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Now we have Ken Auletta's excellent account of what Google actually did to get where they are.
Googled: The end of the World as We Know It was a great book that contained much information that was relevant to the Google Story and was very interesting as well.
The New York Times began to resemble Pravda and wasn't worth my attention or my subscription money.
Title makes it sound like the author is lamenting the "end of the world" but the book doesn't give that impression. Very interesting to have lived through this era. Read morePublished 2 months ago by PXW
Well written and interesting account of the founding and early years at Google. Interesting to get the "inside story" and learn more about the people that made it happen.Published 2 months ago by Santa
I should admit my bias: I work in the Dept of Computer Science at Stanford, where Google was born.
I loved this book. Read more
This was a great book; although it dates back to 2009, its concepts, references and analogies are very much relevant as we speak, considering the foreshadowing of both rival and... Read morePublished 5 months ago by Tony
Auletta has done something wonderful with this book.
It is readable and very exciting
I mean, I kept looking down and it was only 10% read, and that was after a week. Editing? Anyone? Oh yes, "search" is now a commodity and there is no more real... Read morePublished 13 months ago by Anne M Hess
This is an interesting, though dated book of the history of Google. It goes to show you that even though the book is only a couple years old the world is moving so quickly that a... Read morePublished 14 months ago by K. Kumar
Great book. Interesting story of how a great idea became a powerful business. This book is a story as well as an analysis of the media world. Definitely worth the buy and time.Published 15 months ago by Amazon Customer