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The Graphic Design Reader
 
 
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The Graphic Design Reader [Paperback]

Steven Heller (Author)
5.0 out of 5 stars  See all reviews (1 customer review)

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Book Description

February 15, 2002
The Graphic Design Reader features over 50 captivating essays covering an interesting panorama of design issues, as well as dozens of fascinating interviews and candid observations with the master designers who played a key role in shaping the identity, image, and formation of contemporary design. From the lost art of show-card writing and the tumultuous days of guerilla magazine publishing to the latest in electronic leaflet design and hot magazine covers, acclaimed graphic designer and author Steven Heller provides dozens of stunning examples of how graphic design has transformed from a subset of pop culture to a cultural driving force on its own.

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Editorial Reviews

From Library Journal

Those familiar with the writing of noted graphic design chronicler Heller may have already encountered several of the essays found here in various design periodicals such as Print, Critique, and Eye. Others may be aware of his work as the art director of the New York Times Book Review or of the innumerable design books he has authored and/or edited. For these readers, it will be gratifying to review a compendium that allows one to form a composite picture of Heller. He has an active mind and a balanced perspective and excels at placing graphic design in historical context, a much-needed boost for a profession that is coming into its own. If there is a complaint to be leveled, it would be that a book of this scope (which holds the design profession in such high regard) is itself so poorly designed. While visual communication may be the subject, there is little visual enjoyment to be had. A flat and uninspired layout is compounded by an overall shortage of illustrations, often leaving the reader to wonder in vain about the references being made. Despite the wide perspective that Heller brings to the graphic design field, the book is squarely rooted in the 20th century, and it certainly belongs in the graphic design section, as it would provide little gratification for the non-design reader. Recommended for larger public libraries or libraries with extensive liberal arts, fine arts, or art history sections. Phil Hamlett, San Francisco
Copyright 2002 Cahners Business Information, Inc.

About the Author

Steven Heller is the co-chair of the MFA Designer as Author program and co-founder of the MFA in Design Criticism and MFA in Interaction Design programs at the School of Visual Arts, New York. For thirty- three years he was an art director at the New York Times, and currently writes the “Visuals” column for the New York Times Book Review. He is editor of the AIGA VOICE: Online Journal of Design and contributing editor to Print, EYE, Baseline, and ID magazines. He contributes to Design Observer and writes the DAILY HELLER blog for Print magazine. He is the author or editor of over 130 books on design and popular culture, including Design Literacy, Design Disasters, Born Modern: The Life and Design of Alvin Lustig, and Vintage Type and Graphics. He is the recipient of the 1999 AIGA Medal for Lifetime Achievement. Heller lives in New York.

Product Details

  • Paperback: 288 pages
  • Publisher: Allworth Press; 1st edition (February 15, 2002)
  • Language: English
  • ISBN-10: 1581152140
  • ISBN-13: 978-1581152142
  • Product Dimensions: 8.5 x 5.5 x 0.8 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #873,884 in Books (See Top 100 in Books)

More About the Author

Steven Heller, author and editor of over 130 books on graphic design, satiric art and popular culture, is the co-founder and co-chair of the MFA Designer as Author program at the School of Visual Arts, New York. He is also co-founder of the MFA in Design Criticism, MFA in Interaction Design, MFA Social Documentary Film and MPS Branding programs. Although he does not hold an undergraduate or graduate degree he has devoted much of his career to fostering design education venues, opportunities and environments.

On the editorial side, for over 40 years he has been an art director for various underground and mainstream periodicals. For 33 years he was an art director at the New York Times (28 of them as senior art director New York Times Book Review). He currently writes the "Visuals" column for the Book Review and "Graphic Content" for the T-Style/The Moment blog (http://tmagazine.blogs.nytimes.com/author/steven-heller/). He is editor of AIGA VOICE: Online Journal of Design, a contributing editor to Print, EYE, and Baseline, and a frequent contributor to Metropolis and ID magazines. He contributes regularly to Design Observer and writes the DAILY HELLER blog for Print Magazine (http://blog.printmag.com/dailyheller/). His 135 books include "Design Literacy, " "Paul Rand," "Graphic Style" (with Seymour Chwast), "Stylepedia" (with Louise Fili), "The Design Entrepreneur" and "Design School Confidential" (both with Lita Talarico), "Iron Fists: Branding the Twentieth Century Totalitarian State", and the most recent, "Born Modern: The Life and Design of Alvin Lustig."

He is the recipient of the 1999 AIGA Medal for Lifetime Achievement. His website is www.hellerbooks.com and his blog, The Daily Heller sponsored by Print magazine is http://imprint.printmag.com/daily-heller/

 

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5.0 out of 5 stars Steven Heller knows his stuff..., March 2, 2011
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This review is from: The Graphic Design Reader (Paperback)
If you are addicted to the daily heller like I am you will really appreciate this book. It is a collection of essays and interviews that will really open up your mind to new design ideas. If you havent read any Steven Heller Books this is a good place to start. He really is a graphic design legacy who has played a key role in shaping the identity, image, and formation of contemporary design. Read it.
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Inside This Book (learn more)
First Sentence:
I never wanted to be a plumber. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
calendar girls, underground paper, comics artists
Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, World War, United States, Brad Holland, Move Our Money, Mobster Times, Hong Kong, Los Angeles, Paul Rand, David Levine, Alvin Lustig, American Fabrics, Reporter Publications, Rolling Stone, Supreme Court, Vietnam War, Borrowed Time, East Village, Gary Panter, Kwan Wai Nung, Marilyn Monroe, San Francisco, Village Voice, Adolf Hitler, Art Paul
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