Customer Reviews

Government Marketing - Best Practices

5 star:		(3)
4 star:		(0)
3 star:		(1)
2 star:		(1)
1 star:		(1)

 

 

I have a hard time finding anything useful for Busines Development or good practices for Government marketing in this book.

If you want to learn how to use marketing to help get your company's share of the billions that the Federal, state and Local government spends every year, this book is a must read.

Having known him professionally for a number of years, I consider the author, Mark Amtower, to be the leading business-to-government marketing consultant in the USA.

This just released book is based on Amtower's hands-on experience and popular workshop series on marketing to the government. Its pages are loaded with useful resources, tips and suggestions for making the most of your government marketing dollars.

In the book, Amtower pops the myths associated with marketing to the government and replaces them with practical, tactical ideas on how to reach and influence government buyers.

He gives sage advice on everything from making your website government-friendly to using direct mail, email, space advertising, trade shows and public relations to target the important government influencers and buyers.

He also gives important tips on how to get your share of the projected $17.1 billion in "off schedule" sales represented by government employees with SmartPay credit cards.

I think the appendix alone is worth the cost of the book, giving you the short list of important resources needed to effectively market to the government.

Yes, I admit mark writes like he speaks; often in incomplete sentences and jumping from thought to thought and back again. But if you, like I, judge the success of a book by being able to take away a few good ideas that you can implement right away, I think you'll find this book is well worth reading."

THis was a good read, but in terms of useful texts I would probably opt for it as a second or third text.

Author clearly knows his stuff, but probably not as structured in working frameworks as other texts on the subject.

The book has very little information that you can use, its more like a Forbes article expanded into a book. The author tells you over and over again how his book can be given as a gift to government employees without violating any laws...really?

I know the author personally and have attended his lectures. Mark is one of the top experts in B2G (business-to-government) marketing, and no one explains the rules of selling to the government more clearly. If you sell or want to sell to the government, get this book NOW!

Mark Amtower has more knowledge about doing business successfully with the government than anyone, and this book is a complete and thorough guidebook for marketers. The chapters on the web, direct marketing and myths will save $10,000 in consulting fees alone! The insider information speeds the whole learning curve and gets you to the payload faster. Great book, and Amtower knows what he's doing!