Not a graphic designer? Not a problem! Whether the project's a birthday card, a poster, or a flier, Graphic Design for Nondesigners is here to help. Twenty step-by-step projects for designing everything from Web sites to business cards to T-shirts are accompanied by a clear and concise initiation into the basic principles of graphic design—including the effective use of space, color, and type—presented in a way that's easy for anyone to start applying right away. Armed with this essential primer, nondesigners will have everything they need to go forth and create effective design with polish, panache, and grace.
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About the Author
Tony Seddon is a designer, author, and art director in England.
Graphic designer and author Jane Waterhouse lives in Melbourne.
Rick Landers is a New York City-based designer and illustrator.
Graphic designer and author Jane Waterhouse lives in Melbourne.
Rick Landers is a New York City-based designer and illustrator.
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Most Helpful Customer Reviews
10 of 10 people found the following review helpful
By kermit4
Format:Paperback|Amazon Verified Purchase
I read through this book one afternoon at a book store and rushed home to order it from Amazon for less. I'd been looking for a basic overview of graphic design principles -- grids, use of color, grouping, etc. -- and found a great many books on design were more about the design of the book than about design instruction itself.
This book is obviously well designed and easy to read, but it's also rich with practical, takeaway information, tips like the basic rules of typography (knowing which fonts to use for different projects), how to choose coordinating colors and how grids can help you figure out where to place the different elements in your design.
The first half of the book covers principles; the second half contains a series of specific projects, like how to design a brochure. I'm less interested in the projects, but contained within the steps for each project are valuable little nuggets on design project management that can also be applied in other ways.
My only complaint is just that I wish the first half were longer, but that's more to say that the book is so good that I want more.
This book is obviously well designed and easy to read, but it's also rich with practical, takeaway information, tips like the basic rules of typography (knowing which fonts to use for different projects), how to choose coordinating colors and how grids can help you figure out where to place the different elements in your design.
The first half of the book covers principles; the second half contains a series of specific projects, like how to design a brochure. I'm less interested in the projects, but contained within the steps for each project are valuable little nuggets on design project management that can also be applied in other ways.
My only complaint is just that I wish the first half were longer, but that's more to say that the book is so good that I want more.
4 of 4 people found the following review helpful
By okkie
Format:Paperback
I bought this book on a whim while perusing the shelves of Border's, and I LOVE it. I graduated with a BA in Fine Arts, but have been really interested in graphic design and typography lately. It has been so fun to read, and since the chapters are short, I can pick it up on and off throughout the day without skipping a beat!
I do not recommend this book to those who have no idea about where to start, or those looking for a step-by-step instruction manual. It's pretty general, and would be better for those who have a background in some creative field who are looking for advise or basic rules to follow. People who understand what makes a good image, but need a little push getting there will appreciate some of the basic principles this book outlines.
While reading, I couldn't help but think of cousins who love art and design, and think it would be a great gift for the budding artist.
I do not recommend this book to those who have no idea about where to start, or those looking for a step-by-step instruction manual. It's pretty general, and would be better for those who have a background in some creative field who are looking for advise or basic rules to follow. People who understand what makes a good image, but need a little push getting there will appreciate some of the basic principles this book outlines.
While reading, I couldn't help but think of cousins who love art and design, and think it would be a great gift for the budding artist.
3 of 3 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
The book shows good and bad designs and most importantly shows you why they are bad.
Beginners book, but one of the best beginners books out there.
If you complete all the exercises you wont automatically get your design degree and start up a design house with glass for walls, but you will have a pretty decent idea about design
Beginners book, but one of the best beginners books out there.
If you complete all the exercises you wont automatically get your design degree and start up a design house with glass for walls, but you will have a pretty decent idea about design
Most Recent Customer Reviews
4.0 out of 5 stars
Good resource
This book is a good book to go back to for a reminder of what you should/shouldn't use. If you are semi-advanced in graphic design you might not learn anything new but be reminded... Read more
Published 1 month ago by GG1982
3.0 out of 5 stars
It was okay
I was looking for more of a hands on help for people who have no experience with design with computer programs.
Published 1 month ago by Jay
3.0 out of 5 stars
Good book
Good book. Not really sure what else to say. It's definitely a good book for a "non-designer". Read more
Published 4 months ago by Sammy
5.0 out of 5 stars
Wonderful book
I truly love this book. Easy to understand graphic design basics. It is suitable for any one who wants to know a little more about graphic design. I would recommend it to a friend.
Published 6 months ago by Pen Name
5.0 out of 5 stars
Great Books for Beginners Graphic Designers.
The book is really good and it can be really helpful. In my opinion this is a book for people who plan to jump into the graphic design field or they are just starting as a graphic... Read more
Published on March 18, 2011 by ddb
3.0 out of 5 stars
Good idea not well executed
I purchased this book after seeing it in an art supply store. As someone with no graphic design training who creates a lot of brochures, flyers, posters and other publications for... Read more
Published on April 22, 2010 by Elisabeth Forrest
3.0 out of 5 stars
It's OK...there are better ones, though.
A very attractive book, with some nice projects. But I had read the Robin Williams books, and there wasn't a lot new here, except for some snazzy images. Read more
Published on April 6, 2010 by W. Sweet
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