Learn advanced techniques for maximizing the Google search engine and extract the best content from Google without having to learn complicated code. Go under the hood and learn a wide range of advanced web search techniques through practical examples. This is an ideal resource for students, librarians, journalists, researchers, businesspeople, lawyers, investigators, and anyone interested in conducting an in-depth search.
Google Power (One-Off)
and over one million other books are available for Amazon Kindle.
Learn more
FREE Two-Day Shipping for students on millions of items. Learn more |
| |||||||||||||||
Book Description
Editorial Reviews
From the Back Cover
Get the most out of your Google searches and find the exact information you need with help from this hands-on guide. Google Power: Unleash the Full Potential of Google takes you under the hood of the ultimate search engine and shows you how to turbo charge your Google searching for maximum results. In the first part of the book, you’ll find out how to access the wide array of power tools that are hidden beneath the surface of Google’s clean, simple interface. Then you’ll get hundreds of proven tips and techniques that will dramatically improve your searching--no matter what you’re looking for.
- Customize Google for your own power searching needs
- Master the art of Googling people including ancestors, old friends, doctors--even yourself
- Find quality, reliable information on medicine and technology
- Get up-to-the-minute news from thousands of sources at Google News
- Set up automated tools that search while you sleep
- Recover content that’s been removed from the web
- Find and buy exactly what you’re looking for with Froogle
- Locate travel deals that can save you thousands of dollars
- Mine business information and competitive intelligence
- Hack Google via Web APIs
- Be the first to use cutting-edge technology developed at Google Labs
- Access Usenet through Google Groups
Chris Sherman is president of Searchwise LLC, a Boulder, Colorado-based Web consulting firm, and editor of SearchDay, a daily newsletter from SearchEngineWatch.com.
About the Author
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
Product Details
Would you like to update product info or give feedback on images?
|
More About the Author
Discover books, learn about writers, read author blogs, and more.
Customer Reviews
Most Helpful Customer Reviews
7 of 8 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
Although this book is well written and contained much information, there was little information included that is not already available on Google's Help pages for free. Buy this book only if you don't like reading online help pages.
3 of 3 people found the following review helpful
Format:Paperback
Sherman offers instructions into how much you can do with Google. Way beyond its signature searching ability. Perhaps the most obvious and successful is its news feeds. An excellent way to read from newspapers all over the world.
Also, in its regular searching, Google stores old versions of many pages it spiders. Sometimes you may find this useful, when a website deletes some of its content before you got to it.
Plus, there are the thousands of newsgroups. Ironically, some of these predate Google and the Web itself. They hark back to when the Internet communication was a much simpler text-based mode.
For programmer types, Sherman explains the Google API. Which lets you write code that programmatically hooks up to Google, without the drawbacks of screen scraping.
With several of the Google options that Sherman describes, it is unclear what profit Google ultimately makes out of them, beyond just mindshare. But I guess its search profits are so lucrative that it can afford to bleed on these other options.
Also, in its regular searching, Google stores old versions of many pages it spiders. Sometimes you may find this useful, when a website deletes some of its content before you got to it.
Plus, there are the thousands of newsgroups. Ironically, some of these predate Google and the Web itself. They hark back to when the Internet communication was a much simpler text-based mode.
For programmer types, Sherman explains the Google API. Which lets you write code that programmatically hooks up to Google, without the drawbacks of screen scraping.
With several of the Google options that Sherman describes, it is unclear what profit Google ultimately makes out of them, beyond just mindshare. But I guess its search profits are so lucrative that it can afford to bleed on these other options.
5 of 6 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
The book is a bit outdated, but there is nothing anybody can do about it. By the time a book is written, edited, published and finally available for purchase at your local book store did pass so much time that is measured in Google or Internet time a small eternity. Every book to the subject is by default outdated by the time you can buy it.
However, as long as the book provides general truth and methods in addition to specifics, long time value is still guaranteed. I would say this is partially true with this book. It does focus on specifics and most stuff is still true, but a lot of stuff changed since then, in some cases dramatically.
I use Google for years now and consider myself very Internet savvy, especially when it comes to search engines and even I learned some nice tricks from the book.
It comes in handy sometimes and I am sure that it will be useful for a few more years to come, but I would not expect too much from it. I have not found any better book in print format yet, but the best place for this kind of information is actually the Internet itself.
Still, I love to have a print version around. That's may be just me being old fashioned, but I am sure that I am not the only one out there.
However, as long as the book provides general truth and methods in addition to specifics, long time value is still guaranteed. I would say this is partially true with this book. It does focus on specifics and most stuff is still true, but a lot of stuff changed since then, in some cases dramatically.
I use Google for years now and consider myself very Internet savvy, especially when it comes to search engines and even I learned some nice tricks from the book.
It comes in handy sometimes and I am sure that it will be useful for a few more years to come, but I would not expect too much from it. I have not found any better book in print format yet, but the best place for this kind of information is actually the Internet itself.
Still, I love to have a print version around. That's may be just me being old fashioned, but I am sure that I am not the only one out there.
Most Recent Customer Reviews
Really Power Searching!
I think this is a great book for people that want to know more about searching in general and using google to search-- in particular. Read more
Published on August 19, 2006 by Wilson L. Chua
3 Stars
If you want to create the type of AdWords campaigns that maximize the ROI for your marketing dollars, win you new business and increased customer loyalty, you need help from an... Read more
Published on June 19, 2006 by A. Mirza
Does Justice to the Evils of Google
This is a thorough and conscientious work. However, I also appreciate the work for the directions in which it could have potentially taken the inquiry (i.e. Read more
Published on September 16, 2005 by Dan
Customize Google for your own fast search needs
Chris Sherman, President of Searchwise LLC, reviews Google in his Google Power: Unleash The Full Potential Of Google. Read more
Published on September 5, 2005 by Midwest Book Review
Inside This Book
(learn more)
First Sentence:
Search engines are magical machines. Read the first page Key Phrases - Capitalized Phrases (CAPs): (learn more)
Google News, Groups News, Internet Explorer, Google Answers, Ask Jeeves, Microsoft Windows, Adobe Acrobat, Google Alert, Occurrences Return, Buzz Index, Google Local, Search Groups, Advanced News Search, Air Tunes, Apple Macintosh, Brave New World, Desktop Search, Google Compute, Google Free, Search Engine Watch, Advanced Groups Search, Date Return, Google Images, Language Return, Microsoft Word New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Search engines are magical machines. Read the first page Key Phrases - Capitalized Phrases (CAPs): (learn more)
Google News, Groups News, Internet Explorer, Google Answers, Ask Jeeves, Microsoft Windows, Adobe Acrobat, Google Alert, Occurrences Return, Buzz Index, Google Local, Search Groups, Advanced News Search, Air Tunes, Apple Macintosh, Brave New World, Desktop Search, Google Compute, Google Free, Search Engine Watch, Advanced Groups Search, Date Return, Google Images, Language Return, Microsoft Word New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
This book cites 13
books:
See all 13 books this book cites
- Search Engine Visibility by Shari Thurow on page 85
- Plasma Physics (Institute of Physics Conference Series) by Culham Laboratory on page 401
- Google Hacks: Tips & Tools for Finding and Using the World's Information by Rael Dornfest in Back Matter
- Elements of Cobol: A Problem Solving Approach for Business by Steven L. Holder in Front Matter
- Elements of BASIC: A Problem-solving Approach for Business by Steven Holder in Front Matter
See all 13 books this book cites
What Other Items Do Customers Buy After Viewing This Item?
Tags Customers Associate with This Product(What's this?)Click on a tag to find related items, discussions, and people.
|
Customer Discussions
|
This product's forum
Active discussions in related forums
Search Customer Discussions
|
Related forums
|
