- Take an Extra 30% Off Any Book: Use promo code HOLIDAY30 at checkout to get an extra 30% off any book for a limited time. Excludes Kindle eBooks and Audible Audiobooks. Restrictions apply. Learn more
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your email address or mobile phone number.
|New from||Used from|
“[A] savvy profile of the Internet search octopus….[and] a sharp and probing analysis of the apocalyptic upheavals in the media and entertainment industries.”—Publishers Weekly
“Auletta uncovers some endlessly colorful material and assesses [Google’s] prospects critically but fairly.”—Kirkus Reviews
“Auletta has captured something critical and true about the tribe that made the enormous success of Google possible. His understanding is critical and essential for anyone trying to predict how long this run of enormous success will continue. Bottom line: Not forever, and maybe not much longer. Here's exactly why.”—Larry Lessig, author of Remix: Making Art and Commerce Thrive in the Hybrid Economy and Free Culture: The Nature and Future of Creativity
“A uniquely incisive account of the new Internet revolution, powered by Ken Auletta’s unparalleled access. Essential reading.”—Marc Andreessen, founder of Netscape and co-founder of Ning
"Ken Auletta has produced the seminal book about media in the digital age. It is a triumph of reporting and analysis, filled with revealing scenes, fascinating tales, and candid interviews. Google is both a driver and a symbol of a glorious disruption in the media world, and Auletta chronicles, in a balance and thoughtful way, both that glory and that disruption."—Walter Isaacson, author of Einstein: His Life and Universe and Benjamin Franklin: An American Life
google is evil and think apple and amazon are almost at that point. both apple and amazon have made somthing like serri. Read morePublished 3 months ago by Joe M
An excellent read, with many insightful observations and surprisingly candid quotes from Google executives and other insiders about Google's disruptive role in the advertising,... Read morePublished 4 months ago by Jake E. Hamby
Well done Ken Auletta! Very informative, easy to read. Compelling story about a great company!Published 6 months ago by John
This is a good book to read if you want to learn about the internal workings of Google.Published 9 months ago by Todd Klinger
Title makes it sound like the author is lamenting the "end of the world" but the book doesn't give that impression. Very interesting to have lived through this era. Read morePublished 12 months ago by PXW
Well written and interesting account of the founding and early years at Google. Interesting to get the "inside story" and learn more about the people that made it happen.Published 12 months ago by Santa
I should admit my bias: I work in the Dept of Computer Science at Stanford, where Google was born.
I loved this book. Read more