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Google+ Marketing For Dummies Paperback – November 28, 2012


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Product Details

  • Paperback: 336 pages
  • Publisher: For Dummies; 1 edition (November 28, 2012)
  • Language: English
  • ISBN-10: 1118381408
  • ISBN-13: 978-1118381403
  • Product Dimensions: 9.3 x 7.4 x 0.6 inches
  • Shipping Weight: 7.2 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (15 customer reviews)
  • Amazon Best Sellers Rank: #1,073,417 in Books (See Top 100 in Books)

Editorial Reviews

From the Back Cover

Learn how to increase brand awareness and reach customers through all Google properties!

Google+ is a unique social network; in fact, it may not be a social network at all. But however you label it, Google+ can give your brand a tremendous advantage, and this friendly guide shows you how to get in on the action. Learn just what Google+ is (and isn't) and how to connect with new and existing customers throughout the Google community!

  • Meet Google+ — see what it offers marketers and test-drive its tools
  • Jump in — set up your profile, learn Google+ etiquette, and find people to circle
  • Develop your strategy — target your audience with SEO, create your page and target it with Circles, and build a search strategy
  • Start hanging out — start a Hangout to video-chat with customers, have a focus group, or share ideas
  • Add ads — create effective Google social ads that engage visitors and drive traffic to your page
  • It's all about relationships — learn how to use Google+ for CRM and integrate your existing CRM strategy into Google Apps
  • Know the score — measure Google+ activity with Google Analytics and test your Google+ ad campaign
  • The app side — evaluate whether your brand would benefit from a custom Google+ app

Open the book and find:

  • What your profile should (and shouldn't) include
  • Innovative ways to use Hangouts
  • Secrets of building relationships
  • How Google+ works with your existing social media strategy
  • Suggestions for a strong Google+ ad campaign
  • Ways to maximize the +1 button
  • Tips on growing your audience
  • Good Google+ business practices

Learn to:

  • Create your account and set up your brand profile
  • Use Circles, craft targeted messages, and build relationships with Hangouts
  • Discover content and the value of the +1 button
  • Launch a product or promote an event with Google+

About the Author

Jesse Stay is a social media technologist, consultant, and developer. Entrepreneur Magazine and Mashable have listed him among the 10 entrepreneurs and 20 developers to follow on Twitter. Jesse is the author of Facebook Application Development For Dummies and Google+ For Dummies, Portable Edition.


More About the Author

Jesse Stay is a speaker, author, blogger, and entrepreneur, who writes and consults on the topics of social media and new media architecture, bridging the gap between "technical" and "social" for both marketers and developers. Jesse has written four books -- his latest two, Facebook Application Development For Dummies, and the recently released Google+ For Dummies show the breadth of knowledge Jesse has to offer. Jesse was also named one of 20 developers to follow on Twitter and one of 10 entrepreneurs to follow on Twitter by the top Tech blog Mashable.com.

His unique technology background has enabled him to help others understand the new mesh of technology, marketing, PR, and customer service, which social media has come to be, and how they can deeply integrate these technologies into their own environments. Jesse has consulted for top 10 Facebook applications, large corporations, social media applications with millions of users, and has helped many people become successful through their social media efforts to merge technology with marketing. Jesse has built his own profitable social media applications in the hundreds of thousands of users. In addition to building and consulting for top social media applications, Jesse has been successful in managing Social Media campaigns for Facebook Pages in the hundreds of thousands of fans to even millions, some of them his own Facebook Pages. During his day job, Jesse serves as a Social Media Strategist for The Church of Jesus Christ of Latter-day Saints, an organization with over 14 million members, some of the largest humanitarian and service efforts in the world, and a very unique international strategy for social media.

Jesse also hosts his own successful blog, Stay N Alive, perhaps the #1 tech blog in Utah and is regularly featured on Techmeme.com. Aside from that, Jesse's articles have been featured on sites such as LouisGray.com, the top two blogs about Facebook, InsideFacebook and AllFacebook, as well as Venturebeat. You can also see the coverage and breadth of Jesse's influence on Delicious. You can find him on his blog, on Google+, on Facebook, or on LinkedIn. Contact him for a jam-packed consulting session about how your business strategy can benefit through integration of Social Media technologies and philosophy! Or book him for your next speaking engagement.

Jesse's Clients, Advisory Roles, and Former Clients Include, among others:

-Facebook
-Myspace
-Ancestry.com
-Cinch.fm (owned by Blogtalkradio)
-The Church of Jesus Christ of Latter-day Saints
-Pluralsight
-FamilyLink
-MovieClips.com
-SocialToo.com
-Xydo.com
-TodaysMama.com
-i.TV
-JumpStart
-OpenID Foundation
-PeopleBrowser

Jesse's Speaking Roles Include:

-Keynote Speaker - LDS SORT Conference
-Keynote Speaker - Nevada Interactive Media Summit
-Keynote Speaker - TMeetup
-Master of Ceremonies - Utah Golden Spike Awards for PR Professionals
-Facebook Success Summit
-Business Success Summit
-Next Level Hawaii
-Brigham Young University Hawaii
-Dallas Chamber of Commerce CIO Symposium
-Silicon Valley Web Builders Inside Facebook Event
-Ignite Salt Lake City
-O'Reilly Author Webinars
-Safari Books Online Author Webinars
-Panel, Utah Technology Council
-Panel, Utah Global Entrepreneurship Week Conference
-Guest Judge, Bebo's B.E.S.T. Developer Contest
-Panel, Social Media Club alongside Frank Eliason ( @comcastcares)
-PhotoCamp Utah
-Brigham Young University
-Panel, TMeetup Alongside Ben Parr from Mashable, Doug Williams and Ryan Sarver from Twitter and others in Silicon Valley
-BlogWorld Expo

Customer Reviews

5.0 out of 5 stars
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I strongly recommend this book to anyone looking to get their name out there.
Angela D. Day
The writer Jesse Stay does a great job on focusing on building Google relationships for marketing.
lois Marsh
Jesse writes clearly and simply and covers the most important topics without wasting words.
Amazon Customer

Most Helpful Customer Reviews

1 of 1 people found the following review helpful By lois Marsh on December 23, 2012
Format: Paperback
The writer Jesse Stay does a great job on focusing on building Google relationships for marketing. His 10 secrets are truly beneficial to the entrepreneur in all of us. Thanks Jesse!
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Format: Paperback
"Organize customers, craft targeted messages, or host Hangouts with Google`s social network

Google+ is Google's social network that has the social media world abuzz with excitement. With Google tools like YouTube, Picasa, Blogger, and Picnik being integrated with Google+, marketers will find Google+ is the best way to reach the long-time users of Google s other tools. Google+ expert Jesse Stay shows you how to create and maximize your Google+ presence to connect with your customers.

* Explains how to sign up for your account and set up your brand profile
* Shows you how to use Circles, craft targeted messages for the Stream, and add multimedia features to your posts
* Helps you discover content and the value of the +1 button
* Shows you how to be mindful of SEO, so that your Google+ brand page can be found
* Addresses using Google+ to launch a product or promote an event

Confidently enter the exciting new Google+ social neighborhood with Google+ Marketing For Dummies." (From the John Wiley & Sons Publishers Website)

About the Author:
Jesse Stay is a social media technologist, consultant, and developer. Entrepreneur Magazine and Mashable have listed him among the 10 entrepreneurs and 20 developers to follow on Twitter. Jesse is the author of Facebook Application Development For Dummies and Google+ For Dummies, Portable Edition.

My Thoughts About the Book: I am not a "tekkie" and I am certainly not a skilled Internet Marketer. I think simply and like things simple...in other words my name is Harold and I am a Google+ Marketing and Internet Marketing "dummy." There I admitted it and boy do I feel better as a result. (As I breathe a sigh of relief for being able to get that off my chest finally) LOL!
Read more ›
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Format: Paperback
This book is a must for anyone considering social media as a marketing tool, and if you know anything about marketing you're considering social media. And if you're neither a marketing nor media specialist, you're lost. As an author of young adult fantasy novels I'm constantly looking for ways to increase my platform (the number of people I can reach) and solidify my brand (the things people think I stand for). Google+ Marketing for Dummies de-mystifies the purpose and power of this relatively new social media site as well as teaching the non-technical reader how to use it to best advantage. All this without being dull or condescending.

I strongly recommend this book to anyone looking to get their name out there.
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1 of 2 people found the following review helpful By Dennis S. Yu on December 24, 2012
Format: Paperback
Anything written by Jesse Stay is a MUST buy. He not only has the inside track with the Google and Facebook folks, but is a killer engineer who can explain things to ordinary mortals.
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1 of 2 people found the following review helpful By Cameron M on December 24, 2012
Format: Paperback
I am the owner of an internet marketing company that specializes in YouTube marketing. However, this is the type of book that reaches beyond just one area and helps give the reader a basic understanding of marketing and how google plays into things. A must have if you are involved in a startup or for any individual wanting to understand this area better
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1 of 2 people found the following review helpful By Philip Huntley on December 24, 2012
Format: Paperback
I would have to stumble around for months to figure out only a small portion of the useful information about using Google+ that is in the book. The author is well connected in all aspects of social media; and his unique insights are particularly valuable.
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0 of 1 people found the following review helpful By E. Lundone on December 29, 2012
Format: Paperback
After working in the field of web design, marketing and seo I know how hard it is too keep up with the changes of online marketing. In recent years, especially the last two Google has changed things up so much that i have had to decide to take a HUGE refresher course not only to assist clients but for our own business success. I thought I knew it all, or most and with all the new changes I realized I had to do more then just "refresh". Great book to help anyone understand Google and marketing and to stand out in this rocky economic climate. Keep up with the times and help to secure your future by following the tricks in this book.
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0 of 1 people found the following review helpful By aaronix on December 27, 2012
Format: Paperback
Jesse Stay has once again written a triumphant guide that directly translates into equitable results! His insights on Google+ integration and promotions techniques have opened a world of opportunity for increasing social connectedness, sharing, and engagement. I highly recommend this book for any who are looking to harness the true power of engaging users and building brand reach through Google+
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