Graphic Artists Guild Handbook (Graphic Artists Guild Handbook of Pricing and Ethical Guidelines) [Paperback]

Graphic Artists Guild (Author)

Book Description

Series: Graphic Artists Guild Handbook of Pricing and Ethical Guidelines | Publication Date: March 15, 1997

The most respected single reference for buyers and sellers of creative work -- the one thousands of designers consult to determine fair prices and fair practice.

The Handbook is back, 3 years after the last edition. Assembled by the national organization for graphic artists, it contains the latest, essential information on business, pricing and ethical standards for nearly every discipline in the visual communications industry -- from advertising to publishing to corporate markets.
-- reputation as the source on fair prices and practice
-- contains important updates on technology standards/practices, pricing for Web page design and more
-- offers the most complete and specific look at how a variety of specific design, art and illustration services are priced-based on a survey of more than 20,000 graphic designers and illustrators
-- includes sample contracts and important how-to information

Product Details

• Paperback: 313 pages
• Publisher: Graphic Artists Guild; 9 edition (March 15, 1997)
• Language: English
• ISBN-10: 0932102093
• ISBN-13: 978-0932102096
• Product Dimensions: 12 x 6.9 x 1 inches
• Shipping Weight: 2 pounds
• Average Customer Review: 4.1 out of 5 stars  See all reviews (8 customer reviews)
• Amazon Best Sellers Rank: #1,567,620 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

68 of 72 people found the following review helpful:

5.0 out of 5 stars The ultimate business resource for artists and designers, March 31, 1998

By 

A Reader (New York City, USA) - See all my reviews

This review is from: Graphic Artists Guild Handbook (Graphic Artists Guild Handbook of Pricing and Ethical Guidelines) (Paperback)

Although there are thousands of books of business advice available for sale, very few address the issues of unique importance to creatives. There are thousands of how-to books on creating visual images, technique and design that ignore the non-glamourous aspects of art. This precisely focused handbook of solutions is a testimonial to the dedication of the Graphic Artists' Guild to its mission "to promote and protect the economic interests of artists."

Anyone with an interest in earning money through graphic design, interactive media, illustration, multimedia, broadcast design, or photography needs this invaluable resource. Every aspect of project planning, proposal development, pricing trends, budgeting, legal, intellectual property and contractual issues, working with artists' representatives, billing procedures, credit, and collections is covered in depth and organized in a clear and concise format, with step-by-step information and resources. Truly the most current and thoroughly researched book in its genre; it's the essential, real world guide to doing business and for every creative, from the aspiring student to the most seasoned pro.

If you are interested in creating art for profit, you will benefit from an investment in this book.

33 of 37 people found the following review helpful:

5.0 out of 5 stars Mandatory Reading, August 9, 2000

By A Customer

This review is from: Graphic Artists Guild Handbook (Graphic Artists Guild Handbook of Pricing and Ethical Guidelines) (Paperback)

This is the most comprehensive guide to pricing illustration and graphic design available. If you are a professional or thinking of becoming one, then this book provides the kind of in depth information you need to run a successful business. GET IT TODAY.

It's not a how-to... there are plenty of those around.

WHAT IT IS is a detailed resource of the tools you need to sell your work for a fair price and retain the rights to that work. Sample contracts are provided that cover a variety of situations from an artist-rep agreement to a Multimedia job order confirmation.

Next time you ask "what do I charge for that?!?!?", turn to this book. It'll save your business and repay the cost of purchase many many times over.

24 of 27 people found the following review helpful:

5.0 out of 5 stars THE BUSINESS BIBLE FOR FREELANCE ILLUSTRATORS, November 3, 1999

By A Customer

This review is from: Graphic Artists Guild Handbook (Graphic Artists Guild Handbook of Pricing and Ethical Guidelines) (Paperback)

THIS BOOK IS A MUST FOR ALL ILLUSTRATORS who want to work in the marketplace as a professional, by the industry's standards. Don't try to freelance without it; be informed! I have used the Guidelines daily for 20 years, and might be a "starving artist" if I didn't.