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Grape-A-Hol: How Big Business is Subverting Artisan Winemaking and the Future of Fine Wine Paperback – April 9, 2012


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Grape-A-Hol: How Big Business is Subverting Artisan Winemaking and the Future of Fine Wine + Why You Like the Wines You Like: Changing the way the world thinks about wine. (The New Wine Fundamentals) (Volume 1)
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Product Details

  • Paperback: 136 pages
  • Publisher: Dog Ear Publishing (April 9, 2012)
  • Language: English
  • ISBN-10: 1457510308
  • ISBN-13: 978-1457510304
  • Product Dimensions: 9.2 x 6.1 x 0.3 inches
  • Shipping Weight: 6.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Best Sellers Rank: #1,405,128 in Books (See Top 100 in Books)

Editorial Reviews

Review

"A wakeup call, a must read for Industry and fine wine aficionados. Candidly written, an unbiased view of the peril facing the industry and the future of Estate grown, hand-made expressions of terrior. Written with authority and passion." David Teece,Tusher Professor in Global Business, University of California, Haas School of Business

"Consumers all over the world need to wake up and become better educated on what's going on with the global wine industry and this book raises many of the most important issues." Eric Baugher, Sr. Vice President and Winemaker, Ridge Vineyards, California

"I really enjoyed reading "Grape-A-Hol and it is definitely a book I would recommend...many of the protests ...are fair, justified and defendable." Gerard Basset, Master of Wine and holder of the "World's Best Sommelier title.

"Grape-a-hol is "an essential read if you are to understand the tightrope tension between two diametrically opposed segments of the wine industry." Debra Meiburg, Master of Wine

" A true insider's take on today's wine world, which will interest a lot of wine lovers outside the metier. So many questions you might have posed about the wine market - why this and why that? - are answered in this passionate, off-the-cuff examination." Kermit Lynch, Kermit Lynch Wine Merchants, Berkeley, California

About the Author

Michael F. Spratt, Ph.D., is a founder and owner of Destiny Bay Vineyards. Michael currently serves as President of the Waiheke Winegrowers Association, is a Director of New Zealand Winegrowers, and a founding member of The Specialist Winegrowers of New Zealand. Prior to launching Destiny Bay in 2000, he was a partner in mergers & acquisitions consulting for PricewaterhouseCoopers in their San Francisco office. In addition to his 20 year career as an international management consultant, he spent nearly a decade in production and business management in the micro-electronics industry in Silicon Valley. Michael holds a Ph.D. in Psychology from the University of California at Berkeley. He has written a number of articles on wine industry issues in New Zealand.

Mark L. Feldman, Ph.D. is the CEO of Destiny Bay Wine Imports, exclusive importer of luxury, Bordeaux-style blends from Destiny Bay Vineyards, an artisan winery on Waiheke Island, New Zealand. Mark has been instrumental in the marketing and branding of Destiny Bay Vineyards since its founding in 2000. Formerly CEO of Space-Time Insight, he was a founding partner of Startup Farms Inc. and AlertEnterprise. Prior to that Mark was Sr. Vice President of Strategy at Virsa Systems and a Sr. Vice President in Product & Technology at SAP Labs, formulating market strategies for C-Level executives. Earlier, Mark was a partner and global practice leader for merger and acquisition consulting at PricewaterhouseCoopers and president of the Rubicon Group, specializing in transactions and trade between US and Asian companies.Mark is a frequently quoted speaker who has addressed audiences throughout the world on industry transforming events. His best-selling book on accelerating mergers and business transitions, "Five Frogs on a Log," has sold over 65,000 copies and remains a business favorite in five languages.

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Customer Reviews

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Most Helpful Customer Reviews

2 of 2 people found the following review helpful By Nicola Chandler on May 7, 2012
Format: Kindle Edition
This book is written by two passionate fine winemakers. It exposes a lot of business practices in the global wine markets that are changing those markets through cost-cutting and big business and changing consumer expectations. This book sets out these practices and their consequences and calls for action before fine wine is damaged further. It is an easy read with hard-hitting facts. Those in the wine industry and wine drinkers must read this book.
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Format: Kindle Edition Verified Purchase
Interesting. The author gives many examples to illustrate that these are two very different worlds. Even though they compete for the same consumers, they use different paradigms. And the artisans are fundamental to preserve diversity, terroir, even the historical heritage of the wine culture we must.
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By Stanley Chin on December 27, 2013
Format: Kindle Edition Verified Purchase
I agreed with all that the Authors were writing about and questioned the system for years as to why our wine industry is making us pay for bad stuff. This book has shed light on the practices carried out by big chain stores. This book has confirmed what I am seeing and has put a lot of my feelings into words.
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