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Graphic Artist's Guild Handbook of Pricing and Ethical Guidelines (Graphic Artists Guild Handbook: Pricing & Ethical Guidelines) Paperback – September 29, 2010
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Top Customer Reviews
Fact is, this edition was barely on target when published in 2010. Today, it's quaint. Please, please, GAG, write a revised version for the market we inhabit in 2012-13. I certainly can't use your 2010 book any more.
One reviewer criticized the cover and felt embarrassed referencing it to clients. Tastes vary and I also have not been a fan of the cover designs over the years. I don't reference this book to my clients because it isn't intended for that. In our studio we are interested in working with clients up to a point. Many of them are not educated about the process. I try to guide them and explain to them the difference in services and that a great design idea will make them money instead of costing them. We also encourage them to do research and talk to some of our happy clients and other designers because we feel that there has to be a good fit for a successful outcome.
This book is and has been *the* resource for the creative profession and helps maintain a high standard while preserving a living wage, especially in light of out sourcing and crowd sourcing. This book reminds us of the value our ideas and their manifestation bring to the table and helps us maintain a higher standard in a competitive world that is frequently undercut by laymen or lack of talent.
My assistant is venturing out on her own and beginning to build a freelance business. I introduced her to this guide (I was surprised she didn't know already) and she raved about the wealth of information and how perfectly the book fits her needs.
There are many great business books for creative professionals, "Pricing and Ethical Guidelines" is a staple in every creative studio.
I'm an artist, not a businessman. While I have fantastic creative ideas concerning business, it is not my natural state to behave according to the statutes of business, to "snap into" pricing minded, business minded decisions as I contemplate design choices beyond budgetary restrictions or output requirements.
This book filled in that cloudy, fuzzy other world that I know exists, yet is an art in and of itself. The structure, and language of dealing with business agreements, is a different codex to some degree than the language of designing projects. This book has from front to back, almost an overload of information.
That clunky, complex, difficult to navigate realm of "titles" for the jobs that we as artists do always bothers me and my lack of knowledge on such things felt like a frustrating wall keeping me out of confident exchanges. If you ever wondered what a specific role does, or what it is called, reading this book front to back will inform you. While it makes zero difference to my brain that you have delegated categorical differences between highly similar positions requiring creative problem solving, it does matter to corporate structure, and to clients because they lack the language to know the difference. This book ran through, in a more than detailed way, each position, from each creative field.Read more ›
Most Recent Customer Reviews
I reference this book on a regular basis. highly recommend for anyone who is starting off in the freelance illustration world.Published 5 days ago by J. Burton
Very useful as a go to guide for the industry of graphic design and freelancing. Though it is targeted to graphic designers I find that some of its contents are universal to other... Read morePublished 14 months ago by Suzette Urbano
I bought this as a second hand book but it was just as new! Great book too. Every graphic designer needs to have!Published 15 months ago by L Perry
Always a great reference. I had purchase the previous edition and had expected a bit more updates. But perhaps that's due to the unfortunately trend in the design industry after... Read morePublished 16 months ago by Garman H