Graphic Design School, Third Edition (Paperback)

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Editorial Reviews

Product Description

A carefully structured self-teaching guide, this completely updated edition of Graphic Design School provides current information on computer-aided design and the use of software applications in all aspects of design, including the creation of successful corporate logos, advertisements, and magazine design solutions.

From the Back Cover

A carefully structured self-teaching guide, this completely updated edition of Graphic Design School provides current information on computer-aided design and the use of software applications in all aspects of design, including the creation of successful corporate logos, advertisements, and magazine design solutions.

Graphic Design School is packed with practical guidance for graphic designers working in both in print and digital media-from newspapers, magazines, and books, to packaging, advertising, corporate work, and web design.

This interactive guide contains targeted assignments that give the reader tasks and exercises to sharpen their skills, and includes a wealth of full-color illustrations to inspire artistic expression and individual interpretation, as well as professional tips and hints from leading design practitioners.

Throughout, real examples of students work from designing logos and websites to product packaging are highlighted, providing points of reference so you can continually compare your won progress and enhance your potential in what can be a very competitive field. Graphic Design School is a must-buy, all-encompassing guide to this fast-evolving subject.

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Product Details

• Paperback: 192 pages
• Publisher: Wiley; 3 edition (November 5, 2004)
• Language: English
• ISBN-10: 0471686832
• ISBN-13: 978-0471686835
• Product Dimensions: 8.7 x 8.5 x 0.6 inches
• Shipping Weight: 1.6 pounds (View shipping rates and policies)
• Average Customer Review: 4.1 out of 5 stars  See all reviews (9 customer reviews)
• Amazon.com Sales Rank: #60,348 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

19 of 19 people found the following review helpful:

3.0 out of 5 stars This was good 7 years ago, February 26, 2007

By	Jameson Gray "Tiger Ox" (Milwaukee, WI USA) - See all my reviews

Graphic Design School has some useful tools for beginners, but more than half of the book is outdated. Graphic Design School has a few sections on design theory, and more than half the book are tutorials in photoshop, illustrator, etc.

The book boasts a bit how today you cannot talk about or teach graphic desing without addressing technology, This is where the book faulters. Technology tchanges so quickly now that this book's many tutorials end up being very obsolete (pre adobe CS). It would have been nice if this came with a CD that could get updates for tutorials, etc. A book like this needs to make a new edition atleast every 2 years to keep up.

17 of 20 people found the following review helpful:

5.0 out of 5 stars Graphic Design School, June 12, 2000

By A Customer

This review is from: Graphic Design School (Paperback)

This book teaches the basic principles of graphic design as they are currently taught and learned. Graphic Design School is a must for any new designer or design student who is a visual learner, which of course most designers are. There are many examples of student's work. The next best thing to being in the classroom, because you can compare your progress with other students, and thus determine your viability in what can be a very competitive field.

Also and excellent teaching tool for more advanced designers, a back-to-basic guide for solving graphic problems and blocks.

Text includes many color photos and illustrations. Easy to follow along and genuinely interesting.

10 of 12 people found the following review helpful:

5.0 out of 5 stars A Must for Web Designers, January 5, 2001

By	Linda A. Goin "goinhome" (Louisville) - See all my reviews (REAL NAME)

This review is from: Graphic Design School (Paperback)

I have met many web designers who have never learned the basic skills of graphic design. "Graphic design School" is the best book out there today on learning the techniques and tools for basic graphic design practices. Swann covers the 'Language of Design,' 'Principles and Techniques' and 'Commercial Practice.' Short, concise and beautifully illustrated to relay the importance of knowing this craft for a solid design foundation.

Web colors are not mentioned, nor do you see anything about browser selection nor any debate over screen size. What you do see are the brief introductions to corporate design, logos, editorial design and packaging. All basics to build on for a graphic design career, including web design.