Graphic Design History traces the social and cultural role of visual communication from prehistory to the present, connecting what designers do every day to a history of innovative graphic forms and effects. It offers a unique and exciting set of critical lenses for thinking about the cultural purpose and historical dimensions of the graphic designer’s work, placing emphasis on the relevance of the history to the practices of designers today. Designed by the authors, the book is beautiful, spacious, and elegant. Clearly organized into three content-rich layers, it is informative yet lively and driven by ideas that offer ways of thinking about graphic design from a wealth of historical examples
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About the Author
Johanna Drucker is the Breslauer Professor of Bibliographical Studies at the University of California, Los Angeles. She has been on the faculty of Yale University, SUNY Purchase, Columbia University, and the University of Virginia, as well as holding a Mellon Faculty Fellowship at Harvard, a Fulbright Fellowship, and a Getty Fellowship. Her previous publications include The Alphabetic Labyrinth (1995), The Century of Artists’ Books (1995), The Visible Word (1994), and Sweet Dreams (2005). She is also known for her work as a book artist and visual poet.
Emily McVarish is Associate Professor of Graphic Design at California College of the Arts, where she teaches experimental typography and writing, design history and theory, and topical studios. A writer, designer, and book artist, she has maintained a hybrid practice in San Francisco since 1990. Her work has been exhibited internationally, published by Granary Books, and collected by Harvard University and the British Library, among other major libraries and museums. Her writing has been featured in Visible Language and Design and Culture.
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Most Helpful Customer Reviews
15 of 17 people found the following review helpful:
5.0 out of 5 stars
Lively and Thoughtful Survey of the Field,
By
This review is from: Graphic Design History: A Critical Guide (Paperback)
This book is a splendid addition to the field of Graphic Design History. Until recently the study of graphic design lacked the sort of critical analysis that art historians have routinely lavished on painting or sculpture. Drucker and McVarish do a great job of engaging the reader in their thought processes. Some of the best pages are mash-ups of colorful and diverse graphics with interjected commentary and questions. For example, the two-page spread presenting Chinese oracle scripts, Sumerian cuneiform, and a Mayan codex is bisected by a horizontal red ribbon of text asking: What is the written equivalent of an ironic inflection? What is the spoken equivalent of a sans serif face?
I had the opportunity to see this text of this book before it was published. The book design is splendid. One might quibble with certain inclusions or ommisions, but overall this volume is extraordinary. The writers left me thinking anew about the impact and importance of graphic design. I teach a graphic design history class, and I found it thought provoking.
5.0 out of 5 stars
Graphic Design History:A Critical Guide,
By Robin Joy Dore (El Cajon, California) - See all my reviews
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This review is from: Graphic Design History: A Critical Guide (Paperback)
This is a really great book. It's informative, it's thorough and if you enjoy history, or even if you don't, it's interesting to read. It's especially good for class.
2 of 4 people found the following review helpful:
5.0 out of 5 stars
Graphic Design History: A Critical Guide,
By Diana (Australia) - See all my reviews
Amazon Verified Purchase(What's this?)
This review is from: Graphic Design History: A Critical Guide (Paperback)
Excellent. Very well written and engaging - great ideas for class discussions. Have recommended the book to friends and colleagues.
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