This book provides the best marketing tactics for selling to the world’s largest vertical market, the U.S. federal government. ""Buy this book. Borrow this book. Steal this book. Do whatever it is that you have to do to get it. It’s THE ultimate how-to for anyone (and everyone!) who wants to sell to the government market. Chock full of proven tips and practical advice, the book is written by the #1 most respected authority in government marketing and the only guy who actually knows how to do it . . .."" --Amy Africa, President, Creative Results
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Editorial Reviews
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"Buy this book. Borrow this book. Steal this book. Do whatever it is that you have to do to get it. It's THE ultimate how-to for anyone ( and everyone!) who wants to sell to the government market. Chock full of proven tips and practical advice, the book is written by the #1 most respected authority in government marketing and the only guy who actually knows how to do it. There's step-by-step tactical information on space ads, direct marketing, PR, trade shows, the web, and more. It's the best $24.95 investment you'll make all year. Period..." -- Amy Africa, President, Creative Results.
About the Author
Mark Amtower is the founding partner of Amtower & Company. He is recognized as a leading authority on Federal marketing and consults with senior management in several companies on government marketing programs. Since 1985, Amtower & Company has been providing critical marketing information to companies selling to the Federal government - both novices and experienced marketers alike looking to create, maintain and grow marketshare. Each year Mr. Amtower advises a carefully selected group of CEOs and other top managers at government contractors, manufacturers, and B-to-B catalog firms on matters concerning government marketing. Mr Amtower resides in Highland, Maryland with his wife and two children.
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Most Helpful Customer Reviews
2 of 2 people found the following review helpful:
2.0 out of 5 stars
Useless book,
By Aquarius "Pibe Ramon" (San Diego, CA) - See all my reviews
Amazon Verified Purchase(What's this?)
This review is from: Government Marketing - Best Practices (Paperback)
I have a hard time finding anything useful for Busines Development or good practices for Government marketing in this book.
4 of 5 people found the following review helpful:
5.0 out of 5 stars
Want a share of the billions that government spends?,
By Mac McIntosh "The B2B Sales Lead Expert. Mark... (North Kingstown, RI) - See all my reviews
This review is from: Government Marketing - Best Practices (Paperback)
If you want to learn how to use marketing to help get your company's share of the billions that the Federal, state and Local government spends every year, this book is a must read.Having known him professionally for a number of years, I consider the author, Mark Amtower, to be the leading business-to-government marketing consultant in the USA. This just released book is based on Amtower's hands-on experience and popular workshop series on marketing to the government. Its pages are loaded with useful resources, tips and suggestions for making the most of your government marketing dollars. In the book, Amtower pops the myths associated with marketing to the government and replaces them with practical, tactical ideas on how to reach and influence government buyers. He gives sage advice on everything from making your website government-friendly to using direct mail, email, space advertising, trade shows and public relations to target the important government influencers and buyers. He also gives important tips on how to get your share of the projected $17.1 billion in "off schedule" sales represented by government employees with SmartPay credit cards. I think the appendix alone is worth the cost of the book, giving you the short list of important resources needed to effectively market to the government. Yes, I admit mark writes like he speaks; often in incomplete sentences and jumping from thought to thought and back again. But if you, like I, judge the success of a book by being able to take away a few good ideas that you can implement right away, I think you'll find this book is well worth reading."
1 of 1 people found the following review helpful:
3.0 out of 5 stars
Not a bad introduction,
By Nicholas Assef "Nicholas Assef" (Australia) - See all my reviews
Amazon Verified Purchase(What's this?)
This review is from: Government Marketing - Best Practices (Paperback)
THis was a good read, but in terms of useful texts I would probably opt for it as a second or third text.Author clearly knows his stuff, but probably not as structured in working frameworks as other texts on the subject.
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