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Grape-A-Hol: How Big Business Is Subverting Artisan Winemaking and the Future of Fine Wine Paperback – April 9, 2012
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Based on seven years of reporting from over a dozen countries, writer Tom Wainwright takes you on an extraordinary journey into the business of being a drug lord. Learn more.
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"Consumers all over the world need to wake up and become better educated on what's going on with the global wine industry and this book raises many of the most important issues." Eric Baugher, Sr. Vice President and Winemaker, Ridge Vineyards, California
"I really enjoyed reading "Grape-A-Hol and it is definitely a book I would recommend...many of the protests ...are fair, justified and defendable." Gerard Basset, Master of Wine and holder of the "World's Best Sommelier title.
"Grape-a-hol is "an essential read if you are to understand the tightrope tension between two diametrically opposed segments of the wine industry." Debra Meiburg, Master of Wine
" A true insider's take on today's wine world, which will interest a lot of wine lovers outside the metier. So many questions you might have posed about the wine market - why this and why that? - are answered in this passionate, off-the-cuff examination." Kermit Lynch, Kermit Lynch Wine Merchants, Berkeley, California
About the Author
Mark L. Feldman, Ph.D. is the CEO of Destiny Bay Wine Imports, exclusive importer of luxury, Bordeaux-style blends from Destiny Bay Vineyards, an artisan winery on Waiheke Island, New Zealand. Mark has been instrumental in the marketing and branding of Destiny Bay Vineyards since its founding in 2000. Formerly CEO of Space-Time Insight, he was a founding partner of Startup Farms Inc. and AlertEnterprise. Prior to that Mark was Sr. Vice President of Strategy at Virsa Systems and a Sr. Vice President in Product & Technology at SAP Labs, formulating market strategies for C-Level executives. Earlier, Mark was a partner and global practice leader for merger and acquisition consulting at PricewaterhouseCoopers and president of the Rubicon Group, specializing in transactions and trade between US and Asian companies.Mark is a frequently quoted speaker who has addressed audiences throughout the world on industry transforming events. His best-selling book on accelerating mergers and business transitions, "Five Frogs on a Log," has sold over 65,000 copies and remains a business favorite in five languages.
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Top Customer Reviews
Most Recent Customer Reviews
Interesting. The author gives many examples to illustrate that these are two very different worlds. Even though they compete for the same consumers, they use different paradigms. Read morePublished 23 months ago by Amazon Customer
This is a must read for anyone associated with the wine growing industry, any developing artisan based industry, and in particular in New Zealand.Published on July 8, 2012 by Marilyn