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Google+ for Business: How Google's Social Network Changes Everything Paperback – December 29, 2011


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Editorial Reviews

From the Author

Google+ is an important social network to consider for your business (be that a small business or a large one) because it's run by the same company that controls the largest search engine in the world, and because that same search engine is looking anxiously at social networks and social signals to better understand how humans share information like links, so that they can even better predict what people want to see when asking about this or that. Said another way: this social network might possibly be much more important for your business interactions than Facebook or Twitter, and definitely more so than LinkedIn, if for that reason alone. 

In Trust Agents, I wrote (with Julien Smith) about the importance of using these social tools to build relationships. In Social Media 101, I gave some background into how you might go about doing all that kind of stuff. In Google+ For Business, I'm taking a very pointed look at how Google+ will benefit business users.
People get antsy because the service is very new and not yet fully baked. At the time of this writing, Google hasn't even built official Business profile pages yet. But to me, that's the least of your worries. 

To really get a lot out of Google+ as a business user, you'll do a lot of work with how you organize your profile, how you share and create interesting posts, and how you organize the people you find interesting into appropriate circles. 
There's a big opportunity here for you to get into the game early. Take a chance. See what Google+ can do for your business. 

About the Author

Chris Brogan is the New York Times bestselling co-author of Trust Agents, a professional speaker, and president of Human Business Works.  Brogan consults with Fortune® 100 companies such as PepsiCo, GM, and Microsoft on the future of business communications and social technologies, and is featured monthly columnist for Entrepreneur Magazine. He has been involved with social networks since the BBSes of the 1980s, and began blogging in 1998, when it was still called journaling. He co-founded the international unconference experience, PodCamp, which teaches media making to individuals worldwide, and has keynoted many major corporate, technology, and web culture events.
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Product Details

  • Paperback: 192 pages
  • Publisher: Que Publishing; 1 edition (December 29, 2011)
  • Language: English
  • ISBN-10: 0789749149
  • ISBN-13: 978-0789749147
  • Product Dimensions: 6 x 0.4 x 9 inches
  • Shipping Weight: 7.2 ounces
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (29 customer reviews)
  • Amazon Best Sellers Rank: #1,026,001 in Books (See Top 100 in Books)

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More About the Author

Chris Brogan explores how people use media and community to build marketplaces around areas of belonging. He is CEO of Owner Media Group, a highly sought after professional speaker and the New York Times bestselling author of eight books and counting, including a new one yet to be named.

Chris has spoken for or consulted with the biggest brands you know, including Disney, Coke, Google, GM, Microsoft, Coldwell Banker, Titleist, Scotts, Humana Health, Cisco, Sony USA, and many more. He's appeared on the Dr. Phil Show, interviewed Richard Branson for a cover story for Success magazine, and once even presented to a Princess. People like Paulo Coelho, Harvey Mackay, and Steven Pressfield enjoy sharing their projects and best ideas with Chris, because they know he'll share them with you. Tony Robbins had Chris on his Internet Money Masters series. Forbes listed Chris as one of the Must Follow Marketing Minds of 2014, plus listed his website as one of the 100 best websites for entrepreneurs.

Most importantly, Chris provides education and tools to help you make your life and your business thrive, by teaching you how to own the game you most want to win. Through events and courses and other tools, Chris is dedicated to helping you grow your capabilities and connections and to getting you to that next level of ownership, no matter where you are in the process right now. Chris also offers limited personal coaching, and offers limited consulting to businesses.

Customer Reviews

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Most Helpful Customer Reviews

24 of 24 people found the following review helpful By Chris Guillebeau on December 25, 2011
Format: Kindle Edition Verified Purchase
I downloaded Google+ for Business on Christmas Day and read it on a long flight from Miami to Los Angeles. My initial motivation for picking it up wasn't so much to learn about Google+... I just enjoy reading Chris's blog and would happily pay for much of his free content. When I saw he had a new book out, I didn't have to think much about making a small purchase to support him.

Nevertheless, my motivations weren't entirely altruistic: I've been using Google+ every day, and figured if I could learn even one thing from the book, it would be well worth the minor investment of time and money.

Chris widely acknowledges the challenge of writing a traditionally published book about a rapidly changing software platform. With that in mind, he spends at least as much time explaining the "why" behind sharing content and cultivating a community. I especially liked a section on curation ("You are a magazine publisher") and the general theme of curiosity and gratitude that runs through the book. Want to be a rockstar on Google+? Be friendly and be helpful. Chris tells you how to do it.

I don't think you should buy this book to learn how to put people in circles, although Chris certainly covers the basics for those who are truly new to Google+. Instead, you should buy this book to learn more about how people can connect and collaborate using new media. If you like Chris Brogan, if you enjoyed Trust Agents, or if you want to learn about a fun new platform, get the book. It's a short read that can make a big difference in your work.
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13 of 13 people found the following review helpful By Jon Morrow on January 1, 2012
Format: Paperback Verified Purchase
If you've picked up a book in the past about social media, hoping to learn how to use it in your business, you were probably disappointed. Most of them are fine books, but they are more about WHY than HOW, and so you finish them excited about the possibilities but with only vague ideas about what to do. It's frustrating.

Google+ for Business is the opposite of that.

I read it from cover to cover over the course of two days, and what impressed me about it is how actionable it is. Chris doesn't just give you general principles and strategies. He tells you exactly what to do.

For instance, he breaks down different "Work Days" for different types of people, such as restaurant owners, authors, real estate agents, salespeople, and so on, and then he gives a breakdown of exactly what they should be doing every day and why. If you're struggling to visualize exactly how Google+ fits into your marketing strategy, this gives you a concrete picture.

Also, the book is loaded with examples. Instead of just talking about how to set up your profile, Chris gives you examples of profiles he considers well done. Instead of just telling you how to set up your Circles, Chris tells you how he set up his circles. Instead of just handing you a general marketing strategy, he outlines how several real-life businesses, including a car dealer, are using it to make sales.

In a world where everything is virtual, it's refreshingly real. No, you're probably not going to learn a lot if you're already an expert on social media, but if you're a beginner looking for a guide to help you get started, this is a good book to pick up.
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Format: Paperback Verified Purchase
Length: 3:33 Mins
Google+ is the latest social network to threaten to change the world. In fact, the sub-title of Chris Brogan's new book is "How Google's Social Network Changes Everything".

That's going a bit far but I'm no stranger to grand book titles myself, and I think that Chris is on the right track: Google+ is a game-changer, at least for social media marketers.

I like this book a lot and I recommend it to you if you are interested in learning more about Google+. It's helpful strategically to understand the reasons why Chris and I both think Google+ is a "really big deal" and because it's full of useful advice for using the social network for business effectively.

Here's what I like about Google+ for Business: How Google's Social Network Changes Everything:

- Chris Brogan writes just like he talks. This is a good thing because in person Chris is friendly, casual, and informative. That makes the book easy and quick to read.

- He makes a great case for why Google+ is important, even if it's not yet anywhere close to the size of Facebook. (Hint: It's part of Google!)

- The book emphasizes what you can do and what you should do - not just theory. This includes tips on how to put your About page to good use with an interesting bio, contact info and even a call to action, for example.

- My favorite parts are the 6 profiles of how real people use Google+ in their daily work, plus 6 more typical personas that show how you might arrange your own personal workflow to include successful Google+ brand-building.

The biggest surprise about the book is how short it is.
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5 of 6 people found the following review helpful By THOMAS on March 30, 2012
Format: Paperback Verified Purchase
With all due respect, I think I could write something better than this in about 4 weeks.

A sample sentence: "The reason I think that Google+ is the next big thing has less to do with the previous information and much more to do with speculating on where things might go."

That's pretty typical. You can just hear the rattle of the laptop's keys as the author races to complete this thing. This is one of those books that is trying to get out there ahead of the competition. Unfortunately, it ends up being so basic and unspecific that most of what it has to say is poorly expressed and not really useful.

One reason I bought this was that it was backed by a second-tier technical book publisher. Apparently, Que can't really be trusted all that much either.
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