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Graphic Design Solutions Paperback – July 26, 2000

ISBN-13: 978-0766813601 ISBN-10: 0766813606 Edition: 2nd

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Product Details

  • Paperback: 336 pages
  • Publisher: OnWord Press; 2 edition (July 26, 2000)
  • Language: English
  • ISBN-10: 0766813606
  • ISBN-13: 978-0766813601
  • Product Dimensions: 10.9 x 8.5 x 0.5 inches
  • Shipping Weight: 1.6 pounds
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (33 customer reviews)
  • Amazon Best Sellers Rank: #1,104,779 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Robin Landa holds the title of Distinguished Professor in the Robert Busch School of Design at Kean University of New Jersey. She is included among the teachers that the Carnegie Foundation for the Advancement of Teaching calls the "great teachers of our time." Most recently, Landa was a finalist in the WALL STREET JOURNAL's Creative Leaders competition. Professor Landa has won numerous awards for design, writing, and teaching, and is the author of 12 published books about graphic design, branding, advertising, and creativity, including GRAPHIC DESIGN SOLUTIONS (Wadsworth/Cengage), ADVERTISING BY DESIGN (John Wiley & Sons), and DESIGNING BRAND EXPERIENCES (Wadsworth/Cengage).

More About the Author


Robin Landa tells brand stories, designs, teaches, and presents at international conferences. She has won lots of awards (The National Society of Arts and Letters, The National League of Pen Women, Creativity, New Jersey Authors Award, the Art Directors Club of New Jersey, Graphic Design USA, Rowan University, Kean University, Carnegie Foundation "Great Teachers of Our Time", and she was a finalist in the Wall Street Journal's Creative Leaders competition) and has worn all-black since she was sixteen. She has written 18 books about branding, design, advertising, creativity, and drawing, including her first (but not last) children's book, The Dream Box, illustrated by Modern Dog Design Co.

Robin's numerous tomes include the bestseller Graphic Design Solutions, 5th edition, Essential Graphic Design Solutions, Build Your Own Brand, Advertising by Design, 2nd edition, Take A Line For A Walk: A Creativity Journal, and Designing Brand Experiences. You can read them in Chinese or Spanish, too.

With esteemed colleagues, Robin co-authored 2D:Visual Basics for Designers with Rose Gonnella and Steven Brower; Visual Workout with Rose Gonnella; and a set: Creative Jolt & Creative Jolt Inspirations with Denise Anderson and Rose Gonnella. (Stay tuned for Robin's next book, DRAW! A step-by-step guide to the basics of drawing.)

As a Distinguished Professor in the Robert Busch School of Design at Kean University, Robin appreciates the opportunity to mentor very talented people who are forbidden to check their phones while she's lecturing unless they slip her some low-fat treats. Her students have gone on to successful visual communication careers.

Robin has developed brand stories, designed, and written copy for Lava Dome Creative, among other design studios and ad agencies. Now, as creative director of her own firm, robinlanda.com, Robin works closely with marketing executives and their companies and organizations to develop brand strategy and stories as well as enhance corporate creativity through seminars. If you want to reach her to discuss design or life, you can find Robin on Twitter: @rlanda or at robinlanda.com or at rlanda@kean.edu.


Customer Reviews

4.4 out of 5 stars
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This is a hands on book that allows you to learn by doing.
David Cox
The book itself has many beautiful graphic illustrations and the text is fairly easy to read.
J. C. Dziuba
I am a design student, and I haven't finished the book, but I love it so far!
Katy

Most Helpful Customer Reviews

24 of 24 people found the following review helpful By keith van norman on September 12, 2000
Format: Paperback
This book is the essence of graphic design. It is a must for any design student. The book itself makes one of the strongest visual statements that I've seen in any Design text. It's great for both the experienced designer and those who aren't accustomed to the nuance that so many overlook. The best parts of the book are the exercises. With problems that are enjoyable and challenging, Ms. Landa has created something that Professors around the globe should take notice to. This is the bible for graphic design students and is a great improvement over the first edition (which was great in and of itself).
Also recommended: The Education of a Graphic Designer(Heller), Design Discourse, The History of Graphic Design(Meggs)
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17 of 17 people found the following review helpful By David Cox on July 21, 2004
Format: Paperback
I am a design student, and this was our textbook for one of my design foundation classes. The projects that we did in class (and are now in my portfolio) were modified versions of some of the exercises in this book.

This book starts with the basics of 2D design and then builds on what you have learned. It is a great overview of other areas of design as well. This is a hands on book that allows you to learn by doing.

If you are interested in graphic design go get this book!
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12 of 12 people found the following review helpful By Thomas L. on August 11, 2005
Format: Paperback Verified Purchase
This book is used as a course text in many design classes across the country. I can see why. Not so much a history as it is a survey of the current state of graphic design, it's quite possibly the best treatment I've ever read on the subject in a single volume. The 3rd edition is significantly expanded in content and reformatted versus the 2nd, and the illustrative examples are abundant and well-chosen. Many of the examples are accompanied by remarks from the designers themselves, which helps shed light on the concepts and thought processes behind the work. The text strikes a good balance between commentary and pedagogy, and as a result the book works for both instructional reference and casual reading. The end of each chapter contains related exercises designed to prod your right brain into action. This book will help you discover -- or rediscover -- what's fun and exciting about graphic design.
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9 of 9 people found the following review helpful By A Customer on January 8, 1999
Format: Paperback
There are a ton of graphic design texts out there however this one is significant. It's perfectly clear, logical, and progressive organization and content make GDS the text I've searched for to reinforce my teaching. Creative exercises and problems, good illustrations (wish it had been printed on better paper) and precise in explanation. Excellent critique guide. This book proves there is a skill set in graphic design that is truly necessary to set the foundation for innovative and creative work. It's a book that has staying power long after its initial use. Professionals can use it to review and refresh their visual thinking. Finally, someone has outlined the basics in a clear manner with excellent projects to accompany the principles described.
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9 of 9 people found the following review helpful By A Customer on September 21, 2000
Format: Paperback
this is the very best graphic design and advertising text on the market. The advertising chapter and branding chapter are worth the price alone! The examples and ideas are brilliant.
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7 of 7 people found the following review helpful By A Customer on August 13, 1998
Format: Paperback
I sold this book in college for beer money, and I'm kicking myself for it now. I NEED it. I took graphics from Donna Hajash at Texas A&M in early '97, and this skinny, slick black and photo-filled tome was our text. Lots of my fellow students didn't read it, and neither did I for quite some time, but then I realized how foolish I was... it's not profoundly academic -- it's basic, but it gives you a great headfirst splashdown into the world of graphic design, the lingo, the concepts, examples, exercises, without the insult of opinion and dated trends. It tells you just enough to get you started and lets you trust your own instincts from there. Now that I'm out of school and taking the proverbial job-hunting months required for all journalism grads, I find that the lack of this book in my life is something I regret more than the hangover the proceeds of its untimely sale provided...
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12 of 14 people found the following review helpful By A Customer on May 14, 1999
Format: Paperback
A well-illustrated step-by-step guide to the process of designing graphic images. The author covers the basic components of design, the effective use of type, how to produce a layout, and how to design specific categories of work (i.e. logos, posters, packaging, etc.). Twelve pages of color are included.
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12 of 14 people found the following review helpful By A Customer on January 19, 2001
Format: Paperback
Ms. Landa has done a terrific job once again. This book helps you to find different solutions to design problems you probably would'nt think of initially. In addition I'm proud to say I am a student of hers, and her classes are just as engaging.
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