My Blue Goose, Exploiting The Wow Factor in Real Estate Marketing [Paperback]

Matthew S. Gosselin (Author), First Editing (Editor)

Book Description

Publication Date: January 1, 2008

My Blue Goose exploits some of the latest trends in real estate marketing while incorporating ideas and tactics used by Fortune 500 companies throughout various industries. The 128 pages address subjects such as microsites, blogging, guerilla marketing, internet marketing, direct mail, social networking, public relations and contact creation.

The book s title comes from an old Chinese tale about a boy with a very unique goose. The townspeople become intrigued with the blue goose after it is placed in a store window at the end of town. The goose becomes a focal point and a lucky charm for the village. The analogy of exploiting something different about a business is used throughout the book.

My Blue Goose is quickly making ground with real estate professionals throughout the country.

Editorial Reviews

Review

"Savvy agents find the golden egg!" --The Real Deal Magazine

About the Author

From Walt Disney World to the American Red Cross to Coldwell Banker, Matthew Gosselin has worked with some of the biggest names in their respective industries. His passion for studying consumers and their link to specific brands is what led him to the real estate world. His first book, My Blue Goose, takes a hard look at real estate and introduces agents to new ideas about blogging, guerilla marketing, advertising, creative writing, microsites, public relations, direct mail and much more. Gosselin speaks to real estate groups throughout the United States about elevating their marketing practices while introducing them to some of the cutting edge ideas in which Fortune 500 companies have mastered. With an understanding that the average real estate professional often lacks the resources of some of the mega companies, he enables them to use the same ideas on a smaller scale.

Product Details

• Paperback: 128 pages
• Publisher: Blue Goose Worldwide; 1st edition (January 1, 2008)
• Language: English
• ISBN-10: 0615159419
• ISBN-13: 978-0615159416
• Product Dimensions: 8.3 x 5.5 x 0.4 inches
• Shipping Weight: 5.6 ounces (View shipping rates and policies)
• Average Customer Review: 3.2 out of 5 stars  See all reviews (4 customer reviews)
• Amazon Best Sellers Rank: #1,785,909 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

3 of 4 people found the following review helpful:

2.0 out of 5 stars An Easy Read, April 25, 2009

By 

David N. Slavin - See all my reviews
(REAL NAME)   

This review is from: My Blue Goose, Exploiting The Wow Factor in Real Estate Marketing (Paperback)

I was excited to read this book and then I realized as I was reading it that it is basically a summary of several other books. The author put the meat of the other books into this one but I wanted more detailed information instead of a summary.

2 of 3 people found the following review helpful:

1.0 out of 5 stars You've heard it all before, August 23, 2008

By 

Elisabeth Forrest (Seattle, WA) - See all my reviews
(VINE VOICE)   

Amazon Verified Purchase

This review is from: My Blue Goose, Exploiting The Wow Factor in Real Estate Marketing (Paperback)

It is ironic that the author warns agents about investing time and money in a real estate course that promises to boost sales because they all tell you the same things (make regular contact via phone calls, mail and personal visits with your "sphere of influence") and then he essentially repeats that same message himself throughout the book.

I am dismayed that I paid $21.95 for this tiny book with large type, lots of white space and absolutely nothing new to say. Even the realtors he interviewed and quoted were cagey with their advice. No wonder people don't trust real estate agents if this is what passes for honesty and integrity.

Don't waste your money or your time on this book. Well, if you can get a hold of a copy for free, it is so incredibly short you won't waste much time reading it.

1 of 3 people found the following review helpful:

5.0 out of 5 stars This should be required reading for real estate agents!, December 21, 2007

By 

C. Perkins (Morehead, KY) - See all my reviews
(REAL NAME)   

This review is from: My Blue Goose, Exploiting The Wow Factor in Real Estate Marketing (Paperback)

A fabulous read. I was struck half way through that this wasn't just a book for real estate agents, but its a book for anyone who wants to improve what they're already doing. Priceless tips and clever ideas are peppered all throughout this book. I've already developed a whole new business strategy and feel confident in taking the steps towards a more successful future! You cannot afford to miss out on this valuable information! Two thumbs way up!