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I own a small retail business and picked this book up because I thought it might have some marketing ideas that I wasn't already using.
It didn't. Read more
In this book Dave Balter talks primarily about his BzzAgent word-of-mouth agency experiences and details how the agency conducts campaigns for clients. Read morePublished on October 14, 2009 by The Marketing Guy Who Drives Sales -r
An excellent take on word-of-mouth marketing from a leader in the field. Through a step-by-step account of a fictional marketing campaign and real-life anecdotes, Balter conveys... Read morePublished on February 2, 2009 by Lois Lain
It doesn't take very long to see that word-of-mouth is really what drives our purchases. Everything from the employee recommendations on the wiki to amazon's user reviews, from... Read morePublished on January 5, 2009 by sknep
Grapevine is a book peppered with case studies and practical information from start to finish. It is a business book that you want to read cover-to-cover and what I found most... Read morePublished on August 25, 2008 by Starting Out
Grapevine is centered around the idea that people are naturally inclined to talk about products. David Balter stresses importance of word-of-mouth, and even more importantly, the... Read morePublished on January 26, 2007 by Ilya Grigorik
Trying to find a new dentist in town? Need to know a great hole-in-the wall eatery? You're probably banking on someone's recommendation more than anything else. Read morePublished on January 9, 2007 by F. Newton
Dave Balter is a genius. This book captures his passion for an industry that he is seeking to shape and define with integrity. Read morePublished on September 18, 2006 by AZ Book Fan
This book is simply an ego boost for the author. I found absolutely nothing I could use in my own business, but was
vaguely impressed with the writers "word of mouth"... Read more