Google is the largest internet company in the world. In the 2006 fiscal year, they managed to generate more than $6 billion in profit and more than 90% of that income is generated through the use of their advertising program AdWords, a program that paid out more than $3 billion in the same year to advertising partners. The opportunity to make money with Google is so great that entire companies have been built around working with the search and advertising giant and if you are properly situated, you can tap into that market and start generating your own massive profits. There are dozens of ways to start making money with Google and because of its digital nature, anyone can do it from anywhere in the world. This book leaves absolutely no stone unturned in cataloging for you every possible method through which you can generate and maintain steady income streams through the world s largest search engine. Starting with a fundamental discussion of why your online business is different from any form of business ever run in history, you will learn everything you need to know to use Google to create and run your business online. Google s ample supply of tools in the form of Google Base will allow you to list, promote, and sell products that will provide you the foundation of a solid business and this book will walk you through the process of utilizing that service. You will learn how to utilize Google Base to list a single item at a time, or to create an entire store front. You will learn how to tap into Google s API and create your own high quality, customized storefront that is unlike anything you have worked with before. Learn how to use your own XML and spreadsheet files for quick product descriptions and a streamlined interface while taking advantage of Google s dozens of different posting categories such as Housing, Vehicles, Services, Jobs, and Vacation Rentals. You will learn how craft a winning listing, utilizing the right balance of carefully selected information, well placed imagery, and the right target audience. You will learn how to optimize your postings to work in tandem with your websites and to rank highly in Google's most up to date search algorithm. You will also learn how to start implementing Google's swarm of services such as YouTube, Blogger, Orkut, and Gmail to promote and build your business across multiple social and interactive web platforms, drawing traffic and attention from every corner of the web. With the help of web and business experts and many in-depth interviews, we have compiled chapter after chapter of advice that will guide you through the process of understanding the inner workings of Google's business and advertising opportunities, as well as how you can best market your business within those tools. A special chapter is included to guide you through the tricky labyrinth of mistakes that can actually hurt you when selling and marketing through Google, ensuring that you consistently make the most of your postings and marketing efforts. For any business, new or old, looking to the Internet as a tool, this book is an essential resource to help you make money, take advantage of Google's countless resources, and stay on top of the multi-billion dollar Ecommerce industry.
Bruce C. Brown was born in Bayshore, New York, but moved around quite a bit in his youth, finally settling down in Silver Springs, Florida. He joined the U.S. Coast Guard in 1984 and has completed more than 26 years of service to our nation. Bruce is the author of twelve published books and has been recognized with numerous awards for his writing.
To date, he has written "How to Use the Internet to Advertise, Promote and Market Your Business or Web Site: With Little or No Money", "The Ultimate Guide to Search Engine Marketing: Pay Per Click Advertising Secrets Revealed", "The Complete Guide to E-mail Marketing: How to Create Successful, Spam-Free Campaigns to Reach Your Target Audience and Increase Sales", "The Complete Guide to Google Advertising: Including Tips, Tricks, & Strategies to Create a Winning Advertising Plan", "The Complete Guide to Affiliate Marketing on the Web: How to Use and Profit from Affiliate Marketing Programs", "The Secret Power of Blogging: How to Promote and Market Your Business, Organization, or Cause with Free Blogs" and "Returning From the War on Terrorism: What Every Veteran Needs to Know to Receive Your Maximum Benefits", "How to Build Your Own Web Site With Little or No Money: The Complete Guide for Business and Personal Use", "How to Open & Operate a Financially Successful Web Site Design Business", "Google Income How Anyone of Any Age, Location, and/or Background Can Build a Highly Profitable Online Business with Google" and "How to Stop E-Mail Spam, Spyware, and Computer Viruses from Ruining Your Computer: The Complete Guide for Your Home and Work". Bruce is currently working on his latest project, a 2nd Edition to his first book "How to Use the Internet to Advertise, Promote and Market Your Business or Web Site: With Little or No Money."
Four of his books have won prestigious awards. Bruce has three children and a beautiful wife, Vonda. His oldest son, Dalton, is a graduate from the University of South Florida. His middle son, Jordan, is a graduate from the University of Florida and is currently attending Law School at The University of Texas. His youngest son Colton, is attending the University of Florida. Bruce has been happily married to Vonda for 26+ years and is currently serving as a Commander in the United States Coast Guard.
