Graphic Communications: Design through Production [Hardcover]

Martin L. Greenwald (Author), John C. Luttropp (Author)

Book Description

Publication Date: June 19, 1996

State-of-the-art information to prepare professionals in the communications or graphic arts industry to use today s technology in the design and production of the printed page. A discussion of historical perspectives, in contrast to state-of-the-art technologies, examines the traditional processes as they relate to current applications.

Editorial Reviews

About the Author

Martin L. Greenwald is a Professor in the Department of Art and Design at Montclair State University. He has written eight books on subjects ranging from graphic design to solar and alternative energy conversion. Professor Greenwald received his BS from New York University, his MS from the City College of New York, and his EdD from New York University.

John C. Luttropp is Chairperson of the Department of Art and Design at Montclair State University in Montclair, New Jersey. He has been a graphic designer and educator for more than 20 years. Professor Luttropp received his MFA in Advertising Design from Syracuse University and his BFA in Sculpture from the Milwaukee Institute of Art & Design.

Product Details

• Hardcover: 750 pages
• Publisher: Delmar Cengage Learning; 1 edition (June 19, 1996)
• Language: English
• ISBN-10: 0827364598
• ISBN-13: 978-0827364592
• Product Dimensions: 9.3 x 7.6 x 0.9 inches
• Shipping Weight: 1.9 pounds
• Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #2,030,396 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

4.0 out of 5 stars A good foundation in printing & publishing., May 14, 1999

By A Customer

This review is from: Graphic Communications: Design through Production (Hardcover)

A textbook covering both the historical development and contemporary application of graphic communication methods. The authors provide a very good foundation for a full understanding of the printing and publishing production cycle. Numerous photographs and illustrations support the text.