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“[A] savvy profile of the Internet search octopus….[and] a sharp and probing analysis of the apocalyptic upheavals in the media and entertainment industries.”—Publishers Weekly
“Auletta uncovers some endlessly colorful material and assesses [Google’s] prospects critically but fairly.”—Kirkus Reviews
“Auletta has captured something critical and true about the tribe that made the enormous success of Google possible. His understanding is critical and essential for anyone trying to predict how long this run of enormous success will continue. Bottom line: Not forever, and maybe not much longer. Here's exactly why.”—Larry Lessig, author of Remix: Making Art and Commerce Thrive in the Hybrid Economy and Free Culture: The Nature and Future of Creativity
“A uniquely incisive account of the new Internet revolution, powered by Ken Auletta’s unparalleled access. Essential reading.”—Marc Andreessen, founder of Netscape and co-founder of Ning
"Ken Auletta has produced the seminal book about media in the digital age. It is a triumph of reporting and analysis, filled with revealing scenes, fascinating tales, and candid interviews. Google is both a driver and a symbol of a glorious disruption in the media world, and Auletta chronicles, in a balance and thoughtful way, both that glory and that disruption."—Walter Isaacson, author of Einstein: His Life and Universe and Benjamin Franklin: An American Life
Now we have Ken Auletta's excellent account of what Google actually did to get where they are.
Googled: The end of the World as We Know It was a great book that contained much information that was relevant to the Google Story and was very interesting as well.
The New York Times began to resemble Pravda and wasn't worth my attention or my subscription money.
This is a good book to read if you want to learn about the internal workings of Google.Published 3 months ago by Todd Klinger
Title makes it sound like the author is lamenting the "end of the world" but the book doesn't give that impression. Very interesting to have lived through this era. Read morePublished 5 months ago by PXW
Well written and interesting account of the founding and early years at Google. Interesting to get the "inside story" and learn more about the people that made it happen.Published 5 months ago by Santa
I should admit my bias: I work in the Dept of Computer Science at Stanford, where Google was born.
I loved this book. Read more
This was a great book; although it dates back to 2009, its concepts, references and analogies are very much relevant as we speak, considering the foreshadowing of both rival and... Read morePublished 8 months ago by Tony
Auletta has done something wonderful with this book.
It is readable and very exciting
I mean, I kept looking down and it was only 10% read, and that was after a week. Editing? Anyone? Oh yes, "search" is now a commodity and there is no more real... Read morePublished 16 months ago by Anne M Hess
This is an interesting, though dated book of the history of Google. It goes to show you that even though the book is only a couple years old the world is moving so quickly that a... Read morePublished 17 months ago by K. Kumar