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Graphic Artist's Guild Handbook of Pricing and Ethical Guidelines (Graphic Artists Guild Handbook: Pricing & Ethical Guidelines) Paperback – September 29, 2010


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Editorial Reviews

About the Author

The purpose of the Graphic Artists Guild is to promote and protect the social, economic and professional interests of its members. It is committed to improving conditions for all graphic artists (including, but not limited to: animators, cartoonists, designers, illustrators and digital artists) and raising standards for the entire industry. The Guild embraces graphic artists at all skill levels.
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Product Details

  • Series: Graphic Artists Guild Handbook: Pricing & Ethical Guidelines
  • Paperback: 352 pages
  • Publisher: Graphic Artists Guild; Thirteenth Edition edition (September 29, 2010)
  • Language: English
  • ISBN-10: 0932102158
  • ISBN-13: 978-0932102157
  • Product Dimensions: 7 x 1 x 12 inches
  • Shipping Weight: 2.3 pounds (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (79 customer reviews)
  • Amazon Best Sellers Rank: #301,919 in Books (See Top 100 in Books)

Customer Reviews

4.6 out of 5 stars

Most Helpful Customer Reviews

52 of 58 people found the following review helpful By EricinLA on November 10, 2012
Format: Paperback
These used to be go-to sources for pricing, but the enduring recession and bad business climate for creatives makes it a resource in dire need of an update. Pricing is too high, whole industries are under-represented or, as represented, comically unrealistic. Any fee guidance for web design or interactive multimedia should be taken with heaping spoonfuls of salt. Contracts for modern design technologies are even worse.

Fact is, this edition was barely on target when published in 2010. Today, it's quaint. Please, please, GAG, write a revised version for the market we inhabit in 2012-13. I certainly can't use your 2010 book any more.
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9 of 9 people found the following review helpful By Rich on February 8, 2011
Format: Paperback Verified Purchase
This book is awesome and has everything you need to get started. very clear and concise and although it doesn't give it to you on a silver platter it allows you to view the info and thus make educated decisions pushing forward. It has all the information regarding taxation, billing your clients, it even has example forms for you to use right away. if your looking for info regarding the setup of your graphic design or web design business this is the book you want. i even suggest joining the guild which is what i will be doing shortly. [...]
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8 of 8 people found the following review helpful By Myde on March 28, 2011
Format: Paperback Verified Purchase
Very informative and useful book! I find it especially helpful for planning my pricing for projects, and what I should pay other creatives when I contract a job out. It also has a wonderful set of forms to work from, including contracts and estimate sheets. I would definitely recommend this book to anyone in the creative field struggling with protocols and how to price their work!
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9 of 10 people found the following review helpful By A. Beason on March 28, 2011
Format: Paperback Verified Purchase
Highly recommend this latest edition of the GAG Handbook, especially for freelancers starting their own business. Lots of information about contracts, pricing and working with clients. Sample contract forms are a great starting point for developing you own documents.
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4 of 4 people found the following review helpful By Cordelia Gray on July 10, 2011
Format: Paperback Verified Purchase
I get excited when the Graphic Artist's Guild releases their updated edition of the "Pricing and Ethical Guidelines." It is interesting to see how fee structures have changed over the years. I have noticed, like many professions out there, the design industry has been stagnant while expenses and cost of living have gone up.

One reviewer criticized the cover and felt embarrassed referencing it to clients. Tastes vary and I also have not been a fan of the cover designs over the years. I don't reference this book to my clients because it isn't intended for that. In our studio we are interested in working with clients up to a point. Many of them are not educated about the process. I try to guide them and explain to them the difference in services and that a great design idea will make them money instead of costing them. We also encourage them to do research and talk to some of our happy clients and other designers because we feel that there has to be a good fit for a successful outcome.

This book is and has been *the* resource for the creative profession and helps maintain a high standard while preserving a living wage, especially in light of out sourcing and crowd sourcing. This book reminds us of the value our ideas and their manifestation bring to the table and helps us maintain a higher standard in a competitive world that is frequently undercut by laymen or lack of talent.

My assistant is venturing out on her own and beginning to build a freelance business. I introduced her to this guide (I was surprised she didn't know already) and she raved about the wealth of information and how perfectly the book fits her needs.

There are many great business books for creative professionals, "Pricing and Ethical Guidelines" is a staple in every creative studio.
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2 of 2 people found the following review helpful By CKH on January 13, 2013
Format: Paperback Verified Purchase
I attend a low end community college at the moment in order to save on educational costs. The debate about needing school for art is for another topic. It works for me because structure is fantastic as a motivator for an otherwise sprawling creative mind. Hence, this book is helpful for the same reason.

I'm an artist, not a businessman. While I have fantastic creative ideas concerning business, it is not my natural state to behave according to the statutes of business, to "snap into" pricing minded, business minded decisions as I contemplate design choices beyond budgetary restrictions or output requirements.

This book filled in that cloudy, fuzzy other world that I know exists, yet is an art in and of itself. The structure, and language of dealing with business agreements, is a different codex to some degree than the language of designing projects. This book has from front to back, almost an overload of information.

That clunky, complex, difficult to navigate realm of "titles" for the jobs that we as artists do always bothers me and my lack of knowledge on such things felt like a frustrating wall keeping me out of confident exchanges. If you ever wondered what a specific role does, or what it is called, reading this book front to back will inform you. While it makes zero difference to my brain that you have delegated categorical differences between highly similar positions requiring creative problem solving, it does matter to corporate structure, and to clients because they lack the language to know the difference. This book ran through, in a more than detailed way, each position, from each creative field.
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Graphic Artist's Guild Handbook of Pricing and Ethical Guidelines (Graphic Artists Guild Handbook: Pricing & Ethical Guidelines)
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