A major challenge of comprehensive books on graphic design is to fit the numerous dimensions of the field into a work that is logical and readable. The authors of this book, both founders of UnderConsideration, an online graphic design networking site, provide an accessible overview of graphic design in a very browsable format. Its success is owing to a general-to-specific subcategorization based on four main ideas: principles (typography, color, etc.); knowledge (important books, journals, schools, and repositories); representatives (notable designers, firms, and typefaces); and practice (design applied to book and music jackets, posters, products, etc.). Each entry includes full-color illustrations with one- or two-paragraph discussions on the related concepts. The index is thorough, and a brief illustrated time line at the book’s beginning is also nice. VERDICT Highly recommended for design students as a supplement to the core texts mentioned above -- Library Journal, September 2009
About the Author
Born and raised in Mexico City, Bryony Gomez-Palacio and Armin Vit are graphic designers and co-founders of UnderConsideration (www.underconsideration.com), a growing network and enterprise dedicated to the progress of the graphic design profession and its practitioners, students, and enthusiasts. Since 2002 they have published and edited some of the most widely read design blogs, including Speak Up, Brand New, Quipsologies, Word It, and FPO (For Print Only). In 2007, they established the Department of Design to produce client-driven work. Bryony and Armin each have a decade of experience in various disciplines including corporate and brand identity, annual reports, business collateral, web design and programming, packaging, and magazine and book design. They are the authors of The Word It Book and Women of Design, published by HOW Books in 2007 and 2008 respectively. They reside in Austin, Texas, with their daughter, Maya, and two cats.