This newly revised book was first published in 1965. Elements of image and form are analysed and examined with regard to their inherent laws. The lessons of methodical design are used today in computer monitor design as well. The desktop publishing technique requires very clear conceptual and methodical working processes. This book, which is divided into computer-system-friendly sections, will thus serve this new circle of users as a valuable introduction.
--This text refers to an alternate
Paperback
edition.
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4 of 4 people found the following review helpful:
5.0 out of 5 stars
Saying more with less: priceless visual guide to design fundamentals,
By This gets at the essence of what motivates Hofmann's thinking and teachings. Design is about problem solving and Hofmann's work is a clear and beautiful expression of the design process, at its most basic. The book describes the relationships of the dot and the line within a wide range of compositions that explore balance, hierarchy and rhythm. A classic guide for motion media students/teachers and graphic designers alike. Beautifully illustrated, this book implicitly follows the strong methodologies established at the Basel School of Art.
8 of 10 people found the following review helpful:
4.0 out of 5 stars
A Deserved Classic But Incomplete,
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This review is from: Graphic Design Manual: Principles and Practice (Paperback)
You'd expect a book with the title "Graphic Design Manual" to be comprehensive, covering all the fundamentals of graphic design. This book falls far, far short of being a complete guide to graphic design. To give you an idea of how short, the book has a dozen pages of text. That's it. I know graphic designers are fond of pictures but 12 pages of text out of 172 for a manual? (I'm reviewing my copy which is the 1965 edition.)
That said, this *is* a good book on design. The little text that there is is informative and the graphics nicely illustrate and extend the text. Much of content of the book has to be generated by the reader himself, as he reads the brief introductory text and then studies the examples. Hofmann's approach is logical and hierarchical. He starts off with the basics and illustrates each with a simple series of graphics. Then over the course of a few pages the examples get progressively more complex but still depend upon and illustrate the point/s being discussed. I highly recommend this book to someone who wants to learn or refresh their grasp of the fundamentals of design. Hofmann is a master and the graphics he has chosen for this book are compelling and informative. This book is probably beyond the novice level as it is so compressed, with very little discussion of each point but a lot of examples. A beginner will be hard pressed to follow the development of examples without some more guidance as to what he is looking at and how the more complex graphics relate to the original point. But still, you will learn a lot from this book, especially if you return to it later in your design education. In short, despite its title this book does not cover graphic design, it covers the elements of design, things such as the dot, the line, text and illustration and the interplay between these elements. You will not find any discussion of important principles such as hierarchy, alignment, grids, layout, color (in fact all graphics are black and white). This is however a valuable book that deserves careful study and will teach you a lot about the fundamentals of design.
3 of 6 people found the following review helpful:
3.0 out of 5 stars
A Classic?,
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I picked this up because it's listed on nearly every Graphic Design reading list. Reviews rave about it and call it a classic. At the risk of sounding like a philistine, I don't get it.
There's a nice little intro by Armin Hoffman, where he touches on some of the core elements to visual design (dots, line, contrast, letters). After that, it's approximately 150 pages of black & white form studies. You get out of it what you put into it, I suppose. Also, the price of this book is a little ridiculous. It's a basic softcover with black & white printing coming in at less than 200 pages.
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