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Graphic Artists Guild Handbook: Pricing & Ethical Guidelines (Graphic Artists Guild Handbook: Pricing & Ethical Guidelines) Paperback – September 12, 2007


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Product Details

  • Paperback: 352 pages
  • Publisher: Graphic Artists Guild; Twelfth Edition edition (September 12, 2007)
  • Language: English
  • ISBN-10: 0932102131
  • ISBN-13: 978-0932102133
  • Product Dimensions: 1 x 7 x 11.7 inches
  • Shipping Weight: 2.4 pounds
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (28 customer reviews)
  • Amazon Best Sellers Rank: #747,360 in Books (See Top 100 in Books)

Customer Reviews

4.6 out of 5 stars
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See all 28 customer reviews
Very informative, clear and to the point.
Hector
If you are working professionally at graphic design, this book is a "must have".
C. Oliver
Once I used the contracts from this book, I got paid what my time was worth!
markwayneadams

Most Helpful Customer Reviews

17 of 21 people found the following review helpful By Henry A. Frank on March 27, 2009
Format: Paperback
I'm a graduating senior in Illustration and I bought this book to use as a guideline for prices but when I brought it in to school all of my teachers, who are working illustrators them selves told me I wasted my money. They told me that this book is only useful as a first indication to someone like me who has literally no idea of what market value for different illustrations are but that the information in this book is obtained by surveys sent out to illustrators and designers. In some cases they got 4 back, 3 of which were from retired people, meaning that for that section the information is just 1 persons opinion, though it's presented as the final word on the situation. As a result of the book being compiled this way the prices almost never change or go up and this book is a large contributing factor to the fact that prices for illustration and design are still in the same place they were 20 years ago. This book is only good for someone who has no idea at all what to charge, but it does more harm then good and at the advice of every working illustrator and designer I've talked to it's a waste of money.
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5 of 5 people found the following review helpful By markwayneadams on July 25, 2008
Format: Paperback
I've illustrated over 20 children's books, 10 of which without this book. Once I used the contracts from this book, I got paid what my time was worth! Great tips on pricing what your work and time. Most importantly, selling artist usage rights to multiple users. Who says your efforts can't be duplicated from one project to the next. This book is Gold! Pick up a copy and use it! Only for serious individuals wanting to do business in the real world. I recommend this book to authors, publishers, and anyone I work with.
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5 of 6 people found the following review helpful By Spilt Ink on January 12, 2009
Format: Paperback
I can tell you from first hand experience that there is absolutely NO SHORTAGE of employers who are ready to swindle out-of-work designers. I've ran into an employer that had me doing senior level work as an un-paid intern (I am happy to say that I wrangled money out of her in the end). And on another occasion there was an employer that as part of the interview had me work for 3 hours on her project under the pretense of testing my skills!

These people are parasites and although I've learned the hard way, there will always be other fresh meat to take advantage of. Which is why if you are a legitimate designer or artist for hire, I highly recommend purchasing this book from the Graphic Artists Guild. I wish I had bought the book before I even graduated as the information is invaluable. Not only is it helpful for you but it is also helps raise the standard of the field as a whole.
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1 of 1 people found the following review helpful By Scott C. Boggs on May 12, 2010
Format: Paperback Verified Purchase
I purchased this in hopes of using it to refine my contracts and proposals, but it falls a little short. I suppose, if you treat your business as more of a in-and-out service firm, the contracts might work well. However, in the case of my design studio which often offers lengthy proposals with extensive contract verbage at the end, it didn't shed much light on how to ensure all my legal bases are covered in an ever-more-complex world of design and development.
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1 of 1 people found the following review helpful By Maria C. Hernandez on June 8, 2009
Format: Paperback
I'm a freelance graphic/web designer who is looking for good resources on developing contracts and average pay rates. This is by far a very handy resource to have around.
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1 of 1 people found the following review helpful By C. Brillhart on August 31, 2008
Format: Paperback Verified Purchase
Priceless and necessary material for all graphic artists, especially those like me that are just beginning to get some sort of grasp on how much things should cost.
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1 of 1 people found the following review helpful By Hector on July 10, 2008
Format: Paperback Verified Purchase
So much information that it will take a lot of time to read it all, but it is so well written and with the right and necessary information that it is a must for everyone in this field. Very informative, clear and to the point. Covers almost every aspect of the Graphic Artist business. Will help a lot, specially with themes regarding your rights and obligation, what is to be expected from an artist and what should an artist expect from others.

The price tables are not accurate for everyone since I believe that there are different markets for different reasons, geographical, economical targets and so on... so you should not expect them to apply exactly to you, but those are really good points of reference you should consider and seriously evaluate.

I don't like the cover at all since it is very confusing and non practical, specially if you are looking for this book in a bookstore by reference and not knowing how it looks like, since it is hard to read it's title at first glance, which I think is a huge violation to the basic rules of commercial design. I think it should have some practical and useful design for that matters. Thats's a no, no, for something coming from an "Artist" Guild. Actually it is an ugly cover (sorry for the artist who created it). The size of it does not help to make it a carry on book say to read everywhere, but for the amount of information it carries, I don't see any more practical shape.

Buy it!
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1 of 1 people found the following review helpful By C. Schmid on November 2, 2007
Format: Paperback
This is an excellent technical book, with a wealth of information between the covers. Most of that information seems "crammed" into the odd sized pages, and reads like a technical manual. For a handbook that's current and relevant, I can't think of a better one out there.
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