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Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic, Increase Brand Impact, and Amplify Your Online Presence (Que Biz-Tech) Paperback

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Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic, Increase Brand Impact, and Amplify Your Online Presence (Que Biz-Tech) + Ultimate Guide to Link Building: How to Build Backlinks, Authority and Credibility for Your Website, and Increase Click Traffic and Search Ranking (Ultimate Series) + SEO 2014 & Beyond: Search engine optimization will never be the same again!
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Product Details

  • Series: Que Biz-Tech
  • Paperback: 240 pages
  • Publisher: Que Publishing; 1 edition (July 10, 2013)
  • Language: English
  • ISBN-10: 0789751348
  • ISBN-13: 978-0789751348
  • Product Dimensions: 9 x 6 x 0.5 inches
  • Shipping Weight: 8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (39 customer reviews)
  • Amazon Best Sellers Rank: #60,614 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

David Amerland’s involvement with the Web goes back to the days when the number of websites in existence could fit in a printed 80-page directory and SEO consisted of keyword stuffing and pixel-wide hidden text.


Since those less enlightened days he has worked with blue-chip multinationals and individual entrepreneurs alike helping them craft SEO and social media marketing strategies that work with their internal cultures and deliver value to their target audience.


He writes for Forbes, HP UK, Social Media Today, and blogs on his own website, When he is not writing or surfing the Web he spends time giving speeches on how social media is changing everything.

More About the Author

David Amerland helps multi-national clients and start-ups to organize their SEO and Social Media strategies. He is a business journalist, author and international speaker. He blogs about social media and search engine optimization, writes for a number of prominent websites including Forbes, and advises a handful of corporations on their social media crisis management techniques.

His books on SEO and Social Media demystify the complexity of the subjects they cover for readers around the world providing an accessible blueprint to better understand and take advantage of the opportunities offered by the connected economy.

Customer Reviews

4.8 out of 5 stars
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See all 39 customer reviews
I highly recommend this book for amateurs to small-medium sized business owners who have an online presence.
Grace G
A must read for all SEO businesses and a highly recommended read for all businesses that get a substantial portion of their customers from the search engines.
Mike Haydon
The book details how to look at and organize our thinking and strategies towards sustainable marketing and success for our business online.
Gina Fiedel

Most Helpful Customer Reviews

13 of 13 people found the following review helpful By G. Rosenblatt on August 8, 2013
Format: Paperback Verified Purchase
Who Should Read this Book:
For Search Engine Optimization (SEO) consultants, this book outlines just how radically your business will change over the next few short years. If you are involved in SEO work and you don't understand the issues covered in this book, it's unlikely you will be in business in five years from now. It's not just about keeping up with these new technologies; you will need to augment your technical consulting capacity with real business consulting expertise.

For marketing professionals, this book explains some critically important changes in the way that the web works. This is far more than a book about search engine strategy; it's a primer on building authority and influence around the network of ideas that surround your products and services. This is the newest wave in marketing and it is a direct consequence of the Internet's shift from being website-centric to people-centric.

Forward-thinking business leaders will use the ideas in this book to rethink some of their fundamental assumptions about how they run their business.

What this Book is About:
In some ways, this book is mis-titled. I say that not because it fails to adequately cover the issues surrounding semantic search, for it covers them very well. I say it because author David Amerland covers a much wider swath of issues in this book than just semantic search. Really, this book is a book about next-generation marketing.

The world of marketing, at least its cutting edge, is primarily focused online these days. Seventy percent of purchase decisions start with search, so it goes without saying that search is a critical part of any online marketing initiative.
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15 of 16 people found the following review helpful By John Gibbs TOP 1000 REVIEWER on August 1, 2013
Format: Kindle Edition Verified Purchase
Search, above all else, is marketing, and it is undergoing a massive change, according to David Amerland in this book. If your business is not visible in the results of search engines -- with Google being the main one -- then it is difficult for customers to find you. In the past it was possible to game the system by creating artificial links so that your website rated highly in search results, but artificially promoted results are likely to become a thing of the past with the rise of semantic search.

So, what is the new secret of getting customers to find you through the Google search engine? There is no one secret as such, but you can improve your chances by:

* Generating quality content that delivers value to the end-user
* Ensuring your website is easy to use and navigate
* Getting your business talked about on social networks and blogs
* Getting your content re-shared on social networks
* Having a strong social component which engages prospective customers
* Generating fresh content and remaining part of the online conversation
* Getting into Google+
* Connecting all of your online activities
* Authenticating everything with rel=author and rel=publisher tags
* Being authoritative

It seems to me after reading the book that the author has provided a range of hints, rather than a clear description of the actions which need to be taken. Most business owners have a limited amount of available time, and it would be helpful to know whether, for example, half an hour spent on polishing a Google+ profile would bring a bigger return than half an hour spent generating new content. The reality is probably that everyone will have to spend at least some time dabbling in everything.
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11 of 11 people found the following review helpful By Mark Traphagen on February 9, 2014
Format: Paperback
I've been carefully following the advances and research at Google into search for years now. Nothing I've read anywhere comes even close to the amount of information about that future as does Google Semantic Search.

David Amerland has gone deeper into this topic than anyone else, carefully checking his findings and opinions with top experts in the field. This book, in brief, explains both where Google is now and where it will be going in the years to come.

Semantic search is an entirely new way for Google to evaluate and connect us with what we want to know, from the best sources. It is the next step beyond simple keyword matching and link-based rankings. Google is developing the technology for their search algorithms to be able to understand people, places, and things as we humans do, and more importantly, the connections we make between those things.

Amerland not only explains how this is to be done and its implications for anyone who cares to have their message found by online searchers, he ends each chapter with practical steps you can implement now to have you and your website ready for the age of semantic search.

Intensely practical, easy to read for any educated lay person, and visionary in its scope (while remaining grounded in actual research), Google Semantic Search is simply indispensable reading for anyone who cares about how information will be located in the years to come.
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10 of 10 people found the following review helpful By Diotima on August 6, 2013
Format: Paperback Verified Purchase
What I love about this book is that it is not a formula for "getting rich quick," or another list of what to do to make people "visit" your site. Instead, it is an extensive description of what is really happening in the real world right now.

Semantic search is intentionally difficult to game. Of all the ideas in the book, this is the most salient for me.

Google appears to want to make certain that this is NOT a game, that search is connected to ideas that are honest, original and interconnected to those real people who have taken the time to think things through. The takeaway I get from the book is the best thing to do with your business is to make it really great!

The intention of Google in all this seems promising and optimistic: they appear to want to ensure that, ongoing, we will have a way of connecting to the best ideas NOT because someone put a million hashtags in the HTML, or because someone PAID for the privilege (Google is very clear about who has paid to be in search results), but because what we find really is what we are looking for (or, actually, BETTER than what we were looking for because semantic search can fill in the blanks and know that we do not yet know that there is something better out there).

That's all pretty amazing and very encouraging.

Inspiring book if you are interested in what is happening behind the scenes at Google Search.
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