + Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies
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Product Details

  • Series: Que Biz-Tech
  • Paperback: 256 pages
  • Publisher: Que Publishing; 2 edition (November 2, 2012)
  • Language: English
  • ISBN-10: 0789750066
  • ISBN-13: 978-0789750068
  • Product Dimensions: 6 x 0.5 x 8.8 inches
  • Shipping Weight: 12 ounces (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (9 customer reviews)
  • Amazon Best Sellers Rank: #871,940 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Chris Brogan is a New York Times bestselling author and professional speaker, as well as president of Human Business Works. He has been involved with social networks since the bulletin board services of the 1980s and started blogging in 1998, when it was called journaling. Chris cofounded the international unconference experience, PodCamp, which teaches media making and its value to people all over the world. He keynotes at many major corporate events, as well as several technology and web culture events.


More About the Author

Chris Brogan is the world's leading authority on owning the game you most want to win. Combining a mix of professional leadership development and business strategy, Chris works with professionals like you to own your choices, own your life, and own your future. He is CEO of Owner Media Group, a highly sought after professional speaker and the New York Times bestselling author of eight books and counting, including The Freaks Shall Inherit the Earth, and Just Start Here.

Chris has spoken for or consulted with the biggest brands you know, including Disney, Coke, Google, GM, Microsoft, Coldwell Banker, Titleist, Scotts, Humana Health, Cisco, Sony USA, and many more. He's appeared on the Dr. Phil Show, interviewed Richard Branson for a cover story for Success magazine, and once even presented to a Princess. People like Paulo Coelho, Harvey Mackay, and Steven Pressfield enjoy sharing their projects and best ideas with Chris, because they know he'll share them with you. Tony Robbins had Chris on his Internet Money Masters series. Forbes listed Chris as one of the Must Follow Marketing Minds of 2014, plus listed his website as one of the 100 best websites for entrepreneurs.

Most importantly, Chris provides education and tools to help you make your life and your business thrive, by teaching you how to own the game you most want to win. Through events and courses and other tools, Chris is dedicated to helping you grow your capabilities and connections and to getting you to that next level of ownership, no matter where you are in the process right now. Chris also offers limited personal coaching, and offers limited consulting to businesses.

Customer Reviews

Keep this book on the shelf for reference.
tishpiper
Once again, I would like to point out that this book was very well written and organized with lots of examples and real life applications.
Jose Perez
After the excellent Guy Kawasaki's What the plus!
H. Hardjono

Most Helpful Customer Reviews

6 of 6 people found the following review helpful By Rosiher Sibaja on November 26, 2012
Format: Kindle Edition Verified Purchase
Chris has put together a very thorough book on Google+. He does an excellent job of explaining why Google+ is an important social platform and why you should have a presence there. He goes in detail on the nuts and bolts of using the platform and finally puts it all together with strategies on how to promote and market your business. A great read and very helpful
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5 of 5 people found the following review helpful By Gloria on January 24, 2013
Format: Paperback Verified Purchase
Whenever I read any books by Chris Brogan I know that withint the first 10 pages, I'm going to take away key points that I can implement immediately. I'm jumping around this book a lot based on what I already know about Google+, and I've noticed an uptick in site traffic and interactions with others. I'd recommend to anyone who wants to build their brand or just use Google+ for an alternative to FB.
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3 of 3 people found the following review helpful By tishpiper on February 18, 2013
Format: Paperback Verified Purchase
First, I must admit that I am a Chris Brogan fan and I bought this book to learn about Google + from the guy who writes with clarity and insight. The book isn't just about how to use Google + but also the when to use this app, and what makes it more personal. I use Twitter, Linked In and Facebook, and thought why do I need another media outlet. Chris explains all with contextual examples for "a best practices" mindset. The Google+ circles discussion was instructive as well as building your identity/brand. Keep this book on the shelf for reference.
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By Kunzodan on March 29, 2014
Format: Kindle Edition Verified Purchase
This book can be summed up in one sentence. Provide useful content that others will share. DUH... Save your money.
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Format: Kindle Edition
After the excellent Guy Kawasaki's What the plus! book, this book has lost some of its previous luster. However, the two are different books written for different audience. If I have to choose one, I'd choose Guy Kawasaki's. For those of you who wants to go deeper into the marketing/sharing aspect of it, this book is a great way to help you chart your course toward different marketing aspect.

The book is written as a collection of "best practices" of established professionals. So, for those of you who wondered, "Okay, now that I have a good Google+ presence, what do I do next?", this book presents the various ways different professionals activities regarding this social network.

Google+ isn't a blog, but more like an improved version of Twitter. Chris made that distinction, and it's a good one. Things like "friendsurfing" is described in details. This is marketing issues, pure and simple. How to gain friends and benefit both you and them is the main thrust here. The secondary aim is how to get as many people to circle you!

There are practical advice on how to build your audience, selling, marketing and presenting your goods. How to provide values to your customers and keep them. These are really good treatment of the subject. It's a bit light, but most of the materials there are the basic fundamental principles of the subject.

I'm glad I have this book. This will allow me to progress rapidly to fully utilize the power of Google+.
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