From the Author
Google+ is an important social network
to consider for your business (be that a small business or a large one) because it's run by the same company that controls the largest search engine in the world, and because that same search engine is looking anxiously at social networks and social signals to better understand how humans share information like links, so that they can even better predict what people want to see when asking about this or that. Said another way: this social network might possibly be much more important for your business interactions than Facebook or Twitter, and definitely more so than LinkedIn, if for that reason alone.
In Trust Agents, I wrote (with Julien Smith) about the importance of using these social tools to build relationships. In Social Media 101, I gave some background into how you might go about doing all that kind of stuff. In Google+ For Business, I'm taking a very pointed look at how Google+ will benefit business users.
People get antsy because the service is very new and not yet fully baked. At the time of this writing, Google hasn't even built official Business profile pages yet. But to me, that's the least of your worries.
To really get a lot out of Google+ as a business user, you'll do a lot of work with how you organize your profile, how you share and create interesting posts, and how you organize the people you find interesting into appropriate circles.
There's a big opportunity here for you to get into the game early. Take a chance. See what Google+ can do for your business.
About the Author
Chris Brogan is the New York Times bestselling co-author of Trust Agents, a professional speaker, and president of Human Business Works. Brogan consults with Fortune® 100 companies such as PepsiCo, GM, and Microsoft on the future of business communications and social technologies, and is featured monthly columnist for Entrepreneur Magazine. He has been involved with social networks since the BBSes of the 1980s, and began blogging in 1998, when it was still called journaling. He co-founded the international unconference experience, PodCamp, which teaches media making to individuals worldwide, and has keynoted many major corporate, technology, and web culture events.