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Google Power: Unleash the Full Potential of Google 1st Edition

4 out of 5 stars 8 customer reviews
ISBN-13: 978-0072257878
ISBN-10: 0072257873
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Editorial Reviews

From the Back Cover

Get the most out of your Google searches and find the exact information you need with help from this hands-on guide. Google Power: Unleash the Full Potential of Google takes you under the hood of the ultimate search engine and shows you how to turbo charge your Google searching for maximum results. In the first part of the book, you’ll find out how to access the wide array of power tools that are hidden beneath the surface of Google’s clean, simple interface. Then you’ll get hundreds of proven tips and techniques that will dramatically improve your searching--no matter what you’re looking for.

  • Customize Google for your own power searching needs
  • Master the art of Googling people including ancestors, old friends, doctors--even yourself
  • Find quality, reliable information on medicine and technology
  • Get up-to-the-minute news from thousands of sources at Google News
  • Set up automated tools that search while you sleep
  • Recover content that’s been removed from the web
  • Find and buy exactly what you’re looking for with Froogle
  • Locate travel deals that can save you thousands of dollars
  • Mine business information and competitive intelligence
  • Hack Google via Web APIs
  • Be the first to use cutting-edge technology developed at Google Labs
  • Access Usenet through Google Groups

Chris Sherman is president of Searchwise LLC, a Boulder, Colorado-based Web consulting firm, and editor of SearchDay, a daily newsletter from SearchEngineWatch.com.

About the Author

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
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Product Details

  • Series: One-Off
  • Paperback: 456 pages
  • Publisher: McGraw-Hill Osborne Media; 1 edition (May 27, 2005)
  • Language: English
  • ISBN-10: 0072257873
  • ISBN-13: 978-0072257878
  • Product Dimensions: 7.4 x 0.9 x 9 inches
  • Shipping Weight: 1.6 pounds
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Best Sellers Rank: #2,287,592 in Books (See Top 100 in Books)

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Customer Reviews

Top Customer Reviews

Format: Paperback Verified Purchase
Although this book is well written and contained much information, there was little information included that is not already available on Google's Help pages for free. Buy this book only if you don't like reading online help pages.
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Format: Paperback
Sherman offers instructions into how much you can do with Google. Way beyond its signature searching ability. Perhaps the most obvious and successful is its news feeds. An excellent way to read from newspapers all over the world.

Also, in its regular searching, Google stores old versions of many pages it spiders. Sometimes you may find this useful, when a website deletes some of its content before you got to it.

Plus, there are the thousands of newsgroups. Ironically, some of these predate Google and the Web itself. They hark back to when the Internet communication was a much simpler text-based mode.

For programmer types, Sherman explains the Google API. Which lets you write code that programmatically hooks up to Google, without the drawbacks of screen scraping.

With several of the Google options that Sherman describes, it is unclear what profit Google ultimately makes out of them, beyond just mindshare. But I guess its search profits are so lucrative that it can afford to bleed on these other options.
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I think this is a great book for people that want to know more about searching in general and using google to search-- in particular.

The author has thrown in his vast personal experience and expertise. It shows in the books' tips and search strategies.

He supplements the technical stuff with his real world samples that show the readers how particular google features can be put to good use.

It assembles the most useful links to make it easier for readers to use.

Oh , btw, i am in no way related to the author. :)
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Chris Sherman, President of Searchwise LLC, reviews Google in his Google Power: Unleash The Full Potential Of Google. Customize Google for your own fast search needs, differentiate between authoritative references and pop sites lacking authenticity, and recover content that's been removed from the web: these are only a few of the in-depth techniques covered here, and missing in competing titles.
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