Customer Reviews

My Blue Goose, Exploiting The Wow Factor in Real Estate Marketing

5 star:		(2)
4 star:		(0)
3 star:		(0)
2 star:		(1)
1 star:		(1)

 

 

I was excited to read this book and then I realized as I was reading it that it is basically a summary of several other books. The author put the meat of the other books into this one but I wanted more detailed information instead of a summary.

It is ironic that the author warns agents about investing time and money in a real estate course that promises to boost sales because they all tell you the same things (make regular contact via phone calls, mail and personal visits with your "sphere of influence") and then he essentially repeats that same message himself throughout the book.

I am dismayed that I paid $21.95 for this tiny book with large type, lots of white space and absolutely nothing new to say. Even the realtors he interviewed and quoted were cagey with their advice. No wonder people don't trust real estate agents if this is what passes for honesty and integrity.

Don't waste your money or your time on this book. Well, if you can get a hold of a copy for free, it is so incredibly short you won't waste much time reading it.

A fabulous read. I was struck half way through that this wasn't just a book for real estate agents, but its a book for anyone who wants to improve what they're already doing. Priceless tips and clever ideas are peppered all throughout this book. I've already developed a whole new business strategy and feel confident in taking the steps towards a more successful future! You cannot afford to miss out on this valuable information! Two thumbs way up!

Hi Elisabeth:
I just read your review of my book and I am sorry to hear that it failed you. Much of the information in the book represents what only 18% of real estate are doing and yes, some of it is filled with the "you've heard it all before" things. This book was meant to speak to the other 82%. Sometimes the answers are not always outside of the box.

What this book does well is it mentions the foundations for real estate marketing and teaches the reader to explore ways to build onto this foundation. It's only with this foundation that we can all become better real estate marketing professionals.