Graphic Artists Guild Handbook: Pricing & Ethical guidelines, 12th Edition is the industry bible, containing information all graphic artists and their clients need to buy and sell work in a totally professional manner. This edition has been revised and updated to provide all the information you need to compete in an industry moving at lightning speed.
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Most Helpful Customer Reviews
14 of 17 people found the following review helpful:
1.0 out of 5 stars
Good starting place, but out of date.,
This review is from: Graphic Artists Guild Handbook: Pricing & Ethical Guidelines (Graphic Artists Guild Handbook: Pricing & Ethical Guidelines) (Paperback)
I'm a graduating senior in Illustration and I bought this book to use as a guideline for prices but when I brought it in to school all of my teachers, who are working illustrators them selves told me I wasted my money. They told me that this book is only useful as a first indication to someone like me who has literally no idea of what market value for different illustrations are but that the information in this book is obtained by surveys sent out to illustrators and designers. In some cases they got 4 back, 3 of which were from retired people, meaning that for that section the information is just 1 persons opinion, though it's presented as the final word on the situation. As a result of the book being compiled this way the prices almost never change or go up and this book is a large contributing factor to the fact that prices for illustration and design are still in the same place they were 20 years ago. This book is only good for someone who has no idea at all what to charge, but it does more harm then good and at the advice of every working illustrator and designer I've talked to it's a waste of money.
4 of 4 people found the following review helpful:
5.0 out of 5 stars
Don't buy any book until you've read this one!,
By
This review is from: Graphic Artists Guild Handbook: Pricing & Ethical Guidelines (Graphic Artists Guild Handbook: Pricing & Ethical Guidelines) (Paperback)
I've illustrated over 20 children's books, 10 of which without this book. Once I used the contracts from this book, I got paid what my time was worth! Great tips on pricing what your work and time. Most importantly, selling artist usage rights to multiple users. Who says your efforts can't be duplicated from one project to the next. This book is Gold! Pick up a copy and use it! Only for serious individuals wanting to do business in the real world. I recommend this book to authors, publishers, and anyone I work with.
4 of 5 people found the following review helpful:
5.0 out of 5 stars
Buy this book before the paranhas eat you alive!,
By Spilt Ink (Los Angeles, CA) - See all my reviews
This review is from: Graphic Artists Guild Handbook: Pricing & Ethical Guidelines (Graphic Artists Guild Handbook: Pricing & Ethical Guidelines) (Paperback)
I can tell you from first hand experience that there is absolutely NO SHORTAGE of employers who are ready to swindle out-of-work designers. I've ran into an employer that had me doing senior level work as an un-paid intern (I am happy to say that I wrangled money out of her in the end). And on another occasion there was an employer that as part of the interview had me work for 3 hours on her project under the pretense of testing my skills!
These people are parasites and although I've learned the hard way, there will always be other fresh meat to take advantage of. Which is why if you are a legitimate designer or artist for hire, I highly recommend purchasing this book from the Graphic Artists Guild. I wish I had bought the book before I even graduated as the information is invaluable. Not only is it helpful for you but it is also helps raise the standard of the field as a whole.
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