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Graphic Design for Nondesigners: Essential Knowledge, Tips, and Tricks, Plus 20 Step-by-Step Projects for the Design Novice Paperback – July 29, 2009


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Graphic Design for Nondesigners: Essential Knowledge, Tips, and Tricks, Plus 20 Step-by-Step Projects for the Design Novice + Creative Workshop: 80 Challenges to Sharpen Your Design Skills + Thinking with Type, 2nd revised and expanded edition: A Critical Guide for Designers, Writers, Editors, & Students
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Product Details

  • Paperback: 224 pages
  • Publisher: Chronicle Books (July 29, 2009)
  • Language: English
  • ISBN-10: 0811868311
  • ISBN-13: 978-0811868310
  • Product Dimensions: 8.6 x 6.7 x 0.7 inches
  • Shipping Weight: 1.4 pounds (View shipping rates and policies)
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (16 customer reviews)
  • Amazon Best Sellers Rank: #79,647 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Tony Seddon is a designer, author, and art director in England.

Graphic designer and author Jane Waterhouse lives in Melbourne.

Rick Landers is a New York City-based designer and illustrator.

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Customer Reviews

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The book is really good and it can be really helpful.
Ddb 11
While reading, I couldn't help but think of cousins who love art and design, and think it would be a great gift for the budding artist.
okkie
It's a very well-organized and helpful book for beginners.
Katherine Hessler

Most Helpful Customer Reviews

18 of 18 people found the following review helpful By kermit4 on November 10, 2009
Format: Paperback Verified Purchase
I read through this book one afternoon at a book store and rushed home to order it from Amazon for less. I'd been looking for a basic overview of graphic design principles -- grids, use of color, grouping, etc. -- and found a great many books on design were more about the design of the book than about design instruction itself.

This book is obviously well designed and easy to read, but it's also rich with practical, takeaway information, tips like the basic rules of typography (knowing which fonts to use for different projects), how to choose coordinating colors and how grids can help you figure out where to place the different elements in your design.

The first half of the book covers principles; the second half contains a series of specific projects, like how to design a brochure. I'm less interested in the projects, but contained within the steps for each project are valuable little nuggets on design project management that can also be applied in other ways.

My only complaint is just that I wish the first half were longer, but that's more to say that the book is so good that I want more.
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6 of 6 people found the following review helpful By okkie on July 9, 2010
Format: Paperback
I bought this book on a whim while perusing the shelves of Border's, and I LOVE it. I graduated with a BA in Fine Arts, but have been really interested in graphic design and typography lately. It has been so fun to read, and since the chapters are short, I can pick it up on and off throughout the day without skipping a beat!
I do not recommend this book to those who have no idea about where to start, or those looking for a step-by-step instruction manual. It's pretty general, and would be better for those who have a background in some creative field who are looking for advise or basic rules to follow. People who understand what makes a good image, but need a little push getting there will appreciate some of the basic principles this book outlines.
While reading, I couldn't help but think of cousins who love art and design, and think it would be a great gift for the budding artist.
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3 of 3 people found the following review helpful By Nathan Hackett on October 26, 2009
Format: Paperback Verified Purchase
The book shows good and bad designs and most importantly shows you why they are bad.
Beginners book, but one of the best beginners books out there.
If you complete all the exercises you wont automatically get your design degree and start up a design house with glass for walls, but you will have a pretty decent idea about design
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5 of 6 people found the following review helpful By W. Sweet on April 6, 2010
Format: Paperback
A very attractive book, with some nice projects. But I had read the Robin Williams books, and there wasn't a lot new here, except for some snazzy images. Do check out the Robin Williams books. They helped get me into design as a field and not just an avocation.
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1 of 1 people found the following review helpful By Carol on March 20, 2014
Format: Paperback Verified Purchase
This is a great help for those who can't spend money in small graphic design projects. The explanations are easy to understand, so you feel confident that you can do it, although it's clear that you are not turning into a professional graphic designer. This book is for people like me that are eager to design her own fliers, presentation cards or brochures with a better look than just putting information together.
The organization of the information is the best for finding the subject you want with great ease. The book has a lot of pictures, graphics and comparative examples that help the reader to better catch on the idea.
The author's sense of humour makes it enjoyable, too.

The book is divided in 6 sections, in my own words:
1.Materials and equipment you may need;
2. Basic knowledge about graphic design, like the use of space, structure, how to group contents;
3.Basic ingredients of graphic design, like color theory, harmony, fonts and alignment, the use of graphics and pictures;
4. Preparation for the work, like getting the pictures ready, information about printing;
5. Projects like invitations, tags and labels, newsletters, websites, brochures, fliers, posters, store signs, business stationery, banners, etc.

I'd recommend this book for those who are starting a business and don't have enough money to spend in this kind of work but would like a better presentation than before reading this book. It will help, for sure. Because small changes can improve the way you present your small business in the eye of the prospective customers.
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I don't feel that this book was for a beginner who knows nothing about this field. This books gives you a lot of stuff a beginner does not need or is irrelevant. People seem to forget what is means when a person truly does not know anything about a field when they write a book supposedly for that purpose. People who have no knowledge whatsoever needs an instructional step by step how to do book no a school lesson.
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I got this book for my brother, who is just starting to get his feet wet in graphic design. He loved it! It's a very well-organized and helpful book for beginners.
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By S.Couey on January 7, 2014
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I loved this book!!! I have a BA in Graphic Design, but was looking for a way to sum up my collegiate experience. This briefly skims through all the primary areas. Taking your design from random to planned. This was a gift for a friend, that thinks just cause he owns photoshop, means he knows design. Great buy!!!
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