Buy Used
$4.00
FREE Shipping on orders over $35.
Used: Acceptable | Details
Sold by Mind Traveler
Condition: Used: Acceptable
Comment: Fast Shipping - Safe and Secure Bubble Mailer!
Add to Cart
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Graphic Artists Guild Handbook : Pricing & Ethical Guidelines (Graphic Artists Guild Handbook of Pricing and Ethical Guidelines, 10th Edition) Paperback – June 1, 2001


Amazon Price New from Used from
Paperback, June 1, 2001
"Please retry"
$2.60 $0.01

Customers Who Viewed This Item Also Viewed

NO_CONTENT_IN_FEATURE

Image
Looking for the Audiobook Edition?
Tell us that you'd like this title to be produced as an audiobook, and we'll alert our colleagues at Audible.com. If you are the author or rights holder, let Audible help you produce the audiobook: Learn more at ACX.com.

Product Details

  • Series: Graphic Artists Guild Handbook of Pricing and Ethical Guidelines
  • Paperback: 450 pages
  • Publisher: Graphic Artists Guild; 10th edition (June 2001)
  • Language: English
  • ISBN-10: 0932102115
  • ISBN-13: 978-0932102119
  • Product Dimensions: 12 x 7 x 1.3 inches
  • Shipping Weight: 2.9 pounds
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (20 customer reviews)
  • Amazon Best Sellers Rank: #995,364 in Books (See Top 100 in Books)

Customer Reviews

It is essential to anyone involved in the graphic design business.
Joel Tarver
This book has been a lifesaver and continues to be dog-eared at every turn....it's SO valuable.
itsjoev
Anyone who is seriously considering making a career of design should get the Guide as well.
Coronakwl

Most Helpful Customer Reviews

198 of 209 people found the following review helpful By C. Toelke on June 5, 2001
The Copyright, Legal, and Professional Issues and information, and Trade Customs in this book are an invaluable and comprehensive resource for freelancers, art buyers, and business managers--a real bible. I gave the previous edition of this book a 4 star rating for those reasons and continue to give that large portion of the book the same rating. The Pricing charts for freelance illustration however, need a strong ALERT. If one quotes the fees in these charts or budgets these figures with no adjustments, the fees in these charts will remain the same, year after year, ad infiniteum because the same figures will continue to be reported. In comparing figures from previous editions, many of these figures in these have remained exactly the same or even gone down for at least a decade. THE FEES WERE HIGHER IN 1991, TEN YEARS AGO Even in places where they have gone up, and if one considers inflationary adjustments, the scenario is even more negative. From 1991-2001, the inflationary adjustment based on the Bureau of Labor Statistics' Consumer Price Index is 31%. To compare, if the price for the front cover of a paperback trade book, major distribution is suggested in the1991 edition to be $3000, and in the 2001 edition the range of fees reported is $1500- $3000, something is wrong. That inflation adjusted fee of $3000 in 1991 would be almost $4000 today. The scenario is no better in other areas like advertising, corporate, and magazine editiorial. If a freelancer does 2 dozen jobs like this a year, at the stagnated fee, if would mean a $24,000 loss of income compared to 1991. That loss is even higher when you factor in capital expenditures in technology-computers, printers, scanners, websites--which didn't exist before.Read more ›
5 Comments Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
17 of 17 people found the following review helpful By itsjoev on August 13, 2001
I've read about the shortcomings others are citing, but I just don't see them. The amount and kind of information that a professional graphic artist, designer or illustrator, needs has exploded, and it's unrealistic that any book can keep up with the variety and complexity of projects that we're faced with everyday. This reference does a MAGNIFICENT job of distilling the essential factors that go into a pricing decision. The ultimate decision rests with the artist about what to charge. This book has been a lifesaver and continues to be dog-eared at every turn....it's SO valuable.
You can blame it for not keeping the x-acto knife sharp, and lots of other challenges that designers and illustrators face, but it does a FANTASTIC job of doing what it sets out to do: provide a professional graphic artist with the tools needed to make a pricing decision.
One reading of it will give you the confidence to MORE THAN make up for the purchase price.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
20 of 23 people found the following review helpful By A Customer on November 20, 2003
I found that the prices given in this book were way off for my demographic and line of work. With the knowledge of bidding my own freelance jobs and hiring designers for the firm that I work for that the pay scales in this book are way out of wack. I'm not saying that they are all over priced like other readers might assume. I found that many estimates to be quite low.
You run the risk of losing a job because your bidding estimate is to high in some instances and in other given estimates you are going to lose a lot of money. The given freelance hourly rate for an Art Director is $55.00. That is way under what the market pays in the area and industry that I work in.
You will also find pricing like this: National advertising campaign (Print Media) between $11,000-$25,000. There are no specific variables given to this enormous disparity in pricing.
There is a heap of useful information in this book, but pricing isn't one of them. In fact it's bloody useless.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
9 of 9 people found the following review helpful By Coronakwl on July 10, 2002
Whether you're a one-person design firm, part of a small staff firm, or a corporate in-house designer, you will need this book. Anyone who is seriously considering making a career of design should get the Guide as well. This book provides invaluable advice on the design process, dealing with clients, graphical standards, sample contracts, sample costing sheets, and a listing of invaluable reference and resources in the back. The biggest strength the Guide has is detailed explainations of different areas of design. How many times have you gone into a meeting with a new client and had to differentiate between the many specialization in design for your prospect? Just about everything is covered...illustration, print graphics, web design, fabric design, video, audio...with sufficiently detailed information to help keep you on track. Many's the time I have actually quoted from the copyright and contracts section of this book when clients got balky on payment or terms. Anybody who is freelancing, starting out, or working in a small firm owes themselves the favor of getting this book.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
8 of 8 people found the following review helpful By Bethany Primrose on August 15, 2003
Verified Purchase
Like most college design students, and recent graduates, the way you financially support yourself while waiting for that great fuul-time job, is by picking up freelance jobs. As I found shortly after graduation, I had absolutely no idea what I should have been charging, and I was being vastly taken advantage of. This book will tell you EXACTLY what you should be charging, for every possible job. It is not only for newcomers to the field. Every designer and artist I know, agrees that this book is a must to have on your shelf, and reference often.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Most Recent Customer Reviews

Search