The Graphic Artist and His Design Problems [Hardcover]

J. Muller-Brockmann (Author)

Book Description

Publication Date: September 1, 2003

In this book, Josef Muller-Brockmann intends to show the nature and meaning of the design elements of typography, drawing, photography in advertising. An important visual tool that will give open-minded designers a worthwhile survey of the fundamental problems of design. Also, for educators, it illustrates the practical results of a systematic method of teaching. A long-awaited re-release of the original edition.

Editorial Reviews

Language Notes

Text: English, French, German --This text refers to an out of print or unavailable edition of this title.

Product Details

• Hardcover: 212 pages
• Publisher: Ram Publications; 3rd edition (September 1, 2003)
• Language: English
• ISBN-10: 3721204662
• ISBN-13: 978-3721204667
• Product Dimensions: 10.3 x 8.9 x 0.6 inches
• Shipping Weight: 2.4 pounds (View shipping rates and policies)
• Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #593,999 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

4.0 out of 5 stars Nice swiss lookbook, informative, a few issues, April 26, 2011

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J. Berry - See all my reviews
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This review is from: The Graphic Artist and His Design Problems (Hardcover)

I own Brockmann's full library, and this is one of my favorite books. Insightful, informative, and a great example of swiss design as well a visual narrative of a key graphic designer. In German, English, and French. Topics include importance of content in advertising (type, photography, illustration, color, logo, brand name, uniformity), exhibition work, and more about building process and skill.

I do, have a few issues with the book, most of them are in the construction: as this is a reprint done after Josef's death I figure these issues are not related to the original book, more the one sold on amazon. For a book created by the master on layouts, and designing around the consistency of a grid, it's disappointing to see that this book is the only one to have a european spine in his full set. I have a friend with an older copy of the book containing a western spine, which I'd prefer. (I know this is picky, but it's disappointing to see that someone has decided to alter JMB's design, and makes me concerned that other changes were made as well.)

Additionally, the unjacketed cover is constructed well, but with poor material choices. A linen paper was used on the cover, which provides an awesome texture, but the paper they used is tragically thin. Because of this, the bright white cover is left with a dirty-looking gray undertone. Additionally I had a hickey (from the printing press). The rest of the book was very impressive. Jacketed cover is also a significantly ligher gray.

A definite purchase for ANY graphic designer, also check out Raster Systeme (Grid Systems) by JMB. That book completely revolutionized my designs, and way of thinking. :D