Customer Reviews

Graphic Design: Inspirations and Innovations

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This book is full of inspiration, including the artists comments on how they form their own ideas and the process they take to create a finished product. I highly recommend this book for anyone looking to find new ways to be inspired.

Enter with a creative mind and this book will take you on the journey to making more shrewd and unpredictable design choices. Numerous design professionals are profiled and provide interesting and inspiring narratives of various design problems and how they were solved. A section called "Working Out Your Ideas" examines different approaches for bringing ideas to fruitation - the basic theory being that the design problem itself tends to navigate the designer to the final product.

The text versus illustration volume is fairly evenly balanced. Martin's engaging and easy-going writing style, plus heaps of visuals and work sample photos led me to finishing the entire book in one evening and I often refer back to yellow-tabbed passages. This 130-page paperback is a decent value as design books can be expensive. A good read for those planning to enter or re-enter the field of graphic design. Also recommended for an in-depth study of creative process: Julia Cameron's "The Artist's Way."