Customer Reviews

Graphic Artists Guild Handbook (Graphic Artists Guild Handbook of Pricing and Ethical Guidelines)

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Although there are thousands of books of business advice available for sale, very few address the issues of unique importance to creatives. There are thousands of how-to books on creating visual images, technique and design that ignore the non-glamourous aspects of art. This precisely focused handbook of solutions is a testimonial to the dedication of the Graphic Artists' Guild to its mission "to promote and protect the economic interests of artists."

Anyone with an interest in earning money through graphic design, interactive media, illustration, multimedia, broadcast design, or photography needs this invaluable resource. Every aspect of project planning, proposal development, pricing trends, budgeting, legal, intellectual property and contractual issues, working with artists' representatives, billing procedures, credit, and collections is covered in depth and organized in a clear and concise format, with step-by-step information and resources. Truly the most current and thoroughly researched book in its genre; it's the essential, real world guide to doing business and for every creative, from the aspiring student to the most seasoned pro.

If you are interested in creating art for profit, you will benefit from an investment in this book.

This is the most comprehensive guide to pricing illustration and graphic design available. If you are a professional or thinking of becoming one, then this book provides the kind of in depth information you need to run a successful business. GET IT TODAY.

It's not a how-to... there are plenty of those around.

WHAT IT IS is a detailed resource of the tools you need to sell your work for a fair price and retain the rights to that work. Sample contracts are provided that cover a variety of situations from an artist-rep agreement to a Multimedia job order confirmation.

Next time you ask "what do I charge for that?!?!?", turn to this book. It'll save your business and repay the cost of purchase many many times over.

THIS BOOK IS A MUST FOR ALL ILLUSTRATORS who want to work in the marketplace as a professional, by the industry's standards. Don't try to freelance without it; be informed! I have used the Guidelines daily for 20 years, and might be a "starving artist" if I didn't.

The only defense the art community has aside from a tough upper lip is the wisdom provided within "The Handbook". I have been using this guide since I began freelance design at the age of 20. It has never let me down no matter the situation. Everything from traditional media to web-design and 3D animation is referenced within it's pages.

Invaluable resource for job hunters as well as freelancers. Lets you know the market value of your skills. (Some could, perhaps, use it as a negotiating tool at raise time, too.) The ethical guidelines are also a must.

I live by these rules everyday. Highly recommended

In the graphics industry, communication is the name of the game. There's no point having a message if your intended audience can't read it. Why on God's green earth, then, are the covers to both this edition and the previous one so hideous? It's like a Where's Waldo maze just to make out the name of the book! Both covers are horrible examples of graphic design, and it doesn't speak well to what the art buyers must be paying good money for. Now, once you get past the cover to the inside, here is good information, somewhat generalized, about the prices publishing companies, newspapers, ad agencies and the like in New York City are charging for their artists. Those of us outside that zone will have to adjust accordingly, I suppose. So my suggestion is to buy the book, rip off the front and back cover and make one of your own. It's bound to be better than what the "pro"s have done.

rules are meant to be broken! dont follow this book, dont follow any graphic design "rule" book. dont buy it!