From the Inside Flap
A sluggish economy is no excuse for lagging sales. While others sit gobsmacked by abrupt changes in the market, you have an opportunity to grow. And how do you do that? By "stealing" market share from weak and lazy competitors.
Grab More Market Share shakes any business out of a floundering stupor and teaches you how to remain reactive to the market's evolving needs. Take the example of McDonald's: Many years before the recession hit, McDonald's tested its McCafé concept—offering specialty coffee and smoothies—but the official launch took place in early 2009. Why? Because that's when Starbucks was most vulnerable. Consumers flocked to McDonald's for cheaper specialty drinks, and in early 2010, McDonald's raked in $420m. Meanwhile, in 2009, Starbucks closed over 270 locations.
Grab More Market Share uses rock-solid case studies that teach leaders to leverage the recovery and take 10 to 15 percent more market share. Using real-world examples from household name companies, this book arms you with actionable advice to help you:
Identify trends hiding in plain sight by listening to the chatter on TV, online, andat dinner parties for signals that the public's habits are changing
Avoid becoming profit-blinded by your old business model so that you can spot thenext big thing
Track the evolution of customer needs,and recognize that urgency, not service,is what the customer wants
Know when and how to engage the crowd to help you solve a problem
Engage people with the "false start," listen to learn, and become a trusted advisor
When you leverage the public consciousness, people can't help but swing their dollars towards your organization. The public knows what it wants. It's just waiting for you to deliver it in the way they want to buy. Grab More Market Share will teach you how not to settle for 1 to 2 percent average growth. With these nimble tactics, tools, and metrics, you can exponentially accelerate beyond "average."
From the Back Cover
Grab More Market ShareIn troubled times, businesses need to shake off theiruncertainty and look around. Previously intimidating competitorsare often hamstrung by inflexible business models and unable toaccommodate shifts in the market. As consumer habits change toreflect new economic realities and cultural trends, huge chunks ofthe market go up for grabs. And that's when smart companies whoare paying attention can step up and "steal" their share.
If you want to grow in a slowly recovering economy,a stagnant economy, or even a declining market, your best andonly plan is to remain reactive to the market's needs and wrangle away somebody else's market share. Grab More Market Share teaches professionals how not to settle for 1 percent growth. Author Ross Shafer uses rock-solid case studies to show leaders how to leverage shifting public consciousness to swing dollars towards their organizations.Refining this discipline allows business professionals to predict the next changes in buying habits and execute strategic plans thatsnag 10 to 15 percent market share from competitors. Spot those opportunities, and grab your share.
