Not a graphic designer? Not a problem! Whether the project's a birthday card, a poster, or a flier, Graphic Design for Nondesigners is here to help. Twenty step-by-step projects for designing everything from Web sites to business cards to T-shirts are accompanied by a clear and concise initiation into the basic principles of graphic design—including the effective use of space, color, and type—presented in a way that's easy for anyone to start applying right away. Armed with this essential primer, nondesigners will have everything they need to go forth and create effective design with polish, panache, and grace.
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About the Author
Tony Seddon is a designer, author, and art director in England.
Graphic designer and author Jane Waterhouse lives in Melbourne.
Rick Landers is a New York City-based designer and illustrator.
Graphic designer and author Jane Waterhouse lives in Melbourne.
Rick Landers is a New York City-based designer and illustrator.
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Most Helpful Customer Reviews
7 of 7 people found the following review helpful:
4.0 out of 5 stars
First half alone makes it worth buying,
By kermit4 "kermie" (N. California) - See all my reviews
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This review is from: Graphic Design for Nondesigners: Essential Knowledge, Tips, and Tricks, Plus 20 Step-by-Step Projects for the Design Novice (Paperback)
I read through this book one afternoon at a book store and rushed home to order it from Amazon for less. I'd been looking for a basic overview of graphic design principles -- grids, use of color, grouping, etc. -- and found a great many books on design were more about the design of the book than about design instruction itself.
This book is obviously well designed and easy to read, but it's also rich with practical, takeaway information, tips like the basic rules of typography (knowing which fonts to use for different projects), how to choose coordinating colors and how grids can help you figure out where to place the different elements in your design. The first half of the book covers principles; the second half contains a series of specific projects, like how to design a brochure. I'm less interested in the projects, but contained within the steps for each project are valuable little nuggets on design project management that can also be applied in other ways. My only complaint is just that I wish the first half were longer, but that's more to say that the book is so good that I want more.
2 of 2 people found the following review helpful:
5.0 out of 5 stars
Easy to read, and pretty to look at!,
By okkie (NYC) - See all my reviews
This review is from: Graphic Design for Nondesigners: Essential Knowledge, Tips, and Tricks, Plus 20 Step-by-Step Projects for the Design Novice (Paperback)
I bought this book on a whim while perusing the shelves of Border's, and I LOVE it. I graduated with a BA in Fine Arts, but have been really interested in graphic design and typography lately. It has been so fun to read, and since the chapters are short, I can pick it up on and off throughout the day without skipping a beat!
I do not recommend this book to those who have no idea about where to start, or those looking for a step-by-step instruction manual. It's pretty general, and would be better for those who have a background in some creative field who are looking for advise or basic rules to follow. People who understand what makes a good image, but need a little push getting there will appreciate some of the basic principles this book outlines. While reading, I couldn't help but think of cousins who love art and design, and think it would be a great gift for the budding artist.
2 of 2 people found the following review helpful:
4.0 out of 5 stars
Beautiful beginners book with GREAT exercises,
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This review is from: Graphic Design for Nondesigners: Essential Knowledge, Tips, and Tricks, Plus 20 Step-by-Step Projects for the Design Novice (Paperback)
The book shows good and bad designs and most importantly shows you why they are bad.
Beginners book, but one of the best beginners books out there. If you complete all the exercises you wont automatically get your design degree and start up a design house with glass for walls, but you will have a pretty decent idea about design
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Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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