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Government Marketing - Best Practices 1st edition Edition

3.5 out of 5 stars 6 customer reviews
ISBN-13: 978-0976486701
ISBN-10: 0976486709
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Editorial Reviews

About the Author

Mark Amtower is the founding partner of Amtower & Company. He is recognized as a leading authority on Federal marketing and consults with senior management in several companies on government marketing programs. Since 1985, Amtower & Company has been providing critical marketing information to companies selling to the Federal government - both novices and experienced marketers alike looking to create, maintain and grow marketshare. Each year Mr. Amtower advises a carefully selected group of CEOs and other top managers at government contractors, manufacturers, and B-to-B catalog firms on matters concerning government marketing. Mr Amtower resides in Highland, Maryland with his wife and two children.
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Product Details

  • Paperback: 195 pages
  • Publisher: Amtower And Company; 1st edition edition (January 27, 2005)
  • Language: English
  • ISBN-10: 0976486709
  • ISBN-13: 978-0976486701
  • Product Dimensions: 9 x 6.1 x 0.6 inches
  • Shipping Weight: 15.2 ounces
  • Average Customer Review: 3.5 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Best Sellers Rank: #1,094,243 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Paperback Verified Purchase
I have a hard time finding anything useful for Busines Development or good practices for Government marketing in this book.
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Format: Paperback Verified Purchase
THis was a good read, but in terms of useful texts I would probably opt for it as a second or third text.

Author clearly knows his stuff, but probably not as structured in working frameworks as other texts on the subject.
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Format: Paperback Verified Purchase
The book has very little information that you can use, its more like a Forbes article expanded into a book. The author tells you over and over again how his book can be given as a gift to government employees without violating any laws...really?
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